The Problem
The Problem Textbooks cost $900 per year for the average student
The Problem <ul><li>Prices rising </li></ul><ul><li>4 times  </li></ul><ul><li>the rate of inflation </li></ul>250% 200% 1...
The Problem <ul><li>26%  of tuition @ public 4-year </li></ul><ul><li>72%  of tuition @ comm. college </li></ul>Textbooks ...
The Problem <ul><li>Campaign started by students at UCI in 2003 </li></ul><ul><li>Our report  Rip-Off 101  exposed the pro...
The Problem 6 th   Edition Outrageous  Prices $238.95 only
The Problem Unnecessary New Editions used 5th  edition $81.78 6 th   Edition $224.95
The Problem Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Acc...
The Problem <ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul>...
The Problem “ Market Failure”
The Problem Normal Market Producer Consumer
The Problem Textbooks Market Publisher Professor Student
The Problem Similar to... Rx Drug Company Doctor Patient
The Problem <ul><li>Minimize the cost for students. </li></ul><ul><li>Develop alternative models. </li></ul>Solving The Pr...
Minimizing Costs
Minimizing Costs “ Students have more options than ever before”
Minimizing Costs <ul><ul><ul><li>75% the new cost in the bookstore </li></ul></ul></ul><ul><ul><ul><li>60% of the new cost...
Minimizing Costs <ul><ul><ul><li>The Bad News: </li></ul></ul></ul><ul><ul><ul><li>New editions come out every few years <...
Minimizing Costs <ul><ul><ul><li>The Good News: </li></ul></ul></ul><ul><ul><ul><li>75% the new cost in the bookstore </li...
Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>P...
Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>P...
Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>P...
Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>P...
Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>P...
Minimize Costs
Open Textbooks <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul><...
Open Textbooks
Open Textbooks <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul><...
Open Textbooks <ul><li>2. Except affordable: </li></ul><ul><ul><ul><li>Free online to everyone </li></ul></ul></ul><ul><ul...
Open Textbooks <ul><li>3. And flexible: </li></ul><ul><ul><ul><li>Instructors can customize by adding, editing, combining ...
Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></u...
Open Textbooks <ul><li>Student preferences: </li></ul>75% Prefer print 25% Prefer digital 94% Comfortable with print 48% C...
Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></u...
Open Textbooks Publisher Professor Students Open Textbooks
The Campaign
The Campaign Overall Strategies: <ul><li>Expose the problem </li></ul><ul><li>Organize faculty </li></ul><ul><li>3. Price ...
The Campaign Open Textbooks Project: <ul><ul><ul><li>Statement of Intent (2,500 faculty) </li></ul></ul></ul><ul><ul><ul><...
Field Update <ul><li>This year ’s activities: </li></ul><ul><ul><ul><li>“ Market” to 1000 faculty </li></ul></ul></ul><ul>...
Field Update <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press...
Field Update <ul><ul><ul><li>General </li></ul></ul></ul><ul><ul><ul><li>Observations </li></ul></ul></ul>
Nicole Allen Textbooks Campaign Director The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks
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2010-09-15 Make Textbooks Affordable Campaign Update (CCCOER Quarterly Meeting)

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Campaign update for the Fall 2010 quarterly meeting of the Community College Consortium for Open Educational Resources.

15 September 2010
CCCOER Quarterly Meeting
Los Altos Hills, CA

Published in: Education
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2010-09-15 Make Textbooks Affordable Campaign Update (CCCOER Quarterly Meeting)

  1. 2. The Problem
  2. 3. The Problem Textbooks cost $900 per year for the average student
  3. 4. The Problem <ul><li>Prices rising </li></ul><ul><li>4 times </li></ul><ul><li>the rate of inflation </li></ul>250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
  4. 5. The Problem <ul><li>26% of tuition @ public 4-year </li></ul><ul><li>72% of tuition @ comm. college </li></ul>Textbooks cost HOW much???
  5. 6. The Problem <ul><li>Campaign started by students at UCI in 2003 </li></ul><ul><li>Our report Rip-Off 101 exposed the problem. </li></ul>
  6. 7. The Problem 6 th Edition Outrageous Prices $238.95 only
  7. 8. The Problem Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  8. 9. The Problem Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  9. 10. The Problem <ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul><ul><li>Custom and loose leaf editions sabotage resale </li></ul><ul><li>“ Cheaper” e-books end up costing more </li></ul>
  10. 11. The Problem “ Market Failure”
  11. 12. The Problem Normal Market Producer Consumer
  12. 13. The Problem Textbooks Market Publisher Professor Student
  13. 14. The Problem Similar to... Rx Drug Company Doctor Patient
  14. 15. The Problem <ul><li>Minimize the cost for students. </li></ul><ul><li>Develop alternative models. </li></ul>Solving The Problem
  15. 16. Minimizing Costs
  16. 17. Minimizing Costs “ Students have more options than ever before”
  17. 18. Minimizing Costs <ul><ul><ul><li>75% the new cost in the bookstore </li></ul></ul></ul><ul><ul><ul><li>60% of the new cost online </li></ul></ul></ul><ul><ul><ul><li>Buy from from friends, classmates </li></ul></ul></ul>Used Books
  18. 19. Minimizing Costs <ul><ul><ul><li>The Bad News: </li></ul></ul></ul><ul><ul><ul><li>New editions come out every few years </li></ul></ul></ul><ul><ul><ul><li>Bundles, pass-codes prevent buyback </li></ul></ul></ul><ul><ul><ul><li>Not fixing the problem </li></ul></ul></ul>Used Books
  19. 20. Minimizing Costs <ul><ul><ul><li>The Good News: </li></ul></ul></ul><ul><ul><ul><li>75% the new cost in the bookstore </li></ul></ul></ul><ul><ul><ul><li>60% of the new cost online </li></ul></ul></ul><ul><ul><ul><li>Buy from from friends, classmates </li></ul></ul></ul>Shopping Around
  20. 21. Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  21. 22. Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  22. 23. Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  23. 24. Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  24. 25. Minimizing Costs <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  25. 26. Minimize Costs
  26. 27. Open Textbooks <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul></ul></ul><ul><ul><ul><li>Written by experts </li></ul></ul></ul><ul><ul><ul><li>Edited and reviewed </li></ul></ul></ul>Open Textbook Online: Free Print: $26.98
  27. 28. Open Textbooks
  28. 29. Open Textbooks <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul></ul></ul><ul><ul><ul><li>Written by experts </li></ul></ul></ul><ul><ul><ul><li>Edited and reviewed </li></ul></ul></ul>Open Textbook Online: Free Print: $26.98
  29. 30. Open Textbooks <ul><li>2. Except affordable: </li></ul><ul><ul><ul><li>Free online to everyone </li></ul></ul></ul><ul><ul><ul><li>Downloadable, printable at no additional cost </li></ul></ul></ul><ul><ul><ul><li>Hard copies for $20-30 </li></ul></ul></ul>Open Textbook Online: Free Print: $19.95
  30. 31. Open Textbooks <ul><li>3. And flexible: </li></ul><ul><ul><ul><li>Instructors can customize by adding, editing, combining </li></ul></ul></ul><ul><ul><ul><li>New editions are optional </li></ul></ul></ul>Open Textbook Online: Free Print: $29.95
  31. 32. Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></ul></ul><ul><ul><ul><li>Print copies and other formats are optional and affordably priced </li></ul></ul></ul>
  32. 33. Open Textbooks <ul><li>Student preferences: </li></ul>75% Prefer print 25% Prefer digital 94% Comfortable with print 48% Comfortable with digital
  33. 34. Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></ul></ul><ul><ul><ul><li>Print copies and other formats are optional and affordably priced </li></ul></ul></ul><ul><ul><ul><li>Empower students as consumers </li></ul></ul></ul>
  34. 35. Open Textbooks Publisher Professor Students Open Textbooks
  35. 36. The Campaign
  36. 37. The Campaign Overall Strategies: <ul><li>Expose the problem </li></ul><ul><li>Organize faculty </li></ul><ul><li>3. Price Disclosure </li></ul><ul><li>4. Promote alternatives </li></ul>
  37. 38. The Campaign Open Textbooks Project: <ul><ul><ul><li>Statement of Intent (2,500 faculty) </li></ul></ul></ul><ul><ul><ul><li>Student-to-faculty outreach </li></ul></ul></ul><ul><ul><ul><li>Media attention </li></ul></ul></ul><ul><ul><ul><li>Open textbook catalog </li></ul></ul></ul>
  38. 39. Field Update <ul><li>This year ’s activities: </li></ul><ul><ul><ul><li>“ Market” to 1000 faculty </li></ul></ul></ul><ul><ul><ul><li>30 presentations </li></ul></ul></ul><ul><ul><ul><li>100 campuses </li></ul></ul></ul><ul><ul><ul><li>3 academic conferences </li></ul></ul></ul><ul><ul><ul><li>2 press conferences </li></ul></ul></ul>
  39. 40. Field Update <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  40. 41. Field Update <ul><ul><ul><li>General </li></ul></ul></ul><ul><ul><ul><li>Observations </li></ul></ul></ul>
  41. 42. Nicole Allen Textbooks Campaign Director The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

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