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SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
SPARC Webcast: Open Education Week on Campus
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SPARC Webcast: Open Education Week on Campus

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  • Break the cycle
  • XX press eventsXX media hitsXX tweets
  • XX press eventsXX media hitsXX tweets
  • Student preferences varyon how they want to access their books2/3 would still want to keep some of their books for future reference even if they had the option to rent everythingMost students still prefer print textbooks over digital. This figure is a few years old and it’s shifting, but it’s still important to offer print
  • Transcript

    • 1. Open Education Week on Campus A Free SPARC Webcast February 6, 2014 More information: http://sparc2.arl.org/civicrm/event/info?reset=1&id=130 Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 2. Webcast Speakers • Mary Lou Forward (@ocwnews) Executive Director of OpenCourseWare Consortium • Ethan Senack (@higheredpirg) Higher Education Associate with USPIRG • Nicole Allen (@txtbks) Director of Open Education for SPARC Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 3. Webcast Participants • Take a moment to introduce yourself using the chat window. Tell us your name, institution, and anything else you’d like to share. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 4. http://www.slugbooks.com Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 5. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 6. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 7. $1,207 Average student budget for books and supplies for 20132014 year http://trends.collegeboard.org/college-pricing/figures-tables/average-estimatedundergraduate-budgets-2013-14 Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 8. http://www.gao.gov/products/GAO-13-368 Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 9. “Broken Economics” Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 10. Open Educational Resources Textbooks and other academic materials that are published under a license permitting everyone to freely use, adapt and share the content. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 11. (1) Free Distributed for immediate access and use for zero cost. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 12. (2) Open License Amends the default “All Rights Reserved” terms of © to “Some Rights Reserved,” granting blanket permission in advance to everyone to use the material Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 13. Why OER? • Reduce costs 80-100% • Expand digital and print access • Enable better teaching • Spread knowledge faster Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 14. How to Impact OER? • Increase awareness of OER • Expand the use of OER by faculty • Support creation of quality OER Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 15. Open Education Week March 10-15 (+/-) www.openeducationweek.org @openeducationwk Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 16. Mary Lou Forward Executive Director OpenCourseWare Consortium www.ocwconsortium.org @ocwnews Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 17. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 18. www.ocwconsortium.org Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 19. What is Open Education Week? Global event to raise awareness about open education. Featuring: • • • • • Informational and inspirational videos Online events (lectures, webinars, live streams) Face to face, local events Resources Opportunities for interaction Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 20. www.openeducationweek.org Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 21. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 22. Schedule of 2013 events Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 23. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 24. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 25. Social media: #openeducationwk Facebook: Open Education Week YouTube channel: Openeducationwk Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 26. www.openeducationweek.org Call for contributions through Feb 28 Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 27. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 28. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 29. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 30. Ethan Senack Higher Education Associate U.S. PIRG www.uspirg.org @higheredpirg Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 31. Ethan Senack Higher Education Associate Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 32. New Student PIRGs Study -2039 students - 163 campuses - 34 states Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 33. New Student PIRGs Study • • 65% of students decided against buying a textbook because it was too expensive, 94% of these students were concerned it would impact their grades Almost half said textbook costs impact how many/which classes they took Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 34. New Student PIRGs Study • 82% said they would do significantly better in a course if the textbook was free online and the print copy was optional (i.e. open textbooks) Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 35. New Student PIRGs Study Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 36. New Student PIRGs Study Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 37. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 38. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 39. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 40. Why Work With Students? • • • Students are ultimately the beneficiaries of OER Students are effective messengers We need an army Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 41. Tips: Working With Students 1. Focus on affordability. Generally speaking, students are interested in OER for one thing, and one thing only – cheaper textbooks. The key to attracting and motivating students is to present OER as a solution. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 42. Tips: Working With Students 2. Explain why OER is a solution. Students want lower costs next semester, not next decade. They tend to fight hardest for immediate solutions: renting, used books, reserve copies, etc. To gain student support, it is important to provide context for why OER is a solution worth fighting for. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 43. Tips: Working With Students 3. Don’t overcomplicate things. Most students don’t understand open licensing – and that’s OK. Students can appreciate and advocate for OER as a solution without knowing the ins and outs of the different licenses, etc – all they need is a practical understanding (stay tuned). Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 44. Tips: Working With Students 4. Start with “Open textbooks” “OER” and “educational resources” are foreign terms to students. It’s best to focus on the most familiar form of OER, “open textbooks.” Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 45. Explaining OER to Students What are open textbooks? 1. Comparable: like any other text – similar material and format, sold in the bookstore 2. Affordable: low-cost in print and digital form – read free online, download printable PDF and/or buy a hard copy for $20-40. 3. Flexible: professors can legally create their own version of the textbook by removing unwanted sections and adding new material. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 46. Explaining OER to Students Why support open textbooks? 1. Savings: professors who adopt open textbooks save students 80% on average, that’s $10,000 for the typical 100-student class. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 47. Savings vs. New Books Open Textbooks Rentals E-books Used books 0% 20% 40% 60% 80% Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org Source: www.studentpirgs.org/textbooks/research @SPARC_NA
    • 48. Explaining OER to Students Why support open textbooks? 1. Savings: professors who adopt open textbooks save students 80% on average, that’s $10,000 for the typical 100-student class 2. Options: students can choose whichever print or digital format they want, all at low costs Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 49. Student Preferences 25% 34% 66% Prefer digital Rent All Keep Some 75% Prefer print Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org Source: www.studentpirgs.org/textbooks/research @SPARC_NA
    • 50. Explaining OER to Students Why support open textbooks? 1. Savings: professors who adopt open textbooks save students 80% on average, that’s $10,000 for the typical 100-student class 2. Options: students can choose whichever print or digital format they want, all at low costs 3. Change: major publishers have a stranglehold on the market, and the best way to change that is to increase competition with OER Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 51. Explaining OER to Students Why take action now? 1. Self Interest: if your professor chooses an open textbook, you could save hundreds next semester! 2. Define the Enemy: this is the best way to fight back against publisher rip-offs 3. Stress Urgency: faculty are choosing books for next term right now, and students are the best hope to tell them about OER Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 52. Outreach to Students Student Groups • Student government • Political, consumer or social justice groups, like PIRG, Campus Progress, Young Dems, etc. • Academic clubs and societies • Fraternities and sororities • Environmental or cultural groups Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 53. Outreach to Students Individual students • Ask professors to recommend students, or offer extra credit for participating • Create opportunities for students to selfidentify: sign up form, posters, flyers, info sessions • Distribute materials to help students take action on their own Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 54. Open Education Week Ideas and Resources Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 55. How to Impact OER? • Increase awareness of OER • Expand the use of OER by faculty • Support creation of quality OER Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 56. Ideas: Events • Invite an OER speaker to campus • Construct an OER panel – Good Panelists: Student, Faculty (Author? Adopter?), Bookstore, Librarian • Round table or brown bag lunch Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 57. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 58. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 59. Ideas: Presentations • Set up presentations to academic departments about OER • Present at student government or faculty senate meeting • Set up a meeting with the provost (best to do in conjunction with students) Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 60. Ideas: Virtual • Organize a webcast about OER, possibly collaborating with other campuses • Look on www.openeducationweek.org for great events to promote • Organize a viewing party of a virtual event Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 61. Ideas: Displays • Set up a display of open textbooks in the library. Order hard copies of open textbooks, then set them up next to copies of expensive textbooks. Add large price tags, and potentially set up a computer with a digital copy too. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 62. Open Textbook • Free online • Free PDF • Free ePub • Print $49.73 • Instructor can adapt and distribute http://openstaxcollege.org/textbooks/college-physics Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 63. Traditional Textbook http://www.bkstr.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10001&categoryId=9602&langId=1&productId=4000000000002535744&storeId=216405&productStoreId=216405 Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 64. Ideas: Media • Call the campus paper and pitch them on doing an Editorial or Op-Ed about OER during Open Education Week • Write a letter to the editor in response to a recent article about OER (easier) Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 65. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 66. Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org http://www.mndaily.com/opinion/letters-editor/2013/11/24/franken-deserves-praise-support-open-textbooks @SPARC_NA
    • 67. Ideas: Communications • Coordinate a faculty-wide, or campuswide e-mail about OER • Tweet from library or campus account (mention @openeducationwk) • Pick a hashtag and ask people to tweet why OER matters to them Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 68. Ideas: Resources • Print OER fact sheets and make available in library • Print copies of the Student PIRGs report • Create bookmarks or other swag • Create a video about OER and disseminate through social media Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 69. Ideas: Visibility • • • • • Change screen savers on computers Feature on library website Banners Posters T-shirts Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 70. Resources: OER Speaker List • SPARC is assembling a list of OER speakers from across North America • Contact us to get recommendations and help you get in touch Coming soon at www.sparc.arl.org Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 71. Resources: SPARC Toolkit • How to’s for the ideas listed here • Sample fact sheet, talking points, oped, campus email, tweets • Other resources? • Contributions? Coming soon at www.sparc.arl.org Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 72. Resources: SPARC Webcast • SPARC will organize a webcast about OER during Open Education Week that you can promote on campus • It will be recorded and posted online for campuses celebrating Open Education Week on different weeks Coming soon at www.sparc.arl.org Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 73. Resources: Website www.openeducationweek.org Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA
    • 74. SPARC Webcast: Open Education Week on Campus • Mary Lou Forward (@ocwnews) Executive Director of OpenCourseWare Consortium • Ethan Senack (@higheredpirg) Higher Education Associate with USPIRG • Nicole Allen (@txtbks) Director of Open Education for SPARC Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org @SPARC_NA

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