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2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)
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2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

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Introduction to open-access publishing for authors, co-presented with Heather Joseph from SPARC …

Introduction to open-access publishing for authors, co-presented with Heather Joseph from SPARC

6 June 2010
Text and Academic Authors Association Conference
Minneapolis, MN

Published in: Education, Business

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Transcript

  • 1. Open-Access Textbooks
    Nicole Allen
    The Student PIRGs
    2010 TAA Conference
    June 25, 2010
  • 2. The Problem
  • 3. The Problem
    Students spend $900 per year
    Prices rising 2-4x inflation
    Students spend$900 per year
    Prices rising 2-4x inflation
    Affects some students more than others
  • 4. The Problem
    Broken Market
    Flawed market structure gives publishers too
    much power
    Producer
    Consumer
  • 5. The Problem
    Broken Market
    Flawed market structure gives publishers too
    much power
    Publisher
    Student
    Professor
  • 6. The Problem
    Publisher
    Broken Model
    Self-destructive business model drives publisher market abuses
    Each textbook is bought and sold several times, but the publisher only profits on the first sale
    Bookstore
    used books
    Students
  • 7. About Open Textbooks
  • 8. About Open Textbooks
    1. A textbook
    What is an opentextbook?
    2. Open license

  • 9. About Open Textbooks
    For most open licenses...
    Rights users get:
    • Access at no cost
    • 10. Copy & reformat
    • 11. Distribute copies
    And usually...
    • Customization
    • 12. Distribute copies
    Rights authors keep:
    • Attribution
    And sometimes...
  • About Open Textbooks
    4. Other formats
    1. A textbook
    2. Open license
    3. Online access
    What is an opentextbook?

  • 15. About Open Textbooks
    94%
    Comfortable with print
    Students showed a strong preference for print as their primary format.
    48%
    Comfortable with digital
    25%
    Digital
    75%
    Print
    60%
    Low-cost print
    40%
    Free
    online
    70% wanted the option to use both
  • 16. About Open Textbooks
    Print on demand
    $29.35
    Sony Reader
    free
    PDF
    free
    Online
    free
    Kindle DX
    free
    Kinkos
    $25.00
    LaTeX
    free
    Self-print
    at cost
  • 17. About Open Textbooks
    PDF
    $24.95
    Print (color)
    $59.95
    Online
    free
    Print (B+W)
    $29.95
    Self-print
    at cost
    Study package
    $14.95
    Audio book
    $39.95
  • 18. Open Textbook Models
    E-books and Open Textbooks:
    Digital
    One of several format options
    Readable on computer or e-reader
    Marginal cost near zero
  • 19. About Open Textbooks
    E-books
    Need passcode
    Limited license
    Mutually exclusive with other formats
    Still prone to piracy
    Open Books
    • Worldwide access
    • 20. License is forever
    • 21. Other formats are optional
    • 22. Piracy not an issue
  • Why open textbooks?
  • 23. Why Open Textbooks?
    Open textbooks fix the problem by making the market more student centric
    Publisher
    Student
    Professor
  • 24. Open Textbook Models
  • 25. Open Textbook Models
    1. Individual authors
    Personal motivations
    Sabbatical time/grant funding
    Count open textbooks toward tenure?
  • 26. Open Textbook Models
    2. Institutional projects
    A consortium of 80+ community colleges is pooling resources to write and review texts
    Rice University founded CNX.org, a platform that hosts numerous open books
    Hewlett & Maxfield Foundations funded the creation of a new open textbook
  • 27. Open Textbook Models
    3. Government funding
    A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF
    The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.
  • 28. Open Textbook Models
    4. Commercial publishers
    Flat World Knowledge is the first open textbook publisher. Their first books launched in spring 2009, and are now used at over 400 schools.
  • 29. What You Can Do
  • 30. What You Can Do
    Seek, consider and adopt open textbooks in your own courses
    Give preference to publishers with open-access business models
    Regain the rights to older books and release them as open textbooks
  • 31. What You Can Do
    Join us at the table as we pursue federal funding for open textbooks
  • 32. Open-Access Textbooks
    Nicole Allen
    The Student PIRGs
    2010 TAA Conference
    June 25, 2010