Facebook for Business
How to build
relationships, express
identity, and manage
information in a
social ecology

Why Facebook relevant for Business?
“I’m here to build something for the long term. Anything else is a distraction.”
Mark Zuckerberg (Fast Company, May 2007)
Flickr photo courtesy of ekai http://tinyurl.com/4rpa9l

70+ million active users
Growing Community 7+ million are Canadian
more than half outside of college

Real World Friendships
•Control
•Ease of Access
•Exclusivity
“What [Facebook] needed to do was construct as accurate a model
as possible of the way the social graph looks in the real world”
~Mark Zuckerberg (Newsweek, Aug 2007)

•website that facilitates
Social Media creation and sharing of
content

Social Media for Business
Flickr image by Megan Cole

What people do on Facebook Facebook Note by Olga Skutina
•Communicate
•Seek Information
•Play with Applications
•Control Content
•Socialise

•Building Relationships
Facebook Essentials •Identity Expression
•Shared Information Space

Building Relationships
Feel out their level of Facebook friendliness

THE TAO OF FRIENDSHIP REQUESTS

Cultivate Friendships through Social Interaction

Cultivate Friendships through Social Interaction

Benefits and Consequences of Photographs and Videos

Flickr photo courtesy of kk+ http://tinyurl.com/427j88
Facebook Chat provides IM with Facebook friends

•Building Relationships
Facebook Essentials •Identity Expression
•Shared Information Space

• Personal/Company Branding
• Privacy
Identity Expression
• De-mystifying Facebook Realities

Privacy Profile Visibility

Privacy Profile Visibility

Privacy:
Search

Flickr photo by user dhammza
http://tinyurl.com/2qgo2l
Privacy Tracking footprints

Privacy Managing Relationships
Photo courtesy of flickr user Bob.Formal
http://tinyurl.com/3xhan6

Privacy Blocking and Limited Profiles

•Building Relationships
Facebook Essentials •Identity Expression
•Shared Information Space

Sharing Content
through Applications,
Posted Items, Notes,
Status Updates

Shared Information Space 3rd party APIs within Newsfeed

“1 billion pages views is cool but really what I care about is giving people access to
connect and the information they want as efficiently as possible.”
-- Mark Zuckerberg, March 24, 2007 Andy Kessler Interview http://tinyurl.com/32ql97
Friends produce and consume within shared information space

What is the value of this Information Space?

Photo courtesy of Flickr User Mrs Magic
http://tinyurl.com/2o8eay
Getting things done through
Productivity moderation not addiction

Facebook firefox toolbar for
Productivity developers

Productivity Filtering News Feed Stories

Productivity Facebook Mobile

Productivity Friend Requests

Tazzu Networking Ltd. Case Study

Tazzu Networking Ltd Business Page

Tazzu Networking Ltd WordPress Event

Tazzu Networking Ltd News Feed

Tazzu Networking Ltd Beyond Facebook
(Blogs, Tweets, Flickr)

Flickr photo by user assbach http://tinyurl.com/2uffo5
Help FAQ, Suggestions, and Safety

Thank you
Phillip Jeffrey
tyfn@fadetoplay.com
fadetoplay.com