Performance and Creativity

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These are my slides from my Barcamp Vancouver talk on Facebook. See the text of the speech here. http://tinyurl.com/2f3ehb

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Performance and Creativity

  1. 1. Performance and Creativity in a Digital Playground Phillip Jeffrey Facebook graffiti courtesy of David Chen Barcamp Vancouver 2007 August 18, 2007
  2. 2. Structure of Presentation Facebook according to Mark  Facebook applications  Group discussion  © 2007 Phillip Jeffrey
  3. 3. My Facebook Life UBC grad student  Member since Fall 2005  Presentations, articles,  press on Facebook © 2007 Phillip Jeffrey
  4. 4. Tapping into your Social Graph “I’m here to build something for the long term. Anything else is a distraction.” -Mark Zuckerberg © 2007 Phillip Jeffrey
  5. 5. “What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” - Mark Zuckerberg © 2007 Phillip Jeffrey
  6. 6. Facebook by the Numbers 35 million active users  (log in once per month) 3.3. million active users  in Canada 68% log in daily  By end of year, only 30%  with college ids Mashup by Flickr user jjessalo © 2007 Phillip Jeffrey
  7. 7. quot;There are a ton of different ways that people can share information, and rather than trying to develop all those ourselves, we wanted to allow anyone worldwide to create any kind of application” -- Mark Zuckerberg © 2007 Phillip Jeffrey
  8. 8. “I billion pages views is cool but really what I care about is giving people access to connect and the information they want as efficiently as possible.” -- Mark Zuckerberg © 2007 Phillip Jeffrey
  9. 9. Applications Stats 1.8 billion photos  6 million active user  groups Over 2300 approved  applications for Platform with 100 million downloads © 2007 Phillip Jeffrey
  10. 10. quot;There are a ton of different ways that people can share information, and rather than trying to develop all those ourselves, we wanted to allow anyone worldwide to create any kind of application” -- Mark Zuckerberg June 2007 August 2007 © 2007 Phillip Jeffrey
  11. 11. Photos © 2007 Phillip Jeffrey
  12. 12. Notes © 2007 Phillip Jeffrey
  13. 13. Performance © 2007 Phillip Jeffrey
  14. 14. Platform Directory © 2007 Phillip Jeffrey
  15. 15. Adding an Application © 2007 Phillip Jeffrey
  16. 16. Creativity: Graffiti Facebook graffiti courtesy of Jay Tang © 2007 Phillip Jeffrey
  17. 17. Performance: Food Fight © 2007 Phillip Jeffrey
  18. 18. Performance: Super Poke © 2007 Phillip Jeffrey
  19. 19. The great thing about this website is that it is grounded in physical communities that exist in real life” – Mark Zuckerberg Photo courtesy of Flickr user StephenMcleod Social -- interaction with friends, trust, creativity  Public statement -- “I care about you”  © 2007 Phillip Jeffrey
  20. 20. Emerging Technology vs. Student Life Flickr photo courtesy of VaXzine © 2007 Phillip Jeffrey
  21. 21. Let’s Talk about Apps Don’t use Platform apps? 1. Benefits? 2. Recommedations? 3. Likes/Dislikes? 4. Future? What’s next? 5. Concerns (e.g. invitations, providing personal info)? 6. Forced to add app to view a gift, poke, action sent by a 7. friend? Do your different types of friends influence use? 8. Personal stories of adding apps because of newsfeed 9. story © 2007 Phillip Jeffrey
  22. 22. Thanks Phillip Jeffrey  phillip.jeffrey@gmail.com  http://fadetoplay.com  © 2007 Phillip Jeffrey

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