Facebook for Business
           How to build
           relationships, express
           identity, and manage
          ...
Why Facebook relevant for Business?




“I’m here to build something for the long term. Anything else is a distraction.”
 ...
70+ million active users
Growing Community   7+ million are Canadian
                    more than half outside of college
Real World Friendships




•Control

•Ease of Access

•Exclusivity
 “What [Facebook] needed to do was construct as accurat...
•website that facilitates
Social Media    creation and sharing of
                content
Social Media for Business




         Flickr image by Megan Cole
What people do on Facebook      Facebook Note by Olga Skutina




                             •Communicate

             ...
•Building Relationships

Facebook Essentials   •Identity Expression

                      •Shared Information Space
Building Relationships




      Feel out their level of Facebook friendliness
THE TAO OF FRIENDSHIP REQUESTS
Cultivate Friendships through Social Interaction
Cultivate Friendships through Social Interaction
Benefits and Consequences of Photographs and Videos
Flickr photo courtesy of kk+ http://tinyurl.com/427j88




Facebook Chat provides IM with Facebook friends
•Building Relationships

Facebook Essentials   •Identity Expression

                      •Shared Information Space
• Personal/Company Branding


                      • Privacy
Identity Expression
                      • De-mystifying Fa...
Privacy   Profile Visibility
Privacy   Profile Visibility
Privacy:
Search
Flickr photo by user dhammza
                             http://tinyurl.com/2qgo2l




Privacy   Tracking footprints
Privacy   Managing Relationships
Photo courtesy of flickr user Bob.Formal
       http://tinyurl.com/3xhan6
Privacy   Blocking and Limited Profiles
•Building Relationships

Facebook Essentials   •Identity Expression

                      •Shared Information Space
Sharing Content
through Applications,
Posted Items, Notes,
Status Updates
Shared Information Space   3rd party APIs within Newsfeed
“1 billion pages views is cool but really what I care about is giving people access to
connect and the information they wa...
What is the value of this Information Space?
Photo courtesy of Flickr User Mrs Magic
                            http://tinyurl.com/2o8eay



               Getting th...
Facebook firefox toolbar for
Productivity   developers
Productivity   Filtering News Feed Stories
Productivity   Facebook Mobile
Productivity   Friend Requests
Tazzu Networking Ltd.   Case Study
Tazzu Networking Ltd   Business Page
Tazzu Networking Ltd   WordPress Event
Tazzu Networking Ltd   News Feed
Tazzu Networking Ltd   Beyond Facebook
                       (Blogs, Tweets, Flickr)
Flickr photo by user assbach http://tinyurl.com/2uffo5




                       Help            FAQ, Suggestions, and Sa...
Thank you
Phillip Jeffrey
tyfn@fadetoplay.com
fadetoplay.com
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Facebook for Business

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My presentation for the International Internet Marketing Association Workshop
http://www.iimaonline.org/

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Transcript of "Facebook for Business"

  1. 1. Facebook for Business How to build relationships, express identity, and manage information in a social ecology
  2. 2. Why Facebook relevant for Business? “I’m here to build something for the long term. Anything else is a distraction.” Mark Zuckerberg (Fast Company, May 2007) Flickr photo courtesy of ekai http://tinyurl.com/4rpa9l
  3. 3. 70+ million active users Growing Community 7+ million are Canadian more than half outside of college
  4. 4. Real World Friendships •Control •Ease of Access •Exclusivity “What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” ~Mark Zuckerberg (Newsweek, Aug 2007)
  5. 5. •website that facilitates Social Media creation and sharing of content
  6. 6. Social Media for Business Flickr image by Megan Cole
  7. 7. What people do on Facebook Facebook Note by Olga Skutina •Communicate •Seek Information •Play with Applications •Control Content •Socialise
  8. 8. •Building Relationships Facebook Essentials •Identity Expression •Shared Information Space
  9. 9. Building Relationships Feel out their level of Facebook friendliness
  10. 10. THE TAO OF FRIENDSHIP REQUESTS
  11. 11. Cultivate Friendships through Social Interaction
  12. 12. Cultivate Friendships through Social Interaction
  13. 13. Benefits and Consequences of Photographs and Videos
  14. 14. Flickr photo courtesy of kk+ http://tinyurl.com/427j88 Facebook Chat provides IM with Facebook friends
  15. 15. •Building Relationships Facebook Essentials •Identity Expression •Shared Information Space
  16. 16. • Personal/Company Branding • Privacy Identity Expression • De-mystifying Facebook Realities
  17. 17. Privacy Profile Visibility
  18. 18. Privacy Profile Visibility
  19. 19. Privacy: Search
  20. 20. Flickr photo by user dhammza http://tinyurl.com/2qgo2l Privacy Tracking footprints
  21. 21. Privacy Managing Relationships Photo courtesy of flickr user Bob.Formal http://tinyurl.com/3xhan6
  22. 22. Privacy Blocking and Limited Profiles
  23. 23. •Building Relationships Facebook Essentials •Identity Expression •Shared Information Space
  24. 24. Sharing Content through Applications, Posted Items, Notes, Status Updates
  25. 25. Shared Information Space 3rd party APIs within Newsfeed
  26. 26. “1 billion pages views is cool but really what I care about is giving people access to connect and the information they want as efficiently as possible.” -- Mark Zuckerberg, March 24, 2007 Andy Kessler Interview http://tinyurl.com/32ql97 Friends produce and consume within shared information space
  27. 27. What is the value of this Information Space?
  28. 28. Photo courtesy of Flickr User Mrs Magic http://tinyurl.com/2o8eay Getting things done through Productivity moderation not addiction
  29. 29. Facebook firefox toolbar for Productivity developers
  30. 30. Productivity Filtering News Feed Stories
  31. 31. Productivity Facebook Mobile
  32. 32. Productivity Friend Requests
  33. 33. Tazzu Networking Ltd. Case Study
  34. 34. Tazzu Networking Ltd Business Page
  35. 35. Tazzu Networking Ltd WordPress Event
  36. 36. Tazzu Networking Ltd News Feed
  37. 37. Tazzu Networking Ltd Beyond Facebook (Blogs, Tweets, Flickr)
  38. 38. Flickr photo by user assbach http://tinyurl.com/2uffo5 Help FAQ, Suggestions, and Safety
  39. 39. Thank you Phillip Jeffrey tyfn@fadetoplay.com fadetoplay.com
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