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Figuring out failure by Khoi Vinh
 

Figuring out failure by Khoi Vinh

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Khoi Vinh, founder of Mixel, offers up some of the challenges and successes of his product and the Mixel relaunch.

Khoi Vinh, founder of Mixel, offers up some of the challenges and successes of his product and the Mixel relaunch.

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    Figuring out failure by Khoi Vinh Figuring out failure by Khoi Vinh Presentation Transcript

    • PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Khoi Vinh, Mixel Figuring Out Failure: Re-learning, Re-thinking and Re-inventing#productnyc
    • Khoi Vinh ™Friday, September 28, 2012
    • Mixel for iPad Tablets can blur the line between creation and consumption
    • Timeline Nov 2011 Launched Mixel I
    • Timeline Nov 2011 Launched Mixel I March 2012 Pivot decision-point
    • Timeline Nov 2011 Launched Mixel I March 2012 Pivot decision-point April-June 2012 Prototyping
    • Timeline Nov 2011 Launched Mixel I March 2012 Pivot decision-point April-June 2012 Prototyping July-August 2012 Production
    • Timeline Nov 2011 Launched Mixel I March 2012 Pivot decision-point April-June 2012 Prototyping July-August 2012 Production August 2012 Launched Mixel II
    • Timeline Nov 2011 Launched Mixel I March 2012 Pivot decision-point April-June 2012 Prototyping July-August 2012 Production August 2012 Launched Mixel II
    • Conclusions from Mixel I
    • Learning about iPad
    • Learning about iPad You can’t bootstrap a social network on iPad.
    • Learning about iPad You can’t bootstrap a social network on iPad for now.
    • Creative friction • Intimidation factor • Fear of a blank canvas
    • Misunderstanding simplicity • We made the tools simple: no modes, no settings • But we failed in simplifying the act of making something
    • Personal context We had passionate users, but few of them were the people we knew in life.
    • Explaining the app The app was intellectually appealing but for most people emotionally remote.
    • Emotions! They’re hard.
    • The valley
    • Impostor Syndrome “A psychological phenomenon in which people are unable to internalize their accomplishments…
    • Impostor Syndrome “ Despite external evidence of their competence, those with the syndrome remain convinced that they are frauds and do not deserve the success they have achieved…
    • Impostor Syndrome “ Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be.”
    • Everyone’s winging it
    • How to survive failure
    • How to survive failure • Read (and re-read) all the clichés
    • How to survive failure • Read (and re-read) all the clichés • Remember that failure is just data
    • How to survive failure • Read (and re-read) all the clichés • Remember that failure is just data • Understand yourself
    • How to survive failure • Read (and re-read) all the clichés • Remember that failure is just data • Understand yourself • Religion, therapy or coaching
    • How to survive failure • Read (and re-read) all the clichés • Remember that failure is just data • Understand yourself • Religion, therapy or coaching • Be willing to let go of all your assumptions and biases
    • Treat no features Put everything on the tableas sacrosanct
    • Recalibrate mission We started with: how do westatement create the simplest possible tools? We re-calibrated to: how do we make the user look great?
    • User behaviors Don’t expect new behaviors. Piggyback on existing behaviors.
    • Finding the answer Parallel iteration
    • Timeline Nov 2011 Launched Mixel I March 2012 Pivot decision-point April-June 2012 Prototyping July-August 2012 Production August 2012 Launched Mixel II
    • Take aways • Leave all options on the table • Recalibrate your mission statement • Piggyback on existing behaviors
    • The big one Products are a result of teams, not features
    • One last cliché
    • “Success is going from failure to failure without loss of enthusiasm.”
    • “Success is going from failure to failure without loss of enthusiasm.” Winston Churchill, Abraham Lincoln & Others
    • End khoi@subtraction.com @khoi