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2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)
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2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

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Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge. …

Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge.

24 February 2011
Eastern Sociological Society Conference
Philadelphia, PA

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  • 1.  
  • 2. Issue Background
  • 3. Issue Background Textbooks cost $900 per year for the average student
  • 4. Issue Background <ul><li>Prices rising </li></ul><ul><li>4 times </li></ul><ul><li>the rate of inflation </li></ul>250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
  • 5. Issue Background <ul><li>26% of tuition @ public 4-year </li></ul><ul><li>72% of tuition @ comm. college </li></ul>Textbooks cost HOW much???
  • 6. Issue Background <ul><li>Campaign started by students at UCI in 2003 </li></ul><ul><li>Our report Rip-Off 101 exposed the problem. </li></ul>
  • 7. Issue Background 6 th Edition Outrageous Prices $238.95 only
  • 8. Issue Background Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  • 9. Issue Background Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  • 10. Issue Background <ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul><ul><li>Custom and loose leaf editions sabotage resale </li></ul><ul><li>“ Cheaper” e-books end up costing more </li></ul>
  • 11. Issue Background “ Market Failure”
  • 12. Issue Background Normal Market Producer Consumer
  • 13. Issue Background Textbooks Market Publisher Professor Student
  • 14. Issue Background Similar to... Rx Drug Company Doctor Patient
  • 15. Issue Background <ul><li>New Federal Law: </li></ul><ul><ul><ul><li>Part of the Higher Education Opportunity Act ( “HEOA”) of 2008 </li></ul></ul></ul><ul><ul><ul><li>Went into effect on July 1, 2010 </li></ul></ul></ul>
  • 16. Issue Background <ul><li>New Federal Law: </li></ul><ul><ul><ul><li>Publishers must disclose prices and revision histories – proactively. </li></ul></ul></ul><ul><ul><ul><li>Publishers must offer the option to purchase supplements separately. </li></ul></ul></ul><ul><ul><ul><li>Colleges must list book assignments during registration. </li></ul></ul></ul>
  • 17. Issue Background <ul><li>Requirements for a Solution: </li></ul><ul><li>1. High Quality </li></ul><ul><li>2. Sustainable </li></ul><ul><li>3. Affordable </li></ul><ul><li>4. For All Students </li></ul>
  • 18. Solutions
  • 19. Solutions “ Students have more options than ever before”
  • 20. <ul><ul><ul><li>75% the new cost in the bookstore </li></ul></ul></ul><ul><ul><ul><li>60% of the new cost online </li></ul></ul></ul><ul><ul><ul><li>Buy from from friends, classmates </li></ul></ul></ul>Solutions Used Books
  • 21. <ul><ul><ul><li>40% of the new cost </li></ul></ul></ul><ul><ul><ul><li>Online companies – rent by mail </li></ul></ul></ul><ul><ul><ul><li>Many bookstores have started to rent </li></ul></ul></ul>Solutions Renting
  • 22. <ul><ul><ul><li>50% of the new cost </li></ul></ul></ul><ul><ul><ul><li>Usually like a180-day rental. </li></ul></ul></ul><ul><ul><ul><li>Available for many different devices. </li></ul></ul></ul>Solutions E-Books
  • 23. <ul><ul><ul><li>Used Books </li></ul></ul></ul><ul><ul><ul><li>New editions </li></ul></ul></ul><ul><ul><ul><li>Bundles </li></ul></ul></ul><ul><ul><ul><li>Custom editions </li></ul></ul></ul><ul><ul><ul><li>Perpetuating the problem </li></ul></ul></ul>Solutions <ul><ul><ul><li>Rentals </li></ul></ul></ul><ul><ul><ul><li>Prices based on new books – will rise just as fast </li></ul></ul></ul><ul><ul><ul><li>Not everyone wants to rent </li></ul></ul></ul><ul><ul><ul><li>E-Books </li></ul></ul></ul><ul><ul><ul><li>No resale value, but cost more than renting </li></ul></ul></ul><ul><ul><ul><li>Limitations on access, printing </li></ul></ul></ul><ul><ul><ul><li>Most students prefer print </li></ul></ul></ul>
  • 24. Solutions Student Preferences 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital
  • 25. Solutions Maximum savings of all three options combined is 34%
  • 26. Solutions <ul><li>Requirements for a Solution: </li></ul><ul><li>1. High Quality </li></ul><ul><li>2. Sustainable </li></ul><ul><li>3. Affordable </li></ul><ul><li>4. For All Students </li></ul>
  • 27. Solutions
  • 28. Solutions
  • 29. Solutions
  • 30. Models for Affordability
  • 31. Open Textbooks
  • 32. <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul></ul></ul><ul><ul><ul><li>Written by experts </li></ul></ul></ul><ul><ul><ul><li>Edited and reviewed </li></ul></ul></ul>Open Textbook Online: Free Print: $26.98 Open Textbooks
  • 33. Open Textbooks <ul><li>2. Except affordable: </li></ul><ul><ul><ul><li>Free online to everyone </li></ul></ul></ul><ul><ul><ul><li>Downloadable, printable at no additional cost </li></ul></ul></ul><ul><ul><ul><li>Hard copies for $20-30 </li></ul></ul></ul>Open Textbook Online: Free Print: $19.95 Open Textbooks
  • 34. Open Textbooks <ul><li>3. And flexible: </li></ul><ul><ul><ul><li>Instructors can customize by adding, editing, combining </li></ul></ul></ul><ul><ul><ul><li>New editions are optional </li></ul></ul></ul>Open Textbook Online: Free Print: $29.95 Open Textbooks
  • 35. Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></ul></ul><ul><ul><ul><li>Print copies and other formats are optional and affordably priced </li></ul></ul></ul><ul><ul><ul><li>Empower students as consumers </li></ul></ul></ul>Open Textbooks
  • 36. Open Textbooks <ul><ul><li>Make copies and change formats </li></ul></ul><ul><ul><li>Distribute copies </li></ul></ul><ul><ul><li>Create customized versions </li></ul></ul><ul><ul><li>“ Open” = Open License </li></ul></ul>
  • 37. <ul><li>Benefits for faculty: </li></ul><ul><ul><li>All students have access </li></ul></ul><ul><ul><li>New editions are optional </li></ul></ul><ul><ul><li>Ability to customize </li></ul></ul>Open Textbooks
  • 38. <ul><li>Benefits for students: </li></ul><ul><ul><li>Online access is free </li></ul></ul><ul><ul><li>Other formats are fairly priced (PDF, print, etc.) </li></ul></ul><ul><ul><li>Flexibility to use their preferred format </li></ul></ul>Open Textbooks
  • 39. Open Textbooks Open Textbooks How does it work?
  • 40. Open Textbooks Open Textbooks <ul><li>1. Individual authors </li></ul><ul><ul><li>Personal motivations </li></ul></ul><ul><ul><li>Sabbatical time/grant funding </li></ul></ul><ul><ul><li>Count open textbooks toward tenure? </li></ul></ul>
  • 41. Open Textbooks Open Textbooks <ul><li>2. Institutional projects </li></ul><ul><ul><ul><ul><li>A consortium of 80+ community colleges is pooling resources to write and review texts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rice University founded CNX.org, a platform that hosts numerous open textbooks </li></ul></ul></ul></ul>
  • 42. Open Textbooks Open Textbooks <ul><li>3. Government funding </li></ul><ul><ul><ul><ul><li>The WA community college system received state funding for the 80 highest enrollment courses </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Department of Labor recently announced a $2 billion grant program to create open course materials </li></ul></ul></ul></ul>
  • 43. Open Textbooks Open Textbooks 4. Commercial publishers
  • 44. Open Textbooks Publisher Professor Students Textbooks Market Open Textbooks
  • 45. Open Textbooks Publisher Professor Students Open Textbooks Open Textbooks
  • 46. Open Textbooks <ul><li>Requirements for a Solution: </li></ul><ul><li>1. High Quality </li></ul><ul><li>2. Sustainable </li></ul><ul><li>3. Affordable </li></ul><ul><li>4. For All Students </li></ul>
  • 47. What You Can Do
  • 48. What You Can Do <ul><li>Open Textbooks: </li></ul><ul><li>1. Consider adopting </li></ul><ul><li>2. Spread the word to others </li></ul><ul><li>3. Seek support from your institution </li></ul><ul><li>4. Sign the Statement </li></ul>
  • 49. What You Can Do <ul><li>Reduce Costs for Students: </li></ul><ul><li>1. Use previous editions </li></ul><ul><li>2. Avoid bundles, custom </li></ul><ul><li>3. Turn book orders in on time </li></ul><ul><li>4. Sign the Statement </li></ul>
  • 50. Nicole Allen Textbook Advocate The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

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