Giff Constable: Product Market Fit
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Giff Constable: Product Market Fit

on

  • 936 views

For full background, please check out Giff's post: http://giffconstable.com/2010/10/landmines-on-the-road-to-product-market-fit/ ...

For full background, please check out Giff's post: http://giffconstable.com/2010/10/landmines-on-the-road-to-product-market-fit/

On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this flight to California to write down some of the salient points here (and include thumbnails of the slides). Longtime readers will recognize many of these statements.

Statistics

Views

Total Views
936
Views on SlideShare
898
Embed Views
38

Actions

Likes
0
Downloads
3
Comments
0

3 Embeds 38

http://www.linkedin.com 31
https://www.linkedin.com 6
http://www.brijj.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Giff Constable: Product Market Fit Presentation Transcript

  • 1. Landmines on the Road to PM-Fit
    Product Development Insights
    October 1, 2010
    Giff Constable, CEO & Co-Founder of Aprizi
  • 2. Who am I?
    Envive
    Opus360
    Aprizi
    Trilogy
    Ithority
    Electric Sheep Co
    Broadview
  • 3.
  • 4. Aprizi’s Path
    Sep 2010
    Beta 2.0
    May 2010
    Beta 1.0
    Feb 2010
    Wizard-of-Oz Alpha
    Jan 2010
    Paper Test
    Dec 2009
    Idea
    Liz Crawford
    CTO & Co-founder
  • 5. 6 Messages Today
    (remember, focused on PRE product-market fit)
  • 6. 1. Focus on the Value Proposition
  • 7. Our three weeks of idiocy
  • 8. Really think about what you need to test
  • 9. 2. Qualitative not Quantitative
  • 10.
  • 11.
  • 12. Surveys are best for objective data
  • 13. Our beta Aha! moment
  • 14. 3. Focus Groups are Evil
  • 15.
  • 16. 4. Own customer development AND the UX
  • 17. Our short-lived experiment
  • 18. 5. Let some things suck
  • 19. Focus on learning
  • 20.
  • 21. 6. Beware the siren call of investors
  • 22.
  • 23. Landmines on the Road to PM-Fit
    1. Focus on the Value Proposition2. Qualitative not Quantitative3. Focus Groups are Evil4. Own customer development AND the UX5. Let some things suck6. Beware the siren call of investors
  • 24. Thank you. Questions?
    giff.constable@gmail.com
    @giffconstable
    www.aprizi.com