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Presented by Marcus Hanscom*
Associate Director of Graduate Recruitment and Outreach, University of New Haven
Most graduate admissions offices struggle with limited staffing and limited resources, but that doesn’t stop college administrators from expecting us to move mountains to recruit more and higher quality students to our programs. For graduate admissions professionals, “wearing multiple hats” is part of our DNA. Join this session to learn more about small-scale strategies that utilize social media and other technologies to help grow your enrollment and build recruitment efficiency without stretching your workweek.
- Learn about social media advertising
- Identify opportunities for efficiency in lead generation and follow-up
- Discuss tactics to optimize specific pages on your website
- Identify content strategies to add depth to your social media and web
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