UX in the Professional World - a seminar at Universitas Indonesia

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Sharing about User Experience field in the professional world with students of Faculty of Computer Science, University of Indonesia.

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UX in the Professional World - a seminar at Universitas Indonesia

  1. 1. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" UXINTHEPROFESSIONALWORLD SEMINAR AT UNIVERSITAS INDONESIA 4 APRIL 2013 KETUT SULISTYAWATI, PHD SOMIA CUSTOMER EXPERIENCE
  2. 2. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" Hello! I’m Sulis Who Am I? •  Customer Experience consultant •  Indonesian – Balinese ;) •  Lived in Singapore for 12 years •  Bachelor in product design - NTU, Singapore PhD in Human Factors – NTU, Singapore I have worked at •  Dell Experience Design Group, Singapore •  Hewlett-Packard Global Design Studio •  Reading Room, Singapore Now at Somia Customer Experience, Indonesia
  3. 3. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" WHAT IS UX? 3
  4. 4. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 4
  5. 5. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 5
  6. 6. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 6
  7. 7. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 7
  8. 8. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 8
  9. 9. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 9 UI"is"just"one"aspect" that"contributes"to" the"experience"
  10. 10. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" WHAT IS UX? 10 Everything experienced by the users of a design or service
  11. 11. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
  12. 12. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
  13. 13. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
  14. 14. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
  15. 15. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" UX IS EVERYONE’S RESPONSIBILITY 15 “A customer’s experience is affected by the whole story: brand, campaigns, literature, websites, store design, package design, out-of-box experience, product visual design, interaction design, support, user community, disposal / replacement. It’s absurd to think that one person can design all of this. UX is everyone’s job, from the copywriter perfecting his headlines so that the site speaks to the right audience, to the developer honing her code so that the app performs a touch faster.“ Source: NNGroup report, User Experience Careers
  16. 16. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 16 WE CREATE BALANCE PEOPLE (desirability) BUSINESS (viability) TECHNOLOGY (feasibility) EXPERIENCE INNOVATION
  17. 17. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 17 RELATED FIELDS
  18. 18. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" UXASAPROFESSION 18
  19. 19. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 19 WE ARE MOSTLY VERY HAPPY WITH WHAT WE DO :) Source: NNGroup report, User Experience Careers
  20. 20. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 20 WHAT DO UX PROFESSIONALS WORK ON? UX activities can be applied to almost anything that people make. Source: NNGroup report, User Experience Careers
  21. 21. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 21 WHAT ARE THE JOB TITLES? Customer Experience Specialist Design Researcher Experience Designer Human Factors Engineer Information Architect Interaction Designer Usability Analyst Usability Engineer User Researcher UX Consultant UX Specialist UX Designer UI Designer UI / UX Designer UX / UI Developer Service Designer
  22. 22. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS? 22 Research Define Design Develop
  23. 23. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS? 23 •  Business goals •  User needs •  Technical capabilities •  Competitors •  Personas •  Scenarios •  User journey •  Requirements •  Concepts •  Information Architecture •  Sketches & wireframes •  Content strategy •  Review prototype •  Test with users •  Iterate Research Define Design Develop
  24. 24. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" RESEARCH 24 Research Define Design Develop Stakeholder research to understand business goals and internal capabilities User research Competitor analysis
  25. 25. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" FRAMING 25 Create personas and scenarios Derive requirements Analyze workflows & define user journey Develop concepts Research Define Design Develop
  26. 26. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" CONCEPT DESIGN 26 Structure the Information Architecture Sketch the user interface Define the content strategy Provide input to visual design Research Define Design Develop
  27. 27. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" DEVELOPMENT 27 Develop low fidelity / high fidelity prototype Review prototype Conduct usability testing Iterate design & finalize design details Research Define Design Develop
  28. 28. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" This applies to almost any type of UX work, with a varying degree of intensity 28
  29. 29. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" HOWDOESITLOOKLIKE? ASINHOUSEDESIGNER 29
  30. 30. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 30
  31. 31. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" HOWDOESITLOOKLIKE? INASTARTUP 31
  32. 32. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 32
  33. 33. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" HOWDOESITLOOKLIKE? INANCONSULTANCY 33
  34. 34. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 34
  35. 35. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" HOWDOIGET ACAREERINUX? 35
  36. 36. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" YOU MIGHT BE A UX PERSON IF… You want to design a better solution for these light-switch problems, or you want to know more about what’s going on here. 36Source: NNGroup report, User Experience Careers
  37. 37. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" YOU MIGHT BE A UX PERSON IF… You love good design, but chafe at poorly designed and broken controls, instructions, menus, elevators, signage, maps, and so on. 37Source: NNGroup report, User Experience Careers, facebook.com/mohonrevisi
  38. 38. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" YOU MIGHT BE A UX PERSON IF… You like to organize things. You don’t have to have an alphabetical spice rack to qualify as information-architect material, but if you immediately thought,“No, the spices should be organized by type of food!”you might have the right stuff. 38Source: NNGroup report, User Experience Careers
  39. 39. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" YOU MIGHT BE A UX PERSON IF… And •  You figure out how to make your workplace more efficient by streamlining the workflow. •  You file bugs against software that you use, in order to make it better for everyone. •  You’re the one who always spots the typo on the restaurant menu. You probably have the kind of detail orientation that UX managers dream of. 39Source: NNGroup report, User Experience Careers
  40. 40. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" QUALITIES YOU MUST HAVE EMPATHY •  Feel users’frustration and understand their points of view •  Concern for people with different abilities •  Patience (“shut up and listen”) 40Source: NNGroup report, User Experience Careers
  41. 41. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" QUALITIES YOU MUST HAVE CURIOUS •  Curiosity, the drive to learn new things •  Perceptiveness – observational skills •  Tenacity – don’t give up easily 41Source: NNGroup report, User Experience Careers
  42. 42. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" QUALITIES YOU MUST HAVE COMMUNICATION •  Ability to convince people to fix things •  The ability to explain things to anyone •  Can talk with anyone easily •  Writing skills 42Source: NNGroup report, User Experience Careers
  43. 43. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" QUALITIES YOU MUST HAVE TECHNICAL •  Technical vocabulary – speak engineers’language (data and precision) •  Understanding of how systems work and how people work with systems 43Source: NNGroup report, User Experience Careers
  44. 44. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 1. Get some training 2. Network in professional communities 3. Actively pursue opportunities to practice UX activities 4. Learn business skills as well as design and people skills 5. Gain experience and build a portfolio 44 HOW DO I START A UX CAREER
  45. 45. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" GETTING STARTED 45
  46. 46. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" GETTING STARTED 46
  47. 47. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" UX COMMUNITY IN INDONESIA 47 join"group"" UX"Indonesia"
  48. 48. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" UX ID 2014 CONFERENCE – www.uxindonesia.org 48
  49. 49. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" SOME OF THE COMPANIES EMPLOYING UX IN INDONESIA 49
  50. 50. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" Thank you Ketut Sulistyawati, PhD www.somiaconsulting.com @tyawati
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