Elliott breece, Elliott breece, From Amie St. to Songza, The Music Pivot (a success story)
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Elliott breece, Elliott breece, From Amie St. to Songza, The Music Pivot (a success story)

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Elliott breece, Elliott breece, From Amie St. to Songza, The Music Pivot (a success story) Elliott breece, Elliott breece, From Amie St. to Songza, The Music Pivot (a success story) Presentation Transcript

  • PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12 Elliott Breece, Songza From Amie St to Songza: The Music Pivot (A Success Story)#productnyc
  • Engineering Habits How Songza Hacks The Desire Egnine
  • @Ebreececo-founder of songza,amie street,ghostbusters 2 fan club.NYC
  • Our Simple GOALSongza improves thethings you do everyday
  • Expert Curation+ Situational Context Music Concierge
  • Thursday Afternoon
  • Thursday Afternoon
  • Thursday Afternoon
  • Saturday Night
  • Saturday Night
  • Saturday Night
  • We get smarter!
  • Building Songza
  • Ownership Access
  • I have Access. Now What?
  • BuilD, Measure, Learn
  • Difficult?
  • What to listen to?
  • Music ConciergeNOVEL EASY DEEP
  • Understanding ProductHabits
  • Habits: Redbull andTwitter
  • Nir Eyal: NirAndFar.com
  • The 4 part Engine VariableTriggers Actions Investments Rewards
  • 1 Triggers External Trigger Internal Trigger
  • 2 Actions
  • The Instagram Action
  • 3 Variable rewards
  • 4 Investment
  • Buying music should beFun
  • Amie Street Tuesday Rush
  • Hacking the desireEngine
  • Traditional MusicTrigers‣ Im bored‣ Im distracted‣ Im in need of energy
  • Engine BreakdownDistracted ? Focus Music
  • A lifestyle enhancementService
  • What Music App?
  • DUH! Songza Predicts FocusDistracted you are Music distracted
  • Music ImprovesEverything‣ Improve your Run‣ Improve your party‣ Improve your love life‣ Improve Your Work Day‣ Improve Your Commute‣ Improve your Parenting
  • They REally Like Us!,0002,500,0007,500 0 F M A M J J A S
  • QuestionS?