Northern Voice 2010: Why I play Alternate Reality Games

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My Northern Voice Presentation (May 7-8, 2010)
http://bit.ly/bXCZez

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Northern Voice 2010: Why I play Alternate Reality Games

  1. 1. Why I play Alternate Reality Games (and why you should too)! Phillip Jeffrey Northern Voice 2010
  2. 2. Outline • The Lost Ring • Urgent Evoke • Questions/Discussion
  3. 3. ilovebees.com worldwithoutoil.org What are Alternate Reality What are Alternate Reality? Games?
  4. 4. The Lost Ring unravel the mystery
  5. 5. The Lost Ring
  6. 6. The Lost Ring A Call for Help
  7. 7. The Lost Ring Player-generated Wiki
  8. 8. The Lost Ring Knowledge Space
  9. 9. flickr photos by cubicgarden flickr photos by cubicgarden The Lost Ring The third ring is found
  10. 10. The Lost Ring Personal Experiences
  11. 11. “This changes your everyday life” Sucked into real life by online The Lost Ring fantasy worlds ~Globe & Mail, April 2008
  12. 12. Dark Marketing - Dentsu-ho, The Lost Ring Japanese publication
  13. 13. Labyrinth training (Video) Social Benefits of The Lost Ring
  14. 14. Why I played The Lost Ring • Enjoyment • Social Experiences • New Knowledge
  15. 15. Urgent Evoke urgentevoke.com
  16. 16. Mission Food Security
  17. 17. Mission: Food Security Learn2
  18. 18. Act2 Mission: Food Security
  19. 19. photo by flickr user kiyoshi.be http://bit.ly/bEYl7o Mission: Food Security Imagine2
  20. 20. $38 million dollar renewable Google Wind energy investment - 2 Wind farms
  21. 21. UNICEF Encourages cricket for boys and girls in Namibia Urgent Evoke Empowering Women
  22. 22. Why I play Evoke • To try and make a difference in my world • To develop new knowledge about cool solutions to social issues • To attend the 1st EVOKE summit in DC
  23. 23. References • Jane McGonigal IFTF - http://avantgame.com • http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld • The Lost Ring Case Study - http://work.akqa.com/thelostring/ • Urgent Evoke - http://www.urgentevoke.com • Alternate Reality Games Network http://www.argn.com/
  24. 24. Contact • Contact: • Phillip Jeffrey • PhD student • fadetoplay.com • phillipj@ece.ubc.ca

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