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Northern Voice 2010: Why I play Alternate Reality Games
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Northern Voice 2010: Why I play Alternate Reality Games

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My Northern Voice Presentation (May 7-8, 2010) …

My Northern Voice Presentation (May 7-8, 2010)
http://bit.ly/bXCZez


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  • 1. Why I play Alternate Reality Games (and why you should too)! Phillip Jeffrey Northern Voice 2010
  • 2. Outline • The Lost Ring • Urgent Evoke • Questions/Discussion
  • 3. ilovebees.com worldwithoutoil.org What are Alternate Reality What are Alternate Reality? Games?
  • 4. The Lost Ring unravel the mystery
  • 5. The Lost Ring
  • 6. The Lost Ring A Call for Help
  • 7. The Lost Ring Player-generated Wiki
  • 8. The Lost Ring Knowledge Space
  • 9. flickr photos by cubicgarden flickr photos by cubicgarden The Lost Ring The third ring is found
  • 10. The Lost Ring Personal Experiences
  • 11. “This changes your everyday life” Sucked into real life by online The Lost Ring fantasy worlds ~Globe & Mail, April 2008
  • 12. Dark Marketing - Dentsu-ho, The Lost Ring Japanese publication
  • 13. Labyrinth training (Video) Social Benefits of The Lost Ring
  • 14. Why I played The Lost Ring • Enjoyment • Social Experiences • New Knowledge
  • 15. Urgent Evoke urgentevoke.com
  • 16. Mission Food Security
  • 17. Mission: Food Security Learn2
  • 18. Act2 Mission: Food Security
  • 19. photo by flickr user kiyoshi.be http://bit.ly/bEYl7o Mission: Food Security Imagine2
  • 20. $38 million dollar renewable Google Wind energy investment - 2 Wind farms
  • 21. UNICEF Encourages cricket for boys and girls in Namibia Urgent Evoke Empowering Women
  • 22. Why I play Evoke • To try and make a difference in my world • To develop new knowledge about cool solutions to social issues • To attend the 1st EVOKE summit in DC
  • 23. References • Jane McGonigal IFTF - http://avantgame.com • http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld • The Lost Ring Case Study - http://work.akqa.com/thelostring/ • Urgent Evoke - http://www.urgentevoke.com • Alternate Reality Games Network http://www.argn.com/
  • 24. Contact • Contact: • Phillip Jeffrey • PhD student • fadetoplay.com • phillipj@ece.ubc.ca

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