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2011-10-27 In Search of Affordable Textbooks: How OER Can Reduce Costs (Open Ed 2011)
 

2011-10-27 In Search of Affordable Textbooks: How OER Can Reduce Costs (Open Ed 2011)

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The average student spends more than $1000 on textbooks each year. Learn how OER is reversing that trend and what you can do to help. ...

The average student spends more than $1000 on textbooks each year. Learn how OER is reversing that trend and what you can do to help.

27 October 2011
Open Education Conference
Park City, UT

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    2011-10-27 In Search of Affordable Textbooks: How OER Can Reduce Costs (Open Ed 2011) 2011-10-27 In Search of Affordable Textbooks: How OER Can Reduce Costs (Open Ed 2011) Presentation Transcript

    • In Search of Affordable Textbooks How OER Can Reduce Costs Open Education 2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org [email_address] @txtbks
    • Textbooks cost HOW much???
    • Caculus James Stewart $224.95
    • Economics N. Gregory Mankiw $255.95
    • Chemistry Theodore E. Brown $228.67
    • “ Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.”
    • The Problem Students should expect to spend $1137 per year - College Board
    • The Problem 26 % of tuition @ public 4-year 72 % of tuition @ comm. College - GAO
    • Prices are rising 4 times inflation - Student PIRGs 250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbooks vs. Inflation Textbooks Inflation
    • Extensive Research
    • Outrageous Prices $238.95 only
    • Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
    • Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
      • Withholding price info from professors
      • Charging far lower prices overseas
      • Custom and loose leaf editions sabotage resale
      • “ Cheaper” e-books end up costing more
      • Withholding price info from professors
      • Charging far lower prices overseas
      • Custom and loose leaf editions sabotage resale
      • “ Cheaper” e-books end up costing more
    • “ Market Failure”
    • Producer Consumer
    • Publisher Student Professor
    • Rx Drug Company Patient Doctor
    • More ways to save than ever before
    • Used Books
      • 75% the new cost in the bookstore
      • 60% of the new cost online
      • Buy from from friends, classmates
    • Renting
      • 40% of the new cost per semester
      • Online or on campus (new)
      • Up-front savings, no buyback blues
    • E-Books
      • 50% of the new cost (in print)
      • Usually a 180-day subscription
      • Some limits on printing and access
    • E-Readers
      • Many different devices available
      • Cost $379- $1000+
      • Additional cost for content
    • Average Savings
    • 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital Student Preferences
    • Maximum Savings
    • We can do better than that.
    • Open Textbooks
      • Open license
      • Free online, affordable in print
      • Available in many flexible formats
      • Adaptable
    • Open Textbooks
      • Adopted by 2,000+ classes
      • Used @ Harvard, Caltech, Berkeley…
      • Sustainable models developing
    • Open Textbooks HTML: $0.00 PDF: $0.00 ePub: $0.00 B&W Book: $25.14 Self-Printed: $30.00
    • Open Textbooks HTML: $0.00 PDF: $24.95 ePub: $24.95 B&W Book: $34.95 Color Book: $89.95 Study Aids: $14.95
    • E-books, Rentals, etc. Publisher Student Professor
    • Open Textbooks Publisher Student Professor
    • Overall Savings
    • $100 per student
    • $10,000 100-student class
    • $50K 5 classes
    • $100K 1 year
    •  
    • Exposing the Problem
      • 8 studies on various elements of the issue
      • Generated a TON of media attention
      • Congressional investigation
    • Organizing Profs
      • 700 prof letter on new editions
      • UCLA math dept negotiated 25% cut
      • 23-campus Calstate faculty resolution
    • Price Disclosure Laws
      • State bills in WA, OR, CT, AZ, CA (sort of)
      • Federal bill passed in 2008, took effect Jul 1, 2010
      • Higher Education Opportunity Act
      • Publishers must disclose prices to professors
      • Publishers must offer books unbundled
      • Colleges must list books during registration
      Price Disclosure Laws
    • Promote Open Textbooks
      • 3,000 profs signed statement endorsing open textbooks
      • 1,000+ media hits
      • Over 2,000 personal meetings asking profs to “make the switch”
    •  
    • Introducing…
    • Mr. $200 Textbook
    • Textbook Rebel
    • 40-Campus Tour
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    • Petition
      • Against the high cost of textbooks
      • Great ask for students who want to do something
      • Online and offline
    • Petition
      • Not *just* a petition
      • Check the box to send email to profs
      • “ Kill two birds with one stone”
    • GOALS 10,000 signatures 5,000 check the box 50,000 profs emailed
    • If just 1 in 500 profs adopt open textbooks… $1,000,000/sem. $2,000,000/year $20,000,000/decade
    • What You Can Do FACULTY can seek & consider open textbooks, and use other cost reducing practices. More information here: studentpirgs.org/textbooks/take-action What You Can Do
    • What You Can Do STUDENTS can speak to their professors and encourage them to consider open textbooks. More information here: studentpirgs.org/textbooks/take-action What You Can Do
    • What You Can Do COLLEGES can offer support to faculty interested in adopting or writing open textbooks. More information here: studentpirgs.org/textbooks/take-action What You Can Do
    • What You Can Do AUTHORS can show preference for publishers using alternative models, like open textbooks. More information here: studentpirgs.org/textbooks/take-action What You Can Do
    • MakeTextbooksAffordable.org TextbookRebellion.org