Facebook 101
Privacy protection
through user education

In two parts
•Understanding Privacy
•Enhancing Productivity

“I’m here to build something for the long term. Anything else is a distraction.”
Mark Zuckerberg
Why Facebook 101?

Phillip Jeffrey
• UBC Graduate Student
(Media and Graphics
Interdisciplinary Centre)
• Facebook Member since 2005
• Social Media | Student-focused
• Publications, Press, Presentations

“What [Facebook] needed to do was
construct as accurate a model as possible
of the way the social graph looks in the real Building on Real World
world” ~ Mark Zuckerberg
Relationships

By the Numbers
• Number 1 Site for Photos
• 62+ Million Active Users
• 7 Million are Canadians
• 250 000 New Registrations/
Day

Photo by Flickr user mondoagogo
http://tinyurl.com/2ogkaj
Expectations and Reality based
Privacy on Experience

Privacy Sharing Personal Profiles

Privacy “Friends”, Acquaintances and
Friendship

Privacy “Friends”, Acquaintances and
Friendship

Privacy “Friends”, Acquaintances and
Friendship

Photo by Flickr User Lex in the City
(http://tinyurl.com/27yc5x)
Context Management & Defaults
Privacy

Privacy Search

Privacy Blocking and Limited Profiles

Sharing through Networks
Privacy

Flickr photo by user dhammza
http://tinyurl.com/2qgo2l
Privacy Tracking footprints

“Jim Combs, a Harper College student who is transferring to NIU this fall, created the Facebook group [Pray for
Northern Illinois University Students and Families] at 4:30 p.m., an hour and a half after the shootings began.”
Chicago Tribute. http://tinyurl.com/2ualq2
Privacy News Source for Media since
Sept 2006

Privacy Terms of Service

Photo by Flickr user bingbing http://tinyurl.com/2thhwq
Privacy Temporary Deactivation vs.
Permanent Deletion

Photo courtesy of flickr user Bob.Formal
http://tinyurl.com/3xhan6
Privacy Managing Relationships

Privacy Newsfeed Stories (Sharing your
bizness through minifeed)

Privacy Events

Privacy Groups

Privacy Sharing Photos through tagging

Privacy Sharing Notes through Tagging

Photo courtesy of Flickr User Mrs Magic
http://tinyurl.com/2o8eay
Getting things done through
Productivity moderation not addiction

Facebook firefox toolbar for
Productivity developers

Productivity iPhoto Exporter

Productivity Filtering News Feed Stories

Productivity Facebook Mobile

Productivity Friend Requests

Flickr photo by user assbach http://tinyurl.com/2uffo5
Help FAQ, Suggestions, and Safety

Facebook Note by Olga Skutina
Phillip Jeffrey
fadetoplay.com
Thanks for coming twitter.com/tyfn
slideshare.net/tyfn