2012-10-24 OER and Solving the Textbook Cost Crisis

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Gave this presentation with Nick Shockey at Temple University, then a longer version at Jefferson University.

Gave this presentation with Nick Shockey at Temple University, then a longer version at Jefferson University.

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  • 1. OER and Solving the Textbook Cost Crisis Open Access Week 2012 #OAWeek2012 • #OAWeekPhilly Nicole Allen The Student PIRGs nicole@studentpirgs.org • @txtbkswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 2. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 3. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 4. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 5. Textbooks cost HOW much???www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 6. Textbook Cost Increases vs. InflationTextbook wholesale 600%prices have been rising 500% Textbooksfour times the rate of 400%inflation for the last three Inflationdecades. 300% 200%Source: U.S. Department 100%of Labor Statistics 0% www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 7. The avg. student spends $1,168 per year on books & supplieswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 8. The average introductory textbook costs $176www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 9. 7 in 10 students skip buying one or more textbook due to costwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 10. Studies show major publishers artificially drive up costswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 11. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 12.      really???  www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 13. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 14. But how can publishers get away with this?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 15. $8.8 Billion Industrywww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 16. 5 Playerswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 17. “Broken Market”www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 18. Normal Marketwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 19. “Broken” Textbook Marketwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 20. Wish we could exploit consumers like that…www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 21. Solving the Textbook Cost Crisiswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 22. It’s the 21st century! Aren’t e- books solving this problem?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 23. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 24. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 25. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 26. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 27. But…www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 28. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 29. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 30. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 31. “Students have more options than ever before”www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 32. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 33. Cost-Saving Measures E-Readers 39% E-Books 52% Rentals 61%Used Books 25%www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 34. But, the savings are incremental and don’t apply for everyonewww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 35. How Students Say They Would Prefer to Buy Their Textbooks * 25% Prefer digital 34% Rent All 75% 66% Prefer Keep Some print * If forced to choose one or the other. Most students would prefer to have both. Source: Student PIRGswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 36. We need a better solutionwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 37. Open Educational Resources (OER)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 38. Educational materials offered under a license allowing the public to freely use, adapt and distribute the contentwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 39. Definition: “Educational Resources”• Textbooks • Tutorials• Assessments • Video lectures• Study guides • Graphics• Online courses • Slides• Lecture notes • And so on… www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 40. Definition: “Open License”Legal permission from the copyrightowner to use the resource freely in thefollowing ways (known as the “4 R’s”)• Reuse • Remix• Revise • Redistribute www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 41. Open Educational Resources1. Open Textbooks 3. OER RepositoriesOER textbooks Mix and match• 3,400 adoptions • CNX.org• 1,800 institutions • MERLOT.org• 100+ high-quality books • OERCommons.org • Curriki.org2. OpenCourseWareExisting materials made open• 250+ universities• 17,000+ universities www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 42. Open textbooks are the “beachhead” for OERwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 43. Open Textbook Example: Collaborative Statisticswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 44. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 45. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 46. Ordering a print copywww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 47. Open Textbook Example: Principles of Economicswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 48. Read full bookfree online
  • 49. Option to buyextra items
  • 50. Who creates OER?www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 51. Publishers (for-profit)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 52. Publishers (non-profit)
  • 53. Faculty Editorial Boards
  • 54. State-Sponsored Programs
  • 55. State-Sponsored Programs
  • 56. Individual Authorswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 57. OER as a Solutionwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 58. Benefits for Students• Affordable access• Allows students to use whatever format they want – Print – Digital• Faculty customization makes for a better learning experiencewww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 59. Benefits for Faculty• All students have access to the textbook• Textbook can be adapted to fit the curriculum rather than adapting the curriculum to fit the textbook• Supports academic freedomwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 60. Benefits for Authors + Publishers• Takes full advantage of technology to reduce costs• Business models similar to the most successful 21st century companies• Authors get wider access to their work, higher royalty percentages.www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 61. Solves the “Broken Market”www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 62. OER & OAwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 63. OER & OA: Differences• Educational content (interchangeable) vs. scholarly research (unique)• Emphasis on creating new content, rather than open-licensing existing content• Creating OER isn’t enough to solve the problem; it must be promoted to get used
  • 64. OER & OA: Similarities• Prices have risen rapidly, resulting in consumers losing access• Root of the problem is a “broken” market• Faculty are the lynchpin• The solution lies in new publishing models
  • 65. What You Can Dowww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 66. What Students Can Do• Speak to faculty, administrators, librarians and others about textbook costs• Organize educational events on campus• Call on policymakers to take action• Work with the mediawww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 67. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 68. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 69. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 70. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 71. What Faculty Can do• Adopt open textbooks• Spread the word about open textbooks to colleagues• Sign the faculty statement at studentpirgs.orgwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 72. www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 73. What Administrators Can do• Provide professional support to faculty• Seek input from the students• Join the $1 billion campaign! bit.ly/save1billionwww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 74. What Librarians Can do• Work with faculty to adopt open textbooks• Educate campus administrators about the cost-saving potential of OER• Set up grant programs (e.g. Temple, Umass)www.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 75. Resourceswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |
  • 76. Open Textbooks and Solving the College Cost Crisis Open Access Week 2012 #OAWeek2012 • #OAWeekPhilly Nicole Allen The Student PIRGs nicole@studentpirgs.org • @txtbkswww.MakeTextbooksAffordable.org | nicole@studentpirgs.org | @txtbks | #OAWeekPhilly |