Thaniya keereepart, ted ted  how we're thinking about mobile
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Thaniya keereepart, ted ted how we're thinking about mobile

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Thaniya keereepart, ted ted  how we're thinking about mobile Thaniya keereepart, ted ted how we're thinking about mobile Presentation Transcript

  • PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Ignite Presentations (six presentations on insight) moderated by Ian Spalter of FourSquare Thaniya Keereepart, TED TED: How were thinking about Mobile#productnyc
  • MOBILE INSIGHTS THANIYA  KEEREEPARTPRODUCT  DEVELOPMENT  DIRECTOR
  • 90% OF ALL MEDIA INTERACTIONS ARE SCREEN BASEDWE SPEND 4.4 HOURS IN FRONT OF A SCREEN EVERY DAY
  • AGGREGATE VIDEO VIEWS30000000 2011: 267M22500000 2010: 181M15000000 2009: 113M7500000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • CONTEXT SPECIFIC PRODUCT DESIGN
  • GO NATIVE
  • LONG FORM IS FOR COUCH POTATOES
  • IPAD VS IPHONE VIDEO VIEWS90,00067,50045,00022,500 0 11 11 11 11 11 11 11 11 11 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 , 20 p 1 p 16 ct 1 ct 16 ct 31 v 15 v 30 c 15 c 30 n 14 n 29 b 13 b 28 ar 14 ar 29 pr 13 pr 28 y 13 y 28 n 12 n 27 ul 12 ul 27 g 11 g 26 Se Se O O O No No De De Ja Ja Fe Fe M M A A Ma Ma Ju Ju J J Au Au IPAD IPHONE
  • USE PARTNERSHIP TO STRENGTHEN THE BRANDS
  • SEARCH OFF-LINE DOWNLOADSLEVERAGE MEDIA HABIT ON-THE-GO BOOKMARKS AUDIO / RADIO SHARE
  • WORK WITH APPLE’S PRODUCT CYCLE
  • APP DOWNLOADS AFTER IPHONE 5 RELEASE
  • HELLO, ANDROID
  • ハロー, ANDROIDสวัสดี, ANDROID ANDROID , !"#$% Olá, ANDROID 你好, ANDROID ΓΕΙΑ, ANDROID HELLO, ANDROID BONJOUR, ANDROID 안녕하세요, ANDROIDANDROID ,‫שלום‬ CIAO, ANDROID
  • ICS UI FRAMEWORK == +1,100 DEVICES OUT THE GATE
  • ANDROID ADOPTION7,000,0005,250,0003,500,0001,750,000 0 Oct 1, 2010 Dec 1, 2010 Feb 1, 2011 Apr 1, 2011 Jun 1, 2011 Aug 1, 2011 Oct 1, 2011 Dec 1, 2011 Feb 1, 2012 Apr 1, 2012 Jun 1, 2012
  • WHAT NEXT?
  • MOBILE WEB
  • MULTI-DEVICE SYNC
  • HYPER-LOCAL CONTENT
  • THANKS, AND ...WE’RE HIRING!