Webinar: Increasing Conversion and Retention for iGaming - txtNation

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The importance of mobile for gambing and gaming in recent years is clear, with players more often, choosing to play on their handsets, and operators looking to cater to their needs.

In our latest webinar, Michael Greenberg, txtNation’s NBDO for iGaming discussed ways to increase conversion rates and retain and re-activate current and lapsed customers, using mobile.

Published in: Mobile, Technology, Business
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Webinar: Increasing Conversion and Retention for iGaming - txtNation

  1. 1. Increasing Conversion and Retention for iGaming
  2. 2. Increasing Conversion and Retention for iGaming • Introduction - The Importance of Going Mobile • Market Size and Info • Mobile Billing for increased conversion rates • Mobile Messaging for retention • Case Study Hosted by Patrick Macgougan Digital Marketing Manager Presented by Michael Greenberg NBDO for iGaming Presented by Danny Marino CBDO
  3. 3. The Importance of Going Mobile • 50% of players use mobile and desktop to play • 30% of players play only on their mobile handsets • The mobile gambling market is set to be worth more than $100 billion by 2017.
  4. 4. Market Size txtNation provide Mobile Operator Billing in several of the markets listed. Landline Online (Mobile / Web)
  5. 5. Market Info Market Mobile Gambling Sportsbook ‘Virtual’ Gambling * Lottery Physical Product Max Billing Amount UK Yes Yes Yes Yes No (In Review) £30 Ireland Yes Yes Yes Yes Yes €10 (Higher on 'application') Sweden Yes Yes Yes Yes Yes 300 SEK (Higher on 'application') Denmark Yes Yes Yes Yes Yes 150.00 DKK Finland No No Yes No Yes €5 (Higher on 'application') Norway No No Yes No (In Review) Yes 200 NOK Belgium No No Yes No No €10 (Higher on 'application')
  6. 6. Market Info Market Mobile Gambling Sportsbook ‘Virtual’ Gambling * Lottery Physical Product Max Billing Amount Switzerland No No Yes No No 50 CHF Russia No Yes Yes Yes Yes 10,000 RUB + Turkey No No Yes No Yes 70.00 TRY Canada No No Yes No No $50
  7. 7. Mobile Billing for increased conversion rates
  8. 8. Mobile payments enable: •Convenience •Accessibility •Impulse
  9. 9. Single Click payments
  10. 10. OTP / PIN flows
  11. 11. Mobile Messaging for Retention & Acquisition 12:04pm Like playing bingo with a chance to win cash prizes? Register now and get £60 to play with [URL] 2:08pm Welcome! Don’t forget, we match your first deposit 100% up to £250! 4:52pm FREE cash until 12am. Plus 100% extra on 1st deposit £5-250!
  12. 12. txtNation Messaging
  13. 13. As 32red moved to HTML5 content, the introduction of Payforit was complementary to offer players a mobile optimised and enjoyable experience.
  14. 14. Contact txtNation Email: Michael Greenberg m.greenberg@txtnation.com Tel: +34 6337 14119 Skype: Mikeintro www.txtnation.com gateway.txtnation.com

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