Facebook:
Exploring Social Experiences
and Cultural Interaction in a
user-generated Digital
Environment
Phillip Jeffrey
Green College MSS Talk
UBC, April 9, 2007
Courtesy of Flickr user partyhatgirl

Student Life – Alone in a Crowd
Photo by
flickr user
thowi
© 2007 Phillip Jeffrey

Student Life – Alone in a Crowd
© 2007 Phillip Jeffrey

Student Life – Alone in a Crowd
Photo
courtesy of
Flickr user
ImNoFish
© 2007 Phillip Jeffrey

thefacebook
Screenshot by flickr user
Brian “DoctaBu” Moore
© 2007 Phillip Jeffrey

Facebook 2.0
Screenshot flickr user Bryan Veloso
© 2007 Phillip Jeffrey

Facebook today
Screenshot by flickr user ksaad
© 2007 Phillip Jeffrey

Facebook Today
© 2007 Phillip Jeffrey

By the Numbers
Mashup by Flickr user jjessalo
Over 21 million users
93% log in once a month
60% log in daily
1.5 billion pageviews/day
Number 1 for photos – more
than 1 Billion, 6 million
uploaded daily (no limit)
1M concurrent sessions
Most visited site (17-25yrs)
Tied for second with beer as
“in” thing for undergrads
© 2007 Phillip Jeffrey

News Feed
screenshot by Flickr user William
Couch
© 2007 Phillip Jeffrey

News Feed Preferences
Screenshot
by Flickr user
Jacob Bøtter
© 2007 Phillip Jeffrey

Minifeed
screenshot by Flickr user
jessamyn
© 2007 Phillip Jeffrey

Maintaining & Building Friendships
Screenshot by Flickr user astonishing tales from the sea
© 2007 Phillip Jeffrey

Who we are, who we were
Photo from
Flickr user
cjgrinham
© 2007 Phillip Jeffrey

The Power of Digital Advocacy
© 2007 Phillip Jeffrey

Come to my party
© 2007 Phillip Jeffrey

Gift Giving – Like a digital hug
© 2007 Phillip Jeffrey

Birthday Greetings
© 2007 Phillip Jeffrey

Facebookaholic Intervention
© 2007 Phillip Jeffrey

Privacy Control
Screenshot by flickr user rcrowley
© 2007 Phillip Jeffrey

Blocking Stalkers and Limiting Profiles
Photo by Flickr user Bizzy Girl
© 2007 Phillip Jeffrey

Breaking it Down - Why does it work?
Photo by Flickr
user josette
© 2007 Phillip Jeffrey

Tech-savvy Students
Copyright held by Flickr user devinreams
© 2007 Phillip Jeffrey

Digital World <-> Real World Interactions
Photo courtesy
of Flickr user
StephenMcleod
© 2007 Phillip Jeffrey

Surviving as a Student
Photo by
Flickr user
fatal
Cleopatra
© 2007 Phillip Jeffrey

Working 9-5
courtesy of flickr user tyger_lyllie
© 2007 Phillip Jeffrey

Not MySpace
© 2007 Phillip Jeffrey

Not MySpace
Copyright held
with Flickr user
Forrest August
© 2007 Phillip Jeffrey

Anticipate what people want
© 2007 Phillip Jeffrey

Facebook is a private (internet) space
© 2007 Phillip Jeffrey

Facebook is a private (internet) space
© 2007 Phillip Jeffrey

LivePoke – April Fool’s Day
© 2007 Phillip Jeffrey

LivePoke Ambassador – UBC Network
© 2007 Phillip Jeffrey

LifePoke Ambassador
© 2007 Phillip Jeffrey

See you on Facebook!!!
© 2007 Phillip Jeffrey

What is Web 2.0?
About giving users tools to do more
Include pics with digital camera etc
© 2007 Phillip Jeffrey