+ Social Media in 2013 Presented by Billi London-Gray Office of University Marketing
Live-Tweet our workshop! #txstsm+ @billilg NB: If your Tweets are protected, we won’t be able to see them on the #txstsm stream.
What’s on the agenda? What Are Social Media?+ Personal Use vs. Marketing Content and Platforms Best Practices Q&A
+ n Twitter Cheat Sheet n Facebook Cheat SheetHandouts n Helpful Websites n Social Media Self-evaluation
+What AreSocial Media?Wikipedia says:“Social media” refers to the means ofinteractions among people in which theycreate, share, exchange and commenton contents among themselves in virtualcommunities and networks.
+ n Communities n Networks n People with something in commonSo socialmedia …for…connect… n Creating n Sharing n Exchanging n Conversing
+ What’s the big deal? n 7 billion earthlings n 2.4 billion Internet users n 6 billion own mobile phones n 1.3 billion use social media n 4.2 billion own a toothbrush n 1 in 5 online-minutes is spent using social networks
+ What’s the big deal? n Facebook: 1.2 billion users n Twitter: 500 million users n YouTube: 4 billion videos viewed per day
+Personal Usevs. MarketingIf you already use social media for yourself,what makes marketing for your program adifferent ballgame?
+ Personal Use vs. Marketing n Personal n Marketing n WHO: friends n WHO: constituents n WHAT: personal n WHAT: theBRAND, stuff, opinions news, valuable info n GOAL: Share what n GOAL: Get them to you care about with think better of the people who care brand by sharing about you. info they care about.
+ n Research. n Identify audience(s). n Design a strategy with measurable goals.Social Media n Be genuine and consistent.Marketing n Listen and learn from your audience. n Measure your progress. n Makeyour audience your advocates.
+Content andPlatforms What should you share? Which networks should you join? How do you decide?
+ n Multimedia n Videos, photos and audio files n Links n Events n Comments and quotes n Polls and questionsContent: n Short text or links n Concise messagesWhat Will n News headlinesYou Share? n Longer text n Calls for papers, assignments n Examples of student work n Q+A interviews n Articles, profiles, news releases n Photos (Good ones.) n Videos (Short ones.)
+ How To Find and Select Content n What do you want your audience to see? n What does your audience like to see? n News related to your program n Google News search n Texas State homepage search n SocialMention.com, Topsy.com, IceRocket.com n Magazines, journals and news sites for your field n Sharable content n Photos, cool videos, quotes, trivia, memes n Event invites/announcements n Identity content n What makes your audience identify as part of your program? n What makes them proud to belong?
+ How To Pick A Platform n Does your audience use it? n Does it fit your content? n Is it easy for you to navigate? n Doesit integrate with another platform (network) you’ll be using? n Does it have longevity (in Internet time)?
+ n Update content daily. n Fill out your profile completely. n Choose a profile pic that will look good as a thumbnail. >>>>Do’s n Proofread posts for typos. n Remove spam and hateful comments. n Measure your progress. n Listen to your audience. n Copy brands/users you like. n ASK FOR HELP and keep learning.
+ n Don’t update sporadically. n Don’t forget to put your website in your profile information. n Don’t forget to give credit when sharing content (example: photos by followers). n Don’t share questionable information.Don’ts n Don’t argue with followers. n Don’t stifle conversations. n Don’t ignore criticism. n Don’t abandon accounts if you no longer use them. n Don’t forget to record login info where another admin can access it.
+ Facebook Tips n Have at least 2 admins. n Customize page name, URL, tabs and cover photo. n Use the Moderation Blocklist. n Tag related FB pages in posts. n Customize FB link-posts for maximum visual appeal. n Change blue link title. n Select best thumbnail. n Change link description, and make sure it doesn’t cut off mid-sentence. n Use the scheduling feature.
+ Twitter Tips n Choose a short handle. n It can be changed later. n Use TXST in handle, not TXSTATE, TEXASSTATE or TSU. n RT, favorite and follow your followers. n Shorten URLs. n Twitter.com UI n Bit.ly, TinyURL n Use appropriate hashtags to gain visibility, esp. #TXST. n Embed Tweets on your website. n Schedule Tweets (using SMM).
+ If you’re ready to up your game, here are a few tools that will help. n Management Dashboards n HootsuiteSMM: n Tweetdeck n SproutSocialSocial Media n BufferManagement n Monitoring Tools n SocialBroand n KloutMonitoring n n TweetReach PeerIndex n TwentyFeet n Tweroid n SocialMention* n IceRocket*