Social media in 2013
Upcoming SlideShare
Loading in...5
×
 

Social media in 2013

on

  • 970 views

 

Statistics

Views

Total Views
970
Views on SlideShare
313
Embed Views
657

Actions

Likes
0
Downloads
6
Comments
0

2 Embeds 657

http://www.umktg.txstate.edu 656
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media in 2013 Social media in 2013 Presentation Transcript

  • + Social Media in 2013 Presented by Billi London-Gray Office of University Marketing
  • Live-Tweet our workshop! #txstsm+ @billilg NB: If your Tweets are protected, we won’t be able to see them on the #txstsm stream.
  • What’s on the agenda? What Are Social Media?+ Personal Use vs. Marketing Content and Platforms Best Practices Q&A
  • + n  Twitter Cheat Sheet n  Facebook Cheat SheetHandouts n  Helpful Websites n  Social Media Self-evaluation
  • +What AreSocial Media?Wikipedia says:“Social media” refers to the means ofinteractions among people in which theycreate, share, exchange and commenton contents among themselves in virtualcommunities and networks.
  • + n Communities n Networks n People with something in commonSo socialmedia …for…connect… n Creating n Sharing n Exchanging n Conversing
  • + What’s the big deal? n  7 billion earthlings n  2.4 billion Internet users n  6 billion own mobile phones n  1.3 billion use social media n  4.2 billion own a toothbrush n  1 in 5 online-minutes is spent using social networks
  • + What’s the big deal? n  Facebook: 1.2 billion users n  Twitter: 500 million users n  YouTube: 4 billion videos viewed per day
  • +Personal Usevs. MarketingIf you already use social media for yourself,what makes marketing for your program adifferent ballgame?
  • + Personal Use vs. Marketing n Personal n Marketing n WHO: friends n WHO: constituents n WHAT: personal n WHAT: theBRAND, stuff, opinions news, valuable info n GOAL: Share what n GOAL: Get them to you care about with think better of the people who care brand by sharing about you. info they care about.
  • + n Research. n Identify audience(s). n Design a strategy with measurable goals.Social Media n Be genuine and consistent.Marketing n Listen and learn from your audience. n Measure your progress. n Makeyour audience your advocates.
  • +Content andPlatforms What should you share? Which networks should you join? How do you decide?
  • + n  Multimedia n  Videos, photos and audio files n  Links n  Events n  Comments and quotes n  Polls and questionsContent: n  Short text or links n  Concise messagesWhat Will n  News headlinesYou Share? n  Longer text n  Calls for papers, assignments n  Examples of student work n  Q+A interviews n  Articles, profiles, news releases n  Photos (Good ones.) n  Videos (Short ones.)
  • + How To Find and Select Content n  What do you want your audience to see? n  What does your audience like to see? n  News related to your program n  Google News search n  Texas State homepage search n  SocialMention.com, Topsy.com, IceRocket.com n  Magazines, journals and news sites for your field n  Sharable content n  Photos, cool videos, quotes, trivia, memes n  Event invites/announcements n  Identity content n  What makes your audience identify as part of your program? n  What makes them proud to belong?
  • + n  Multimedia (post anything) n  Facebook n  Google+ n  LinkedIn n  Short text or links (microblogs) n  Twitter (140 characters)Platforms: n  Tumblr Original articles, longer textWhere Will n  n  Blogs (WordPress, Blogger, Tumblr) n  ScribdYou Share? n  n  SlideShare Photos n  Instagram n  Flickr n  Pinterest n  Videos n  YouTube n  Vimeo
  • + How To Pick A Platform n Does your audience use it? n Does it fit your content? n Is it easy for you to navigate? n Doesit integrate with another platform (network) you’ll be using? n Does it have longevity (in Internet time)?
  • +Best Practices (Fake it ‘til you make it.)
  • + n  Update content daily. n  Fill out your profile completely. n  Choose a profile pic that will look good as a thumbnail. >>>>Do’s n  Proofread posts for typos. n  Remove spam and hateful comments. n  Measure your progress. n  Listen to your audience. n  Copy brands/users you like. n  ASK FOR HELP and keep learning.
  • + n  Don’t update sporadically. n  Don’t forget to put your website in your profile information. n  Don’t forget to give credit when sharing content (example: photos by followers). n  Don’t share questionable information.Don’ts n  Don’t argue with followers. n  Don’t stifle conversations. n  Don’t ignore criticism. n  Don’t abandon accounts if you no longer use them. n  Don’t forget to record login info where another admin can access it.
  • + Facebook Tips n  Have at least 2 admins. n  Customize page name, URL, tabs and cover photo. n  Use the Moderation Blocklist. n  Tag related FB pages in posts. n  Customize FB link-posts for maximum visual appeal. n  Change blue link title. n  Select best thumbnail. n  Change link description, and make sure it doesn’t cut off mid-sentence. n  Use the scheduling feature.
  • + Twitter Tips n  Choose a short handle. n  It can be changed later. n  Use TXST in handle, not TXSTATE, TEXASSTATE or TSU. n  RT, favorite and follow your followers. n  Shorten URLs. n  Twitter.com UI n  Bit.ly, TinyURL n  Use appropriate hashtags to gain visibility, esp. #TXST. n  Embed Tweets on your website. n  Schedule Tweets (using SMM).
  • + If you’re ready to up your game, here are a few tools that will help. n  Management Dashboards n  HootsuiteSMM: n  Tweetdeck n  SproutSocialSocial Media n  BufferManagement n  Monitoring Tools n  SocialBroand n  KloutMonitoring n  n  TweetReach PeerIndex n  TwentyFeet n  Tweroid n  SocialMention* n  IceRocket*
  • + Q+A
  • + Questions? Tweet me. @billilg / #txstsm billi@txstate.edu