Web 2.0: it's all about sharing
Pablo Garaizar Sagarminaga




           International Campus of Languages – Deusto Summe...
Outline

●   What is Web 2.0?
●   Sharing opinions:
    ●   blogs, microblogs, social networks.
●   Sharing content:
    ●...
What is Web 2.0?
“web 2.0” is just a
   buzzword
What is a buzzword?
Comercials use plenty of them
Same thing happens with
      technology
The 'dot-com' crash
How to cook a technical buzzword...
1. Use acronyms everywhere
2. Use fancy prefixes
Apple trick: a lowercase “i” fits all
3. Use numbers (the bigger the better)
“But how to persuade the other sharks
  in the tank that this blood feast was
   different from the previous boom-
  and-b...
Marketing people:
Please, stop talking about Web 3.0!
So, Web 2.0 is the
evolution of the Web
“Web 2.0: applications
that get better the more
   people use them”

               Tim O'Reilly
Web 2.0 is the
 social web
social means people
People sharing content,
people sharing opinions
A lot ‡ all
The Pareto theorem
       20/80
      1/19/80
Blogs, microblogs and
   social networks
Blogs
Used to be very popular a few years ago
Exponential growth (2003 to 2006)
Then people realized...
It's a lot of work to feed a blog
Most blogs are not interesting
Gartner's hype cycle
Gartner s 2006 hype cycle
Gartner s 2007 hype cycle
Gartner s 2008 hype cycle
Gartner s 2009 hype cycle
Microblogs
Microblogging: easier, faster, more often
Where?
Twitter.com
The Twitter Life Cycle
“lifestreaming”: people
   streaming their lives
Social networks
Lifestreaming on
steroids: videos, photos,
chats, games, polls, etc.
Where?
Facebook.com
Tuenti.com
“Social networks are
  the new e-mail”

           David Sacks
People sharing content
Lots of content-sharing platforms
But... we need to know
     how to share
Privacy and disclosure
Facebook and privacy
Facebook and privacy
Facebook and privacy
ReclaimPrivacy.org
Intellectual Property
rights and Remix culture
Is there any genuine original idea?
'Pop'ular music
http://www.youtube.com/watch?v=qHBVnMf2t7w
Remixes + mashups = new content
The traffic light metaphor
Copyright



Creative Commons
     licenses


   Copyleft
 Public Domain
Creative Commons: from © to PD
Conclusions
“The machine is (using) us”
                      Michael Wesch

     http://youtube.com/watch?v=NLlGopyXT_g
Thank you ;-)
References

●   Introducing Web 2.0 concepts, John Lewis,
    Intergen, 2007.
●   What Is Web 2.0?, Tim O'Reilly, Web 2.0 ...
All rights of images are reserved by
the original owners*, the rest of the
      content is licensed under a
    Creative ...
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Web 2.0: It's all about sharing.

International Campus of Languages – Deusto Summer
July 2010

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Web 2.0: It's all about sharing

  1. 1. Web 2.0: it's all about sharing Pablo Garaizar Sagarminaga International Campus of Languages – Deusto Summer July 2010
  2. 2. Outline ● What is Web 2.0? ● Sharing opinions: ● blogs, microblogs, social networks. ● Sharing content: ● Photos, music, videos, etc. ● How to share content: ● Privacy. ● Intellectual Property.
  3. 3. What is Web 2.0?
  4. 4. “web 2.0” is just a buzzword
  5. 5. What is a buzzword?
  6. 6. Comercials use plenty of them
  7. 7. Same thing happens with technology
  8. 8. The 'dot-com' crash
  9. 9. How to cook a technical buzzword...
  10. 10. 1. Use acronyms everywhere
  11. 11. 2. Use fancy prefixes
  12. 12. Apple trick: a lowercase “i” fits all
  13. 13. 3. Use numbers (the bigger the better)
  14. 14. “But how to persuade the other sharks in the tank that this blood feast was different from the previous boom- and-bust? Easy: Dismiss everything that came before as 'Web 1.0'” Jeffrey Zeldman
  15. 15. Marketing people: Please, stop talking about Web 3.0!
  16. 16. So, Web 2.0 is the evolution of the Web
  17. 17. “Web 2.0: applications that get better the more people use them” Tim O'Reilly
  18. 18. Web 2.0 is the social web
  19. 19. social means people
  20. 20. People sharing content, people sharing opinions
  21. 21. A lot ‡ all The Pareto theorem 20/80 1/19/80
  22. 22. Blogs, microblogs and social networks
  23. 23. Blogs
  24. 24. Used to be very popular a few years ago
  25. 25. Exponential growth (2003 to 2006)
  26. 26. Then people realized...
  27. 27. It's a lot of work to feed a blog
  28. 28. Most blogs are not interesting
  29. 29. Gartner's hype cycle
  30. 30. Gartner s 2006 hype cycle
  31. 31. Gartner s 2007 hype cycle
  32. 32. Gartner s 2008 hype cycle
  33. 33. Gartner s 2009 hype cycle
  34. 34. Microblogs
  35. 35. Microblogging: easier, faster, more often
  36. 36. Where?
  37. 37. Twitter.com
  38. 38. The Twitter Life Cycle
  39. 39. “lifestreaming”: people streaming their lives
  40. 40. Social networks
  41. 41. Lifestreaming on steroids: videos, photos, chats, games, polls, etc.
  42. 42. Where?
  43. 43. Facebook.com
  44. 44. Tuenti.com
  45. 45. “Social networks are the new e-mail” David Sacks
  46. 46. People sharing content
  47. 47. Lots of content-sharing platforms
  48. 48. But... we need to know how to share
  49. 49. Privacy and disclosure
  50. 50. Facebook and privacy
  51. 51. Facebook and privacy
  52. 52. Facebook and privacy
  53. 53. ReclaimPrivacy.org
  54. 54. Intellectual Property rights and Remix culture
  55. 55. Is there any genuine original idea?
  56. 56. 'Pop'ular music http://www.youtube.com/watch?v=qHBVnMf2t7w
  57. 57. Remixes + mashups = new content
  58. 58. The traffic light metaphor
  59. 59. Copyright Creative Commons licenses Copyleft Public Domain
  60. 60. Creative Commons: from © to PD
  61. 61. Conclusions
  62. 62. “The machine is (using) us” Michael Wesch http://youtube.com/watch?v=NLlGopyXT_g
  63. 63. Thank you ;-)
  64. 64. References ● Introducing Web 2.0 concepts, John Lewis, Intergen, 2007. ● What Is Web 2.0?, Tim O'Reilly, Web 2.0 Expo Berlin, 2007. ● Digital ethnography of Youtube, Michael Wesch, Kansas State University, 2007. ● Web 2.0 en educación, Julen Iturbe-Ormaetxe, www.jiturbe.com, 2007. ● Web 2.0, Daniel Gutierrez, EHU/UPV, 2007.
  65. 65. All rights of images are reserved by the original owners*, the rest of the content is licensed under a Creative Commons by-sa 3.0 license * Universidad de Deusto, Gartner, Creative Commons, Wikipedia, Google, Facebook, Tuenti, Slideshare, Vimeo, Twitter, Yahoo!, SanDisk, Microsoft, Apple, Sony, Nintendo, EFF, JoyofTech, CogDog, jope1978 (Flickr), iceninejon (Flickr), martinescalante (Flickr), leelefever (Flickr), dhammza (Flickr)
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