Creating Apple Apps - Part Nine - Going Live - Launching Your App On The Apple App Store
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Creating Apple Apps - Part Nine - Going Live - Launching Your App On The Apple App Store

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Creating Apple Apps - Part Nine - Going Live - Launching Your App On The Apple App Store. Part nine of a ten part series on creating and launching an App on the Apple App Store.

Creating Apple Apps - Part Nine - Going Live - Launching Your App On The Apple App Store. Part nine of a ten part series on creating and launching an App on the Apple App Store.

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Creating Apple Apps - Part Nine - Going Live - Launching Your App On The Apple App Store Creating Apple Apps - Part Nine - Going Live - Launching Your App On The Apple App Store Presentation Transcript

  • Two Rivers Apps LLCwww.tworiversapps.com
  • BACKGROUND – CREATING APPLE APPS Welcome to the Creating Apple Apps SeriesThis ten part series will guide you through the end to end process of creating an Apple App from idea through to post- launch.The Apple App store is the premier marketplace for mobile Apps with over 30 Billion downloads. It is THE market to be in. Anyone with a good idea and tenacity can make money on the Apple App store. Are you ready to join the growing ranks of Appreneurs? Two Rivers Apps LLC www.tworiversapps.com
  • FIVE OBJECTIVESPart Nine – Going Live – Launching Your App On The Apple App Store.1. Submit Your App2. Promote Your App3. Go Live Day4. Welcome To The App Store5. Time to Optimize Two Rivers Apps LLC www.tworiversapps.com
  • 1. SUBMIT YOUR APPIt’s almost show time! After weeks or even months of hard work and dedication, it’s time to Go Live on the Apple App Store. Lets get your App published and Live.• Complete the App submission process on iTunes Connect. Time to add your Apps; • Name • Category and Sub-Category • Description • Rating • Screenshots • Icons • Go Live Date• After completing the rest of the App submission application and metadata, upload your App Build files and submit the entire package to Apple. Two Rivers Apps LLC www.tworiversapps.com
  • 2. PROMOTE YOUR APPWhile you are waiting for your App to be approved and to go live on the App Store, start creating the buzz.• Prepare your marketing materials and graphics in case you are featured by the App Store. There is no guarantee you will be featured, but the probability is higher if you completed the other steps of this process correctly.• Create Press Releases and launch communications.• Seek out cross marketing opportunities with other App Publishers in similar niches.• Consider paid advertising if your budget permits. Two Rivers Apps LLC www.tworiversapps.com
  • 3. GO LIVE DAYFinally, you are approved and your App is live on the Apple App Store. Without any delay, its time to;• Distribute your press releases.• Ask friends and family to download and review your App. Positive reviews are crucial. There is nothing more cost effective, and nothing will generate results like positive reviews from end users• Submit your App to App review sites.• Launch your cross promotional efforts. Two Rivers Apps LLC www.tworiversapps.com
  • 4. WELCOME TO THE APP STORETake advantage of the initial go live buzz and momentum.• Verify your App is published, downloadable, in the correct category and sub-category, and your description and screenshots look first class.• Search for your App using the keywords submitted.• Monitor your downloads, sales, and feedback. Keep an eye out for trends.• Continue promoting your App. Two Rivers Apps LLC www.tworiversapps.com
  • 5. TIME TO OPTIMIZECongratulations. Time to give yourself a big pat on the back for successfully creating and launching your App. Time to fine tune and optimize your money making machine.• Go live is just the beginning, time to optimize your downloads and revenue.• Prepare for new releases of your App and expanded functionality. • What kind of feedback are you receiving? Are users requesting new features or changes to existing features? • How are your downloads and sales? Is the trend up, down or flat? Are there tweaks you can make to your category, description or screenshots? • How can you increase revenue with additional In-App Purchases? Two Rivers Apps LLC www.tworiversapps.com