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Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
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Harry Potter and the Deathly Hallows Part 2 Marketing Plan

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During my Semester in LA at Raleigh Studios. Our instructor Bob Levin, asked each student to pick a film with a release date after June 1st. I chose to create a media plan for Harry Potter and the …

During my Semester in LA at Raleigh Studios. Our instructor Bob Levin, asked each student to pick a film with a release date after June 1st. I chose to create a media plan for Harry Potter and the Deathly Hallows Part 2. One of my key objectives was to sustain the number one box office spot for more weeks than the previous Potter film. Mr. Levin found that very unique. Sue Kroll President, Worldwide Marketing for Warner Bros. advised me during production of this plan.

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  • Harry Potter would not be famous as it was back in 2010 but lots of people may still watch those but it not popular today.Lots of series having been naming themselves (this is the next harry potter, or this is better than Harry Potter ) what i am saying is that every author that is creating these series know that the Harry Potter used to be very popular then it is today so new series have been post out so for example, one of series that is popular is Percy Jackson and this series also claim that it the next genration of Harry potter and now this series is about to relase a new movie and a new book.my point is that you need a better movie then just the Harry potter.plus, i hate the movie, the books are just better no offense to other.so yeah, that my point thank you.
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  • 1. CAST
  • 2. SynopsisThe end begins as Harry, Ron, and Hermione go back toHogwarts to find and destroy Voldemorts final horcruxes,but when Voldemort finds out about their mission, thebiggest battle begins and life as they know it will never bethe same again. -IMDBWorld Wide Release Date:July 15th (US)/July 7th (UK)Genre: FantasyBudget: $250 MillionWidest!Release: 4,125 theatersIn Release: 140 days / 20 weeksDirector: David YatesWriters: Steve Kloves (screenplay) J.K. Rowling (novel)
  • 3. Marketing Objectives Gain greatest amount of target for last film Maximize weekend gross of last filmRetain box office #1 longer than other Potter films
  • 4. RESEARCH
  • 5. TargetHarry Potter is a 4 quadrant film: The fantasy genre appeals to the children, young kidsand older kids (Males and Females Under 25) Adults can also be seen on subway stations reading thebooks with no covers. (Males and Females Over 25) Teens also have an interest in these films and mosthave grown up with the Harry Potter Series.Harry Potter is also a family film that everyone cancome out and enjoy.Sue Kroll- President of Warner Brothers Pictures World Wide Marketing gave me advise about the target.
  • 6. Competition Market Voice Chart Smurfs 10% Harry PotterTransformers 50% 40%
  • 7. Release DateI will keep the release date for Harry Potter and the Deathly Hallows Part 2at the July 15th release date based on: AFTER another summer blockbuster Transformers 3 School is out for the summer Demographic is outside of the house more Potter Films usually make more during summer release dates Weekend release date gains more of the target Last Potter film in a strong release week
  • 8. Gross of Potter Films GrossPrediction Harry Potter and the Deathly Hallows Part 2 #8$985,000,000 !11% $974,733,550 Harry Potter and Sorcerers Stone #1 $954,501,070 Harry Potter and the Deathly Hallows Part 1 #7 $938,212,738 Harry Potter and the Order of the Phoenix #5 $933,959,197 Harry Potter and the Half Blood Prince #6 $895,921,036 Harry Potter and the Goblet of Fire #4 $878,643,482 Harry Potter and the Chamber of secrets #2 $795,634,070 Harry Potter and the Prisoner of Azkaban #3
  • 9. Warner Brother’s Top 10 movies
  • 10. Abilities Capability= Harry Potter has great capability seeing that its thelast film in the series it has tons of potential to keep number onebox office spot longer than the last potter film. Playability= Harry Potter and the Deathly Hallows Part 2 has alarge amount of playability based on gross of previous films. Marketability= Harry Potter and the Deathly Hallows has greatmarketability based on this film being the last film, and the endingis what everyone wants to see. Buzz ability= Based on results from Rotten Tomatoes one of themost used movie websites. Harry Potter films have never receivedanything lower than a 78%
  • 11. Creative One sheet with 3D Effects (At the beginning ) TrailerPartner with Universal Studios and its hotels for poster placement Snap Tag handouts during promotions Large building cover advertisements Run poster in Top 5 consumer magazines
  • 12. Product Promotions Partner with YouTube to have a submit your own Harry Potter trailer. Partner with schools to have readings by Harry Potter look a likes topromote the film and reading. Luna Lovegood also wore converse shoes in the Harry Potter in the HalfBlood Prince we would also bring them back. Harry Potter stunts at The Wizarding World of Harry Potter.
  • 13. Media Buy same amount of day time & prime time pointsto catch children who are younger. Prime time is key to gaining awareness for the film. Partner with television shows like Good MorningAmerica and have a week of Harry Potter interviewswith the cast in exchange for tons of daytime play. Radio interviews may catch fringe drivers.
  • 14. Internet After a trailer screen you have this option to Buy last DVD or Get current film Info.After Choosing Film info you have your menu screen with Info about the movie Trailers Downloads and “Muggle Hub”
  • 15. Mobile Augmented reality of all theaters via 3D map usingsmartphone. Harry Potter theater locator via GPS Automatic ticket purchase alert Text HP72 to 43892 for Potter wake up call. Live Streaming content of Harry Potter events Harry Potter and the Deathly Hallows Part 2ringtones.
  • 16. Harry Potter custom QR code stickers

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