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2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)
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2012-10-17 Solving the Textbook Cost Crisis (Open Education 2012)


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    • 1. Open Textbooks and Solving the College Cost Crisis Open Education 2012 Nicole Allen The Student PIRGs • @txtbks
    • 2. Textbook Cost Increases vs. InflationTextbook wholesale 600%prices have been rising 500% Textbooksfour times the rate of 400%inflation for the last three Inflationdecades. 300% 200%Source: U.S. Department 100%of Labor Statistics 0%
    • 3. The avg. student spends $1,168 per year on books & supplies
    • 4. The average introductory textbook costs $176
    • 5. 7 in 10 students skip buying one or more textbook due to cost
    • 6. But how do publishers getaway with this??
    • 7. $8.8 Billion Industry
    • 8. 5 Players
    • 9. “Broken” Market
    • 10. Normal Market
    • 11. Textbook Market
    • 12. Open Textbooks
    • 13. A Market in Transition
    • 14. Cost-Saving Measures E-Readers 39% E-Books 52% Rentals 61%Used Books 25%
    • 15. How Students Want Textbooks 25% 34% Prefer digital Rent All 66% 75% Keep Some Prefer print Source: Student PIRGs
    • 16. We Need A Better Solution
    • 17. Open Textbooks• Open license• Free online, affordable in print• Available in many flexible formats• Adaptable by instructors
    • 18. Benefits for Students• Affordable access• Allows students to use whatever format they want – Print – Digital• Faculty customization makes for a better learning experience
    • 19. Benefits for Faculty• All students have access to the textbook• Textbook can be adapted to fit the curriculum rather than adapting the curriculum to fit the textbook• Supports academic freedom
    • 20. A Complete Solution
    • 21. Textbook Market
    • 22. Open Textbooks
    • 23. Open Textbooks on the Rise• Estimated 3,500 adoptions in the U.S.• At 1,000+ institutions• 100 “professional-grade” open textbooks• Strong case studies and research showing improvement to student success
    • 24. What You Can Do
    • 25. Barriers to Adoption• Open textbooks are difficult to find• Quality is still a concern• Publishing industry keeps raising the bar – Homework software – Training/staff support – Marketing
    • 26. What Faculty Can do• Adopt open textbooks• Spread the word about open textbooks to colleagues• Sign the faculty statement at
    • 27. What Librarians Can do• Work with faculty to adopt open textbooks• Educate campus administrators about the cost-saving potential of OER• Set up grant programs (e.g. Temple, Umass)
    • 28. What Administrators Can do• Provide professional support to faculty• Seek input from the students• Join the $1 billion campaign!
    • 29. What Students Can Do• Speak to faculty, administrators, librarians and others about textbook costs• Organize educational events on campus• Call on policymakers to take action• Work with the media