0
Why I play
Alternate Reality
     Games
 (and why you
  should too)!


   Phillip Jeffrey
Northern Voice 2010
Outline

• The Lost Ring


• Urgent Evoke


• Questions/Discussion
ilovebees.com                      worldwithoutoil.org




What are Alternate Reality
                             What ar...
The Lost Ring   unravel the mystery
The Lost Ring
The Lost Ring   A Call for Help
The Lost Ring   Player-generated Wiki
The Lost Ring   Knowledge Space
flickr photos by cubicgarden




                   flickr photos by cubicgarden




The Lost Ring   The third ring is found
The Lost Ring   Personal Experiences
“This changes your everyday life”




                       Sucked into real life by online
      The Lost Ring    fantas...
Dark Marketing - Dentsu-ho,
The Lost Ring   Japanese publication
Labyrinth training (Video)   Social Benefits of The Lost Ring
Why I played The Lost Ring

• Enjoyment


• Social Experiences


• New Knowledge
Urgent Evoke   urgentevoke.com
Mission   Food Security
Mission: Food Security   Learn2
Act2   Mission: Food Security
photo by flickr user kiyoshi.be
           http://bit.ly/bEYl7o




Mission: Food Security                 Imagine2
$38 million dollar renewable
Google Wind   energy investment - 2 Wind
              farms
UNICEF Encourages cricket for boys and girls in Namibia




                      Urgent Evoke                        Empo...
Why I play Evoke

• To try and make a difference in
  my world


• To develop new knowledge
  about cool solutions to soci...
References

• Jane McGonigal IFTF - http://avantgame.com


• http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld


...
Contact

• Contact:


  • Phillip Jeffrey


  • PhD student


  • fadetoplay.com


  • phillipj@ece.ubc.ca
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Northern Voice 2010: Why I play Alternate Reality Games

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My Northern Voice Presentation (May 7-8, 2010)
http://bit.ly/bXCZez

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Transcript of "Northern Voice 2010: Why I play Alternate Reality Games"

  1. 1. Why I play Alternate Reality Games (and why you should too)! Phillip Jeffrey Northern Voice 2010
  2. 2. Outline • The Lost Ring • Urgent Evoke • Questions/Discussion
  3. 3. ilovebees.com worldwithoutoil.org What are Alternate Reality What are Alternate Reality? Games?
  4. 4. The Lost Ring unravel the mystery
  5. 5. The Lost Ring
  6. 6. The Lost Ring A Call for Help
  7. 7. The Lost Ring Player-generated Wiki
  8. 8. The Lost Ring Knowledge Space
  9. 9. flickr photos by cubicgarden flickr photos by cubicgarden The Lost Ring The third ring is found
  10. 10. The Lost Ring Personal Experiences
  11. 11. “This changes your everyday life” Sucked into real life by online The Lost Ring fantasy worlds ~Globe & Mail, April 2008
  12. 12. Dark Marketing - Dentsu-ho, The Lost Ring Japanese publication
  13. 13. Labyrinth training (Video) Social Benefits of The Lost Ring
  14. 14. Why I played The Lost Ring • Enjoyment • Social Experiences • New Knowledge
  15. 15. Urgent Evoke urgentevoke.com
  16. 16. Mission Food Security
  17. 17. Mission: Food Security Learn2
  18. 18. Act2 Mission: Food Security
  19. 19. photo by flickr user kiyoshi.be http://bit.ly/bEYl7o Mission: Food Security Imagine2
  20. 20. $38 million dollar renewable Google Wind energy investment - 2 Wind farms
  21. 21. UNICEF Encourages cricket for boys and girls in Namibia Urgent Evoke Empowering Women
  22. 22. Why I play Evoke • To try and make a difference in my world • To develop new knowledge about cool solutions to social issues • To attend the 1st EVOKE summit in DC
  23. 23. References • Jane McGonigal IFTF - http://avantgame.com • http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld • The Lost Ring Case Study - http://work.akqa.com/thelostring/ • Urgent Evoke - http://www.urgentevoke.com • Alternate Reality Games Network http://www.argn.com/
  24. 24. Contact • Contact: • Phillip Jeffrey • PhD student • fadetoplay.com • phillipj@ece.ubc.ca
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