Robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product categoryPresentation Transcript
PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Ignite Presentations (six presentations on insight) moderated by Ian Spalter of FourSquare Robert Gaafar, CropUp (formerly of Carrot Creative) How to approach a ‘new’ product category#productnyc
How to Approach a ‘New’ Product Category Robert Gaafar CEO @robgaafar
Meet Willie Sutton
Why do you rob banks?That’s where the money is!
#1 - Practice Sutton’s Law
“ If I had to guess, social commerce is the next area to ” really blow up. -Mark Zuckerberg 7
No, I don’t want a Brazilian Bikini Wax!
#2 - Focus on the road, not the wall
Users spend themajority of their timeon the newsfeed.
Fish where the ﬁsh are.
Buyable Stories • In-Stream • Social sharing is native • Commerce through content • Exclusive Products
#3 - Take the Mom TestCan you explain what you do, to your Mom in one sentence?
Deﬁne your Value
Offer the right promotion at the right time to the right person.
#4 - Get some Friendlies • Free feedback • Collect logos • Create demand
Don’t worry about your competitors....yet
It’s scary........(but not as scary as Jenga)
Recap1)Practice Sutton’s Law2)Focus on the Road3)Take the Mom Test4)Get some Friendlies