20100427 株式会社アルク
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  • 1. SPACE ALC on Twitter Twitter Social Media Marketing vers.20100427 ALC Networks, Inc. Maki SAWA
  • 2. INTRODUCTION ALC ALC Networks ENGLISH JOURNAL on the WEB
  • 3. INTRODUCTION SPACE ALC ‣ 1995 ‣ 1 3000 PV / 230 UU ‣ ‣ on the WEB
  • 4. INTRODUCTION on the WEB ‣ 1998 ‣ 1 PV / 200 UU ‣ IT ‣ 1 50
  • 5. @eow_alc ‣ 2009 5 ‣ 9700 ‣ ‣ ‣ ‣ on the WEB
  • 6. ‣ on the WEB ‣ SPACE ALC SPACE ALC ‣ on the WEB Twitter ✴ PR REMOVE
  • 7. ‣ RT ‣ on the WEB RT TL ‣ ‣ Tweet ‣ RT URL → 8 RT: 4 ‣
  • 8. ‣ Twitter RT ‣ RT ‣ RT DM DM RT TL RT ‣ WEB
  • 9. ✴ iPhone → DL ‣ 1 AppStore 100 iTunes App Store ‣ 2 AppStore 50 iPhone AppS tore 2009/12/20 AM10:00 Followers: 5900 → 18:00 App Store → Click Through: 700 CTR Clicks/Followers : 11.8% App Store
  • 10. ✴ iPhone on the WEB for iPhone ‣ AppStore 1 2010/4/10 AM10:00 Followers: 9300 → 12:00 App Store → 14:00 RT → Click Through: 3000 CTR Clicks/Followers : 32.3% RT 100 RT 70 App Store
  • 11. 10:11 AM iPhone / iPod touch on the WEB for iPhone App Store http://bit.ly/c6AqVN
  • 12. 11:50 AM RT iPhone/iPod touch on the WEB for iPhone → AppStore http://bit.ly/c6AqVN
  • 13. 14:14 AM LCD Clock for You RT @foryouinc on the WEB for iPhone http://bit.ly/9NPaIL
  • 14. ✴ SPACE ALC PR Twitter 2010/3/20 AM10:00 Followers: 8800 → RT → Click Through: 500 CTR Clicks/Followers : 5.68% 2010/3/22 AM9:00 → Click Through: 750 CTR Clicks/Followers : 8.52% ※ 150
  • 15. CRM on the WEB for iPhone tweet RT Harvard Business School Press
  • 16. THANK YOU !