During my Semester in LA at Raleigh Studios. Our instructor Bob Levin, asked each student to pick a film with a release date after June 1st. I chose to create a media plan for Harry Potter and the Deathly Hallows Part 2. One of my key objectives was to sustain the number one box office spot for more weeks than the previous Potter film. Mr. Levin found that very unique. Sue Kroll President, Worldwide Marketing for Warner Bros. advised me during production of this plan.