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Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
Performance and Creativity
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Performance and Creativity

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These are my slides from my Barcamp Vancouver talk on Facebook. See the text of the speech here. http://tinyurl.com/2f3ehb

These are my slides from my Barcamp Vancouver talk on Facebook. See the text of the speech here. http://tinyurl.com/2f3ehb

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  • 1. Performance and Creativity in a Digital Playground Phillip Jeffrey Facebook graffiti courtesy of David Chen Barcamp Vancouver 2007 August 18, 2007
  • 2. Structure of Presentation Facebook according to Mark  Facebook applications  Group discussion  © 2007 Phillip Jeffrey
  • 3. My Facebook Life UBC grad student  Member since Fall 2005  Presentations, articles,  press on Facebook © 2007 Phillip Jeffrey
  • 4. Tapping into your Social Graph “I’m here to build something for the long term. Anything else is a distraction.” -Mark Zuckerberg © 2007 Phillip Jeffrey
  • 5. “What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” - Mark Zuckerberg © 2007 Phillip Jeffrey
  • 6. Facebook by the Numbers 35 million active users  (log in once per month) 3.3. million active users  in Canada 68% log in daily  By end of year, only 30%  with college ids Mashup by Flickr user jjessalo © 2007 Phillip Jeffrey
  • 7. quot;There are a ton of different ways that people can share information, and rather than trying to develop all those ourselves, we wanted to allow anyone worldwide to create any kind of application” -- Mark Zuckerberg © 2007 Phillip Jeffrey
  • 8. “I billion pages views is cool but really what I care about is giving people access to connect and the information they want as efficiently as possible.” -- Mark Zuckerberg © 2007 Phillip Jeffrey
  • 9. Applications Stats 1.8 billion photos  6 million active user  groups Over 2300 approved  applications for Platform with 100 million downloads © 2007 Phillip Jeffrey
  • 10. quot;There are a ton of different ways that people can share information, and rather than trying to develop all those ourselves, we wanted to allow anyone worldwide to create any kind of application” -- Mark Zuckerberg June 2007 August 2007 © 2007 Phillip Jeffrey
  • 11. Photos © 2007 Phillip Jeffrey
  • 12. Notes © 2007 Phillip Jeffrey
  • 13. Performance © 2007 Phillip Jeffrey
  • 14. Platform Directory © 2007 Phillip Jeffrey
  • 15. Adding an Application © 2007 Phillip Jeffrey
  • 16. Creativity: Graffiti Facebook graffiti courtesy of Jay Tang © 2007 Phillip Jeffrey
  • 17. Performance: Food Fight © 2007 Phillip Jeffrey
  • 18. Performance: Super Poke © 2007 Phillip Jeffrey
  • 19. The great thing about this website is that it is grounded in physical communities that exist in real life” – Mark Zuckerberg Photo courtesy of Flickr user StephenMcleod Social -- interaction with friends, trust, creativity  Public statement -- “I care about you”  © 2007 Phillip Jeffrey
  • 20. Emerging Technology vs. Student Life Flickr photo courtesy of VaXzine © 2007 Phillip Jeffrey
  • 21. Let’s Talk about Apps Don’t use Platform apps? 1. Benefits? 2. Recommedations? 3. Likes/Dislikes? 4. Future? What’s next? 5. Concerns (e.g. invitations, providing personal info)? 6. Forced to add app to view a gift, poke, action sent by a 7. friend? Do your different types of friends influence use? 8. Personal stories of adding apps because of newsfeed 9. story © 2007 Phillip Jeffrey
  • 22. Thanks Phillip Jeffrey  phillip.jeffrey@gmail.com  http://fadetoplay.com  © 2007 Phillip Jeffrey

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