Content Is King: Writing For The Internet

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"Content Is King: Writing For The Internet" presented by Eric Weiss at WordCamp Austin 2012

"Content Is King: Writing For The Internet" presented by Eric Weiss at WordCamp Austin 2012

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  • 1. Content Is King Writing for the Internet
  • 2. Who Is This Guy?@txhoudini ericweiss.me
  • 3. Just StartingWrite what you know (or what you want toknow)● Your profession/hobbies● Julia/Julia ProjectNiche "markets"● TechCrunch● AndroidAndMe
  • 4. Just Starting● Realize you (most likely) arent the worlds expert.● Dont worry about staying on subject ○ Your sites direction might evolve● Dont worry about the design (too much) ○ WordPress makes redesign easy
  • 5. Why Do You Like The Sites You Do?
  • 6. Why Do You Like The Sites You Do?Break It Down ● Writing Style ● Personality ● Visual Style / Layout ● Humor ● Honesty / Integrity
  • 7. Blogging Is A ConversationIn the beginning it is one sidedMight not always happen on the blog● Facebook● Twitter● Google+ (believe it or not)● Pingbacks
  • 8. Curation Can Be Creation
  • 9. Curation Can Be CreationAdd to the conversation● Your opinion● Quotes from elsewhere● ImagesLink back to source● Pingbacks help you too● Adds to your credibility
  • 10. Curation Can Be CreationNothing To Do With Arbroath arbroath.blogspot.comJ-Walk Blog (defunct) j-walkblog.comBoing Boing boingboing.net
  • 11. CriticismBe open to itYour first non-friend feedback is likely to benegativeThink about it but dont dwell on itDont change because of one person
  • 12. Criticism"That was a terrible interview…you seriouslyasked her about her looks and her opinion onTyra Banks?? Why would you think yourreaders would give a crap?" -first comment on an interview with G4 host Morgan Webb
  • 13. Writing StyleText ScientificMessage Journal
  • 14. Writing Style {Text ScientificMessage You Journal
  • 15. Writing StyleProofreadBe consistentNo word counts
  • 16. Titling Your PostResist the temptation for puns (unless you arereally really good at them)KeywordsShort
  • 17. LayoutPeople look before they readFirst impressionClean
  • 18. TL;DRLong posts are greatScrolling down through lots of text is notUse images, dropquotesDo not use pagination or slideshows
  • 19. SEOThe basics can be automatic%%sitename%%%%sitedesc%%%%title%%%%excerpt%%%%category%%%%tag%%
  • 20. SEOUsing categories and tagsCategories Broad topics that you will be covering more than onceTags Mentions, keywords, proper nouns Do not overdo
  • 21. SEO
  • 22. AuthorshipGoogles Authorship Setup your Google+ profile plus.google.com/authorship
  • 23. PracticeReviewedByEric.comLess than 10 pageviews a day on averageReviewing normal everyday things.Links to Amazon
  • 24. Tips● Pomodoro Technique ○ pomodorotechnique.com ○ 25 min. work / 5 min. rest● Dont overuse social media buttons● Dont use social media buttons that have counts● Dont spend more time on your images than your writing
  • 25. Break The RulesKeeps it interestingDont over do itSet yourself apart from the rest