txtNation                                             ®                                                                   ...
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txtNation Case Study - BP

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By simply texting the word 'ultimate' customers worldwide can download their very own Jarmo Lehtinen to their mobile phone...

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txtNation Case Study - BP

  1. 1. txtNation ® Global Reach, Personal Touch.Case studyBP Ultimate / Jarmo Co-Driver ApplicationFuelling your mobile experienceUnder the closed roof of the MILLENIUM STADIUM CAR- ResultsDIFF, WALES has never seen anything as exciting, amaz- This free to enter promotion was advertised by event fly-ing or unique as this short stage of the 2008 World Rally ers, across TV and Radio spots and was also shown onChampionship. the big screen during this spectacular event, sponsored by BP. Over 400,000 messages had been sent in duringFull of tantalising thrills and spills, ‘The Millennium Job’ the promotion.is an action packed, heart stopping display of precisiondriving, death defying stunts and high speed chases allset to take your breath away.To coincide with this at the Millennium Stadium eventBP are proud to announce their new Jarmo, A Co Driverfor Life mobile application so if you have ever felt like youhave needed a co-driver of your own you now can!!! By “ Ogilvy are responsible for the idea and we (XS2) designed it, we converted it into an application and setup thesimply texting the word ‘ultimate’ customers worldwidecan download their very own Jarmo Lehtinen to theirmobile phone . communication with txtNation. ” txtNation - 15 Billacombe Road - Plymouth - PL9 7HX - +44 (0)1752 484 333 - www.txtnation.com

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