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Ty ahmad taylor presents building an os for content-solving the interest graph problem
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Ty ahmad taylor presents building an os for content-solving the interest graph problem

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  • 1. Building an OS for contentSolving the interest graph problemTy Ahmad-Taylor | @tyahma | 28 Sept 12
  • 2. Right now Real-time v.Lack of PopularSpecificity Benefit of APIs What’s missing Operating systems
  • 3. Operating systems
  • 4. Computers Content User User Applications Devices Operating system Pages Drivers IA Hardware Content source
  • 5. OS conventions1.OSes are meant to be a more or less transparent foundational layer2.They should make your life easier3.They are customizable, but not personalizable4.They also organize your information ‣ Folders ‣ Applications ‣ Search ‣ Recency
  • 6. Right now Lack of Specificity BenefitReal-time v. Popular Presentational Paradox of APIs What’s missing Operating systems
  • 7. Real-time
  • 8. Popular
  • 9. Determing Interestingness, Popularity or Hotness Nope. Nope. Yep.Single gross measure. Single gross measure. Multivariate. Causation? Correlation? Variable weighting is the secret sauce.
  • 10. Real-time versus hot1.Users are going to complain either way.2.Twitter made its decision ‣ They have left the door open, slightly for others that want to pursue popularity ‣ Klout ain’t it3.Blending the two remains unexplored
  • 11. Right now Real-timeLack of Specificity Benefit of APIs What’s missing Operating systems
  • 12. Do you know who has the best interest graph information,but isn’t using it for content?
  • 13. Specificity
  • 14. Right now Real-timeLack of Specificity Benefit of APIs What’s missing Operating systems
  • 15. If you don’t use APIs internally
  • 16. Traditional APIs
  • 17. RSS can be the plumbing
  • 18. APIs as a development philosophy User Front-end clients RESTful API Heavy lifting
  • 19. Real-time Lack of Specificity What goes on right now in content What’s missingBenefit Operatingof APIs systems
  • 20. Traditional
  • 21. Plucky upstarts
  • 22. Plucky Traditional
  • 23. People without kids in private school
  • 24. Jamie xx fiend needs
  • 25. The state of content today.1.Most producers are narrowly focused on their own content and narrowly approach their traditional business problem of reach and frequency2.Those that aren’t don’t think broadly enough about other’s content3.No one has solved the “real-time versus popular” conflict4.Almost everyone lacks specificity, or granularity.
  • 26. Right now Real-timeLack of Specificity Benefit of APIs What’s missing and the opportunities Operating systems
  • 27. Openness Your stuffOther people’s stuff Value to end-user
  • 28. Specificity
  • 29. Real-time versus Popular
  • 30. Real-time versus Popular This is azure blue, not purple, for color-blind folks
  • 31. Operating systems User User User Applications Devices PersonalizationOperating system Pages Distribution Drivers IA Classification Hardware Content source Content sources
  • 32. The content OS business opportunity1.Taking a broad view of organizing content for users solves a customer problem of relevance.2.The interest graph has one-to-two success stories. There is room for plenty more.3.The link economy and the social economy are well-established, but unexploited for delivering customer value.4.Solve the OS problem for content.
  • 33. People don’t care about publishers, they careabout quality and specificity. Solve this, please @tyahma