Creativity – commoditization is the enemy and creativity is the solution.
Open mind – creativity rarely results from a logical process. Great ideas come from everywhere.
Open mouth – Everyone must participate.
Perspective – What is the sum of 2+2? Courage - to be vulnerable, to be wrong.
Respect the company’s history , but don’t let the past be a boat anchor that holds the company from moving to its future.
The evolution of a business Start-up Rapid Growth Expansion Survival Maturity Time
Evolution of a business – Company Objectives per Stage
Obtaining customers and cash
Maintaining Perspective (Reality vs. Euphoria)
Balancing today’s and tomorrow’s needs
Start to develop a management team
Maintaining control, enthusiasm and commitment.
Hire a professional management team
Management of market niches
Strategic organizational structure
Entrepreneur as Chairmen
“ One man band” strategy development Ad hoc strategy development Management team strategy development Organizational wide strategic development process
According to Fast Company, what are the two main reasons companies fail?
Lack of a strategy
In ability for the senior team to function as a team.
The Strategic Planning Process Who are we? Where are we going? How are we going to get there? Strategic Hypothesis Fine tuning/course correction Mission Statement Vision Testing and Revision of the Hypothesis Implementing the Strategy
The outcome of the session will yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement Who are we? Where we are going? How we are going to get there? SWOT Analysis
Rate Strengths and Weaknesses importance to business success –
High Probability Low Probability High Attractiveness Low Attractiveness 2. Create an Opportunities Matrix High Probability Low Probability High Seriousness Low Seriousness 3. Create a Threat Matrix 4. Rate our competitors ..SWOT WorksheetsCompetitive analysis using SWOT1.xls
“ Our vision is to realize a future where ingenuity and commitment can redefine what’s possible in the ABC industry. This is the opportunity for XYZ Company: Imagine it. We have the ability, the resources and the drive to achieve it.”
An example of a good vision statement: “ We will be the world leader in drywall and associated systems. A world leader is the company that: 1. Has the low net delivered cost position. 2. Is the benchmark for innovation. 3. Offers the widest geographical coverage. “ An ‘associated system’ is anything that touches drywall AND will enable us to sell more drywall.”
Monthly review of the 6 Marketing Imperatives and the Green Plan
“ What’s going on meeting”
Twice yearly strategy review/planning
Avoiding the 5 Dysfunctions of a Team!
The outcome of the session should yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement SWOT Analysis
… teams that trust one another, engage in conflict, commit to decisions and hold one another accountable are very likely to set aside their individual needs and agendas and focus almost exclusively on what is best for the team.
They do not give in to the temptation to place their departments, career aspirations, or ego-driven status ahead of the collective results that define team success!
The Five Dysfunctions of a Team The role of leadership Focus on collective outcomes Confront difficult issues Force clarity & closure Demand debate Be vulnerable