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2011-10-28 Fantasy or Reality: Affordable and Open Access Textbooks (U of Arizona OA Week, Oct 2011)
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2011-10-28 Fantasy or Reality: Affordable and Open Access Textbooks (U of Arizona OA Week, Oct 2011)

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The second lecture hosted by the University of Arizona Libraries during its celebration of Open Access Week. …

The second lecture hosted by the University of Arizona Libraries during its celebration of Open Access Week.

28 October 2011
University of Arizona Open Access Week
Tucson, AZ

Published in: Education, Business

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  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • The savings really do add up. • Here are some examples of classes and how much students would save using an open textbook rather than the average traditional textbook in each subject. • Point out one. “For example, switching to an open textbook in a 185-student physics class would save students the equivalent of four years tuition at a state university.”
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • Transcript

    • 1. Fantasy or Reality: Affordable and Open Access Textbooks Open Access Week 2011 University of Arizona Nicole Allen The Student PIRGs www.maketextbooksaffordable.org [email_address] @txtbks
    • 2. Textbooks cost HOW much???
    • 3. Caculus James Stewart $224.95
    • 4. Economics N. Gregory Mankiw $255.95
    • 5. Chemistry Theodore E. Brown $228.67
    • 6. “ Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.”
    • 7. The Problem Students should expect to spend $1137 per year - College Board
    • 8. The Problem 26 % of tuition @ public 4-year 72 % of tuition @ comm. College - GAO
    • 9. Prices are rising 4 times inflation - Student PIRGs 250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbooks vs. Inflation Textbooks Inflation
    • 10. Extensive Research
    • 11. Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
    • 12. Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
    • 13. Limited E-Books $142.95 only
    • 14. Producer Consumer
    • 15. Market Failure
    • 16. Publisher Student Professor
    • 17. Publisher Student Professor FAIL
    • 18. Rx Drug Company Patient Doctor
    • 19. More ways to save than ever before
    • 20. Used Books
      • 75% the new cost in the bookstore
      • 60% of the new cost online
      • Buy from from friends, classmates
    • 21. Renting
      • 40% of the new cost per semester
      • Online or on campus (new)
      • Up-front savings, no buyback blues
    • 22. E-Books
      • 50% of the new cost (in print)
      • Usually a 180-day subscription
      • Some limits on printing and access
    • 23. E-Readers
      • Many different devices available
      • Cost $379- $1000+
      • Additional cost for content
    • 24. Average Savings
    • 25. 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital Student Preferences
    • 26. Maximum Savings
    • 27. We can do better than that.
    • 28. Open Textbooks HTML: $0.00 PDF: $0.00 ePub: $0.00 B&W Book: $25.14 Self-Printed: $30.00
    • 29. Open Textbooks HTML: $0.00 PDF: $24.95 ePub: $24.95 B&W Book: $34.95 Color Book: $89.95 Study Aids: $14.95
    • 30. Open Textbooks • Table of contents, chapters, exercises • Written by experts •  Edited and reviewed to be high-quality 1. Like regular textbooks: Open Textbooks
    • 31. Open Textbooks • Available free online to everyone • Downloadable and printable at cost • Hard copies cost$20-30 2. Except affordable: Open Textbooks
    • 32. Open Textbooks • Open license • Instructors can customize by adding, editing or removing. • Update faster and only when needed 3. And flexible: Open Textbooks
    • 33. Open Textbooks
      • Adopted by 2,000+ classes
      • Used @ Harvard, Caltech, Berkeley…
      • Sustainable models developing
    • 34. E-books, Rentals, etc. Publisher Student Professor
    • 35. Open Textbooks Publisher Student Professor
    • 36. Overall Savings
    • 37. Open Textbooks Savings from switching to open textbooks. $10,114 $75,000 401(k) after 40 years $20,115 Down Payment On First Home $24,575 4 Years Tuition At Iowa State 401(k) Economics 90 Students Calculus 150 Students Physics 185 Students
    • 38. $100 per student
    • 39. $10,000 100-student class
    • 40. $50K 5 classes
    • 41. $100K 1 year
    • 42. $500M 5000 US Colleges
    • 43. Too Good To Be True?
    • 44. Models • Personal motivation • Sabbatical projects or grant funding • Count toward faculty tenure? Individual authors Robert Beezer “ The world doesn ’ t need another linear algebra book. It needs a free one. ” linear.ups.edu
    • 45. Models • Work with other institutions or states with similar needs. • Two ideas: split up the work or pool resources. Consortia Community College Consortium for OER More than 200 colleges working to review, create and promote OER. oerconsortium.org
    • 46. Models • Hewlett, Soros, Gates... • Grants to existing projects. • Request proposals for specific books. Charitable Grants Customizable “ flex books ” that meet state standards. “ It simply makes more sense. ” ck12.org
    • 47. Models • Redirect existing funds (NSF, FIPSE). • Invest new funds (state and federal). Gov ’ t Funding WA state project to create a library of 81 open courses. “ The return on our investment is going to be extraordinary. ”
    • 48. Models • Lots of room for improvement over traditional model. • Two ideas: sell ancillary products or licensing fees. Publishers Commercial open textbook publisher Revenue (including royalties) from selling optional print copies, study aids. flatworldknowledge.com
    • 49. Beyond Textbooks
    • 50. Nuclear Physics $25,888
    • 51. Surface Science $13,595
    • 52.  
    • 53. And you thought textbooks were expensive!
    • 54. “ Open Access (OA) is the free, immediate, unrestricted availability of high-quality, peer-reviewed scholarship over the Internet – combined with the rights to use this information to its fullest possible extent.” 
    • 55. 7,252 Journals 655,586 Articles
    • 56. RightToResearch.org
    • 57. Making affordable textbooks a reality
    • 58.  
    • 59. Exposing the Problem
      • 8 studies on various elements of the issue
      • Generated a TON of media attention
      • Congressional investigation
    • 60. Organizing Profs
      • 700 prof letter on new editions
      • UCLA math dept negotiated 25% cut
      • 23-campus Calstate faculty resolution
    • 61. Price Disclosure Laws
      • State bills in WA, OR, CT, AZ, CA (sort of)
      • Federal bill passed in 2008, took effect Jul 1, 2010
    • 62.
      • Higher Education Opportunity Act
      • Publishers must disclose prices to professors
      • Publishers must offer books unbundled
      • Colleges must list books during registration
      Price Disclosure Laws
    • 63. Promote Open Textbooks
      • 3,000 profs signed statement endorsing open textbooks
      • 1,000+ media hits
      • Over 2,000 personal meetings asking profs to “make the switch”
    • 64.  
    • 65. Introducing…
    • 66. Mr. $200 Textbook
    • 67. Textbook Rebel
    • 68. 40-Campus Tour
    • 69.  
    • 70.  
    • 71.  
    • 72.  
    • 73.  
    • 74.  
    • 75.  
    • 76.  
    • 77.  
    • 78.  
    • 79. Petition
      • Against the high cost of textbooks
      • Great ask for students who want to do something
      • Online and offline
    • 80. Petition
      • Not *just* a petition
      • Check the box to send email to profs
      • “ Kill two birds with one stone”
    • 81. Petition 10,000 signatures 5,000 check the box 50,000 profs emailed
    • 82. If just 1 in 500 profs adopt open textbooks… $1,000,000/sem. $2,000,000/year $20,000,000/decade
    • 83. MakeTextbooksAffordable.org TextbookRebellion.org

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