Matthew smith of shutterstock presents innovation and new products at 
a large company
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a large company

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Matthew smith of shutterstock presents innovation and new products at 
a large company Presentation Transcript

  • 1. PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Matthew Smith, Shutterstock Innovation & New Products at a Large Company#productnyc
  • 2. INNOVATION & NEW PRODUCTSAT A LARGER COMPANY MATT SMITH @mjordonsmith
  • 3. AKA“BEYOND CORE”
  • 4. BUT...THEN SOMETHING HAPPENS
  • 5. When you get here, most companies loose the ability to innovate
  • 6. SO WHAT DO YOU DO?
  • 7. 10 teams, focused ondifferent areas of the business
  • 8. Today ExecutionCORE BUSINESS Search Evaluate PurchaseEyeballs & Engagement Content & Search Tools Purchase
  • 9. But, we made a key decision to think beyond today, & think about new products
  • 10. CORE New Products
  • 11. We had to be very strategic, & step back from where we were
  • 12. We thought about user behavior& environmental behavior in general
  • 13. Let’s Understand General Behaviors FirstContext Quick Access Leisure Task OrientedActions Check My Stuff Search & Explore Advanced SearchLocation Everywhere Home Access Work Access Goals Informative Discovery Execution
  • 14. Then we thought about this translates to us
  • 15. How Does This Translate To Us Today Goals Informative Discovery Execution Context Quick Access Leisure Task OrientedPrimary & Updates Inspiration SearchSecondary & & & Actions Inspiration Search Download
  • 16. But more importantly, we spoke topeople - over 200 users since January
  • 17. We learned - A LOT
  • 18. We learned that users workflows startbefore they come to us, and continue on after they come to us
  • 19. We applied our learnings
  • 20. The Future Inspiration Execution Collaboration PRE CORE CORE BUSINESS POST CORECurated Content Search Give Feedback Key Influencers Evaluate Sharing w/ FriendsDiscovery Paths Download Eyeballs & Engagement Content & Search Tools Purchase Communication
  • 21. THEN WE MOVED FORWARD
  • 22. We compete from within
  • 23. If you were to quit today, knowing everything you know, and without any of the baggage, what would you do?
  • 24. We took our learnings from those 200+interviews with customers & prototyped & brought them back to people for feedback
  • 25. Some things worked great
  • 26. Some things were very rough
  • 27. We went HTML5 & it was a roughdevelopment effort. Users liked it, butit took too long & lacked all that wewanted
  • 28. We continue to have lots in the pipeline & continue to lead with user research
  • 29. KEY TAKEAWAYS
  • 30. You have to make a commitment as acompany to look at things from a new perspective
  • 31. You have to be willing to start with ideas & user discovery over spreadsheets & potential revenue
  • 32. You have to over communicate theimportance of an idea & how it benefits the business effectively
  • 33. Ultimately, you have to have a strong business vision that lends itself to the notion of “beyond core”