txtNation                                         ®                                                                       ...
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txtNation Case Study - Big Brother

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txtNation powered a number of services for Big Brother, including SMS voting for each eviction, SMS / MMS news alerts...

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txtNation Case Study - Big Brother

  1. 1. txtNation ® Global Reach, Personal Touch.Case studyBig Brother AfricaKeeping an eye on mobile businessObjective Results- Time to market, a feature rich platform and a high The results were better than expected with overall re-quality end user experience across all handsets. sponse rate 4x on previous years. txtNation was critical- Instantaneous access to revenues through txtNation’s for Big Brother’s Premium Rate services sucess.billing gateway and platform. “Course of action Participation TV using SMS has been ”txtNation powered a number of services for Big Brother,including SMS voting for each eviction, SMS / MMS growing rapidly over the last few years.news alerts, text to screen opinions and a number of Michael Whelan, MD of txtNation.polls. Each vote was premium rate and a portion ofthe net revenue generated was donated to charity.txtNation’s long established network of high throughputconnections with mobile operators was key to providinga reliable service for such a high volume event. Theagreement between Big Brother and txtNation took “ The penetration of new devices and the introduction of new technologies is beginning to allow new services usingeffect immediately and the mobile offering is beingrolled out across the rest of Africa over six - twelvemonths. MMS and SMS. ” Ashley Cross, COO of txtNation. txtNation - 15 Billacombe Road - Plymouth - PL9 7HX - +44 (0)1752 484 333 - www.txtnation.com

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