5. The evolution of a business Start-up Rapid Growth Expansion Survival Maturity Time
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8. The Strategic Planning Process Who are we? Where are we going? How are we going to get there? Strategic Hypothesis Fine tuning/course correction Mission Statement Vision Testing and Revision of the Hypothesis Implementing the Strategy
9. The outcome of the session will yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement Who are we? Where we are going? How we are going to get there? SWOT Analysis
17. An example of a good vision statement: “ We will be the world leader in drywall and associated systems. A world leader is the company that: 1. Has the low net delivered cost position. 2. Is the benchmark for innovation. 3. Offers the widest geographical coverage. “ An ‘associated system’ is anything that touches drywall AND will enable us to sell more drywall.”
21. The outcome of the session should yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement SWOT Analysis
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32. The Five Dysfunctions of a Team The role of leadership Focus on collective outcomes Confront difficult issues Force clarity & closure Demand debate Be vulnerable
Editor's Notes
Mistakes evolve over time, and the reality is that there is no company that can avoid the effects of (1) the company’s history and (2) change. Combined, these two factors inevitably bring about shifts in the status quo, which opens a company to the potential of making mistakes .
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