Artistic Expression in Facebook
Phillip Jeffrey
Facebook graffiti credit by Paul Yan
Artcamp 07
September 8, 2007

Structure of Presentation
Facebook graffiti credit by David Chen
What is Facebook?

Creativity in Facebook

Group Discussion

© 2007 Phillip Jeffrey

Facebook Experience
UBC grad student

Member since Fall 2005

Presentations, articles,

press coverage on
Facebook
© 2007 Phillip Jeffrey

Tapping into your Social Graph
“I’m here to build something for the long term.
Anything else is a distraction.” -Mark Zuckerberg
© 2007 Phillip Jeffrey

“What [Facebook] needed to do was construct as accurate a model
as possible of the way the social graph looks in the real world” -
Mark Zuckerberg
© 2007 Phillip Jeffrey

Facebook by the Numbers
35 million active users (log in once per month)

3.3. Million active users in Canada

30% with uni/college ids by end of 2007, down from 50%

now
© 2007 Phillip Jeffrey

A tour through Facebook
© 2007 Phillip Jeffrey

Photos
© 2007 Phillip Jeffrey

Notes
© 2007 Phillip Jeffrey

Facebook Platform Applications
© 2007 Phillip Jeffrey

Creativity: Graffiti
Facebook graffiti courtesy of Jay Tang
© 2007 Phillip Jeffrey

Self-Expression: Graffiti
Facebook graffiti credit by Tony Romano
© 2007 Phillip Jeffrey

Generation Me -- Express Yourself
© 2007 Phillip Jeffrey

Strive for Identity
Growing up Digital (1998)

Generation Me (2006)

National School Board

Association (2007)
The Presentation of Self in

Everyday Life (1973)
© 2007 Phillip Jeffrey

Merging of Digital/Physical
Environments
Photo courtesy of Flickr user *watershed*
© 2007 Phillip Jeffrey

Group Discussion Forum
Phillip Jeffrey

fadetoplay.com

phillip.jeffrey@gmail.com

How is Facebook or

digital media meeting
the needs of the art
community?
© 2007 Phillip Jeffrey