Robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product category
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Robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product category

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Robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product category Robert gaafar, crop up (formerly of carrot creative) how to approach a ‘new’ product category Presentation Transcript

  • PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Ignite Presentations (six presentations on insight) moderated by Ian Spalter of FourSquare Robert Gaafar, CropUp (formerly of Carrot Creative) How to approach a ‘new’ product category#productnyc
  • How to Approach a ‘New’ Product Category Robert Gaafar CEO @robgaafar
  • Meet Willie Sutton
  • Why do you rob banks?That’s where the money is!
  • #1 - Practice Sutton’s Law
  • “ If I had to guess, social commerce is the next area to ” really blow up. -Mark Zuckerberg 7
  • No, I don’t want a Brazilian Bikini Wax!
  • #2 - Focus on the road, not the wall
  • Users spend themajority of their timeon the newsfeed.
  • Fish where the fish are.
  • Buyable Stories • In-Stream • Social sharing is native • Commerce through content • Exclusive Products
  • #3 - Take the Mom TestCan you explain what you do, to your Mom in one sentence?
  • Define your Value
  • Offer the right promotion at the right time to the right person.
  • #4 - Get some Friendlies • Free feedback • Collect logos • Create demand
  • Don’t worry about your competitors....yet
  • It’s scary........(but not as scary as Jenga)
  • Recap1)Practice Sutton’s Law2)Focus on the Road3)Take the Mom Test4)Get some Friendlies
  • Thank You @robgaafarrobert@cropup.com