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How to choose your next product development job

How to choose your next product development job



Perhaps the best way to pursue and development your product management skills in media and technology.

Perhaps the best way to pursue and development your product management skills in media and technology.



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    How to choose your next product development job How to choose your next product development job Presentation Transcript

    • How to choose your nextproduct development job. Are we very brave? 28 Sept 12
    • The job risk scaleObligations RiskMarriage and children are valuable. They bothrequire a different approach than if you don’thave them. What is your appetite for risk?
    • risk Jobby-jobs. compA regular job with a company. You work herefor a salary and potentially a bonus. Equity isa small consideration. This is usually safe.
    • risk Public and growing Salary, bonus and stock should comp be weighted equally. The company is still growing, but it is large. The equity has unrealized upside.examples
    • Outcomes for non-jobby jobs Go public Get acquired FailMost 1% 8%startupsfail.Unhappyface. 91% Source: “How Exits Have Changed in 2012” by Basil Peters
    • risk Not public and growing You work here for equity first, comp and trade salary for equity if you can. The equity has much greater upside than a public company.examples
    • risk Startup with funding Higher risk, but comp greater upside. Fewer exits, to be clear. Compensation is salary and equity, don’t expect a bonus.examples
    • risk Starting your own company compDanger, man.The highest risk,and we don’tmeanunderwear. Veryfew exits. Dreambig.
    • Align yourself with current growth sectors Don’t be this dude/woman . .. w as n ed p pe d ha t ha Wha
    • Web 1.0 | The Link EconomyWebsites linking to other websites, andsearch of these relationships.winners
    • Web 2.0 | Social webYou and your relationships. One to many. Ibore myself with this slide. (Look closely, tho’.)winners
    • Web 2.5 | The Interest WebYou and your interests. This is fertile and fairlyunexplored, as Pinterest is the furthest out.winners
    • Web 3.0 | The Semantic WebNot Skynet, but it is machines talking tomachines. Specifically, APIs talking to APIs.winners
    • Orthogonal vectors to consider Mobile Commerce Gaming Real-world Local AdvertisingAuthor’s lack of experience with B2B and enterprise means that they aren’t included.
    • How to land the jobDo your research 1. What does the company do? Pick a sector 2. Who uses the product? Pick a vector 3. Who backs the company?Find connections 4. Founder trackPursue relentlessly record?
    • Align with current trends { 1. SocialDo your research web 2. Interest Pick a sector web 3. Semantic Pick a vector web 4. OthersFind connections that I left outPursue relentlessly
    • What type of company {Do your research 1. Public and growing Pick a sector 2. Private Pick a vector and growingFind connections 3. Startup 4. Start yourPursue relentlessly own thing
    • Leverage your networkDo your research 1. Use your network* Pick a sector 2. 3d tier connections don’t Pick a vector work 3. Don’t useFind connections LinkedIn intros, use this instead.Pursue relentlessly *If you don’t have one, build one
    • Don’t let ‘no’ stop you.Do your research You Pick a sector Pick a vectorFind connections InterviewPursue relentlessly
    • The moral of the story1. All of this presumes that you are good at what you do (use GitHub.)2. If you aren’t, get a mentor, or a career.3. Leverage in all things is important, except with friends and family.4. Leverage your future. 20
    • Taking on a jobwith greater riskbut higher upsideis the best way to bet on yourself.Thank you. I am here all week. Tell your friends. @tyahma