Open Textbooks and Solving  the College Cost Crisis     Open Education 2012              Nicole Allen           The Studen...
Textbook Cost Increases vs. InflationTextbook wholesale             600%prices have been rising        500%               ...
The avg. student spends $1,168 per year on books & supplies
The average introductory  textbook costs $176
7 in 10 students skip buying one or more textbook due to cost
But how do publishers getaway with this??
$8.8 Billion Industry
5 Players
“Broken” Market
Normal Market
Textbook Market
Open Textbooks
A Market in Transition
Cost-Saving Measures E-Readers              39%   E-Books                    52%   Rentals                          61%Use...
How Students Want Textbooks                                  25%             34%                  Prefer                  ...
We Need A Better Solution
Open Textbooks• Open license• Free online, affordable  in print• Available in many  flexible formats• Adaptable by  instru...
Benefits for Students• Affordable access• Allows students to use whatever format  they want  – Print  – Digital• Faculty c...
Benefits for Faculty• All students have access to the textbook• Textbook can be adapted to fit the  curriculum rather than...
A Complete Solution
Textbook Market
Open Textbooks
Open Textbooks on the Rise•   Estimated 3,500 adoptions in the U.S.•   At 1,000+ institutions•   100 “professional-grade” ...
What You Can Do
Barriers to Adoption• Open textbooks are difficult to find• Quality is still a concern• Publishing industry keeps raising ...
What Faculty Can do• Adopt open textbooks• Spread the word about open textbooks to  colleagues• Sign the faculty statement...
What Librarians Can do• Work with faculty to adopt open textbooks• Educate campus administrators about the  cost-saving po...
What Administrators Can do• Provide professional support to faculty• Seek input from the students• Join the $1 billion cam...
What Students Can Do• Speak to faculty, administrators, librarians  and others about textbook costs• Organize educational ...
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
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2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)

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  • 2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)

    1. 1. Open Textbooks and Solving the College Cost Crisis Open Education 2012 Nicole Allen The Student PIRGs nicole@studentpirgs.org • @txtbks
    2. 2. Textbook Cost Increases vs. InflationTextbook wholesale 600%prices have been rising 500% Textbooksfour times the rate of 400%inflation for the last three Inflationdecades. 300% 200%Source: U.S. Department 100%of Labor Statistics 0%
    3. 3. The avg. student spends $1,168 per year on books & supplies
    4. 4. The average introductory textbook costs $176
    5. 5. 7 in 10 students skip buying one or more textbook due to cost
    6. 6. But how do publishers getaway with this??
    7. 7. $8.8 Billion Industry
    8. 8. 5 Players
    9. 9. “Broken” Market
    10. 10. Normal Market
    11. 11. Textbook Market
    12. 12. Open Textbooks
    13. 13. A Market in Transition
    14. 14. Cost-Saving Measures E-Readers 39% E-Books 52% Rentals 61%Used Books 25%
    15. 15. How Students Want Textbooks 25% 34% Prefer digital Rent All 66% 75% Keep Some Prefer print Source: Student PIRGs
    16. 16. We Need A Better Solution
    17. 17. Open Textbooks• Open license• Free online, affordable in print• Available in many flexible formats• Adaptable by instructors
    18. 18. Benefits for Students• Affordable access• Allows students to use whatever format they want – Print – Digital• Faculty customization makes for a better learning experience
    19. 19. Benefits for Faculty• All students have access to the textbook• Textbook can be adapted to fit the curriculum rather than adapting the curriculum to fit the textbook• Supports academic freedom
    20. 20. A Complete Solution
    21. 21. Textbook Market
    22. 22. Open Textbooks
    23. 23. Open Textbooks on the Rise• Estimated 3,500 adoptions in the U.S.• At 1,000+ institutions• 100 “professional-grade” open textbooks• Strong case studies and research showing improvement to student success
    24. 24. What You Can Do
    25. 25. Barriers to Adoption• Open textbooks are difficult to find• Quality is still a concern• Publishing industry keeps raising the bar – Homework software – Training/staff support – Marketing
    26. 26. What Faculty Can do• Adopt open textbooks• Spread the word about open textbooks to colleagues• Sign the faculty statement at studentpirgs.org
    27. 27. What Librarians Can do• Work with faculty to adopt open textbooks• Educate campus administrators about the cost-saving potential of OER• Set up grant programs (e.g. Temple, Umass)
    28. 28. What Administrators Can do• Provide professional support to faculty• Seek input from the students• Join the $1 billion campaign! bit.ly/save1billion
    29. 29. What Students Can Do• Speak to faculty, administrators, librarians and others about textbook costs• Organize educational events on campus• Call on policymakers to take action• Work with the media

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