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2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
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2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

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Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge. …

Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge.

24 February 2011
Eastern Sociological Society Conference
Philadelphia, PA

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  • 1.  
  • 2. Issue Background
  • 3. Issue Background Textbooks cost $900 per year for the average student
  • 4. Issue Background
    • Prices rising
    • 4 times
    • the rate of inflation
    250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
  • 5. Issue Background
    • 26% of tuition @ public 4-year
    • 72% of tuition @ comm. college
    Textbooks cost HOW much???
  • 6. Issue Background
    • Campaign started by students at UCI in 2003
    • Our report Rip-Off 101 exposed the problem.
  • 7. Issue Background 6 th Edition Outrageous Prices $238.95 only
  • 8. Issue Background Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  • 9. Issue Background Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  • 10. Issue Background
    • Withholding price info from professors
    • Charging far lower prices overseas
    • Custom and loose leaf editions sabotage resale
    • “ Cheaper” e-books end up costing more
  • 11. Issue Background “ Market Failure”
  • 12. Issue Background Normal Market Producer Consumer
  • 13. Issue Background Textbooks Market Publisher Professor Student
  • 14. Issue Background Similar to... Rx Drug Company Doctor Patient
  • 15. Issue Background
    • New Federal Law:
        • Part of the Higher Education Opportunity Act ( “HEOA”) of 2008
        • Went into effect on July 1, 2010
  • 16. Issue Background
    • New Federal Law:
        • Publishers must disclose prices and revision histories – proactively.
        • Publishers must offer the option to purchase supplements separately.
        • Colleges must list book assignments during registration.
  • 17. Issue Background
    • Requirements for a Solution:
    • 1. High Quality
    • 2. Sustainable
    • 3. Affordable
    • 4. For All Students
  • 18. Solutions
  • 19. Solutions “ Students have more options than ever before”
  • 20.
        • 75% the new cost in the bookstore
        • 60% of the new cost online
        • Buy from from friends, classmates
    Solutions Used Books
  • 21.
        • 40% of the new cost
        • Online companies – rent by mail
        • Many bookstores have started to rent
    Solutions Renting
  • 22.
        • 50% of the new cost
        • Usually like a180-day rental.
        • Available for many different devices.
    Solutions E-Books
  • 23.
        • Used Books
        • New editions
        • Bundles
        • Custom editions
        • Perpetuating the problem
    Solutions
        • Rentals
        • Prices based on new books – will rise just as fast
        • Not everyone wants to rent
        • E-Books
        • No resale value, but cost more than renting
        • Limitations on access, printing
        • Most students prefer print
  • 24. Solutions Student Preferences 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital
  • 25. Solutions Maximum savings of all three options combined is 34%
  • 26. Solutions
    • Requirements for a Solution:
    • 1. High Quality
    • 2. Sustainable
    • 3. Affordable
    • 4. For All Students
  • 27. Solutions
  • 28. Solutions
  • 29. Solutions
  • 30. Models for Affordability
  • 31. Open Textbooks
  • 32.
    • 1. Like regular texts:
        • Table of contents, chapters, exercises
        • Written by experts
        • Edited and reviewed
    Open Textbook Online: Free Print: $26.98 Open Textbooks
  • 33. Open Textbooks
    • 2. Except affordable:
        • Free online to everyone
        • Downloadable, printable at no additional cost
        • Hard copies for $20-30
    Open Textbook Online: Free Print: $19.95 Open Textbooks
  • 34. Open Textbooks
    • 3. And flexible:
        • Instructors can customize by adding, editing, combining
        • New editions are optional
    Open Textbook Online: Free Print: $29.95 Open Textbooks
  • 35. Open Textbooks
    • Benefits of open textbooks:
        • All students have access online
        • Print copies and other formats are optional and affordably priced
        • Empower students as consumers
    Open Textbooks
  • 36. Open Textbooks
      • Make copies and change formats
      • Distribute copies
      • Create customized versions
      • “ Open” = Open License
  • 37.
    • Benefits for faculty:
      • All students have access
      • New editions are optional
      • Ability to customize
    Open Textbooks
  • 38.
    • Benefits for students:
      • Online access is free
      • Other formats are fairly priced (PDF, print, etc.)
      • Flexibility to use their preferred format
    Open Textbooks
  • 39. Open Textbooks Open Textbooks How does it work?
  • 40. Open Textbooks Open Textbooks
    • 1. Individual authors
      • Personal motivations
      • Sabbatical time/grant funding
      • Count open textbooks toward tenure?
  • 41. Open Textbooks Open Textbooks
    • 2. Institutional projects
          • A consortium of 80+ community colleges is pooling resources to write and review texts
          • Rice University founded CNX.org, a platform that hosts numerous open textbooks
  • 42. Open Textbooks Open Textbooks
    • 3. Government funding
          • The WA community college system received state funding for the 80 highest enrollment courses
          • The Department of Labor recently announced a $2 billion grant program to create open course materials
  • 43. Open Textbooks Open Textbooks 4. Commercial publishers
  • 44. Open Textbooks Publisher Professor Students Textbooks Market Open Textbooks
  • 45. Open Textbooks Publisher Professor Students Open Textbooks Open Textbooks
  • 46. Open Textbooks
    • Requirements for a Solution:
    • 1. High Quality
    • 2. Sustainable
    • 3. Affordable
    • 4. For All Students
  • 47. What You Can Do
  • 48. What You Can Do
    • Open Textbooks:
    • 1. Consider adopting
    • 2. Spread the word to others
    • 3. Seek support from your institution
    • 4. Sign the Statement
  • 49. What You Can Do
    • Reduce Costs for Students:
    • 1. Use previous editions
    • 2. Avoid bundles, custom
    • 3. Turn book orders in on time
    • 4. Sign the Statement
  • 50. Nicole Allen Textbook Advocate The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

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