Big Products, Little Products.Tales of working on large-scale, well-funded projects by day, bootstrapping a small startup project by night, and managing life in-between. Josh Babetski This title won’t even fit in a tweet.
Hellooooooooo!!!• Job %tle containing “social” and “local”• A “founder” of some sort• Partner in hot family products venture
Collective Detective• Built a community for solving: – Online mysteries – Scavenger hunts – Viral marke%ng campaign• Funding and proﬁtability: – Not so much
Connecting PeopleA stay‐at‐home mom,a lawyer,& a photographer,solve some physics and cryptography puzzles in a bar.= hive mind generated social graphs
MapQuest• > 1 billion PVs a month• Top‐20 Internet Brands• Another well‐cared for acquisi%on of AOL• Created Social, Local, and Developer Engagement products
Collectivus• Rubber Duckies as social objects. No. Seriously. • Product Design and Management• Development• Marke%ng• Gets the beer