Trusting Our Internet ADV 410 Quiz 4

Wal-Mart Blog Mistake c Wal-Mart's public relations agency used a fake identity when creating a blog in their behalf Tactics were untruthful, unethical and fortunately the public was forgiving Over 36 of the FORTUNE 500 companies create blogs Positives: let readers know exactly what is going on in the company. Real life stories Negatives: lying about identities, misplacing readers trust

Wal-Mart's public relations agency used a fake identity when creating a blog in their behalf

Tactics were untruthful, unethical and fortunately the public was forgiving

Over 36 of the FORTUNE 500 companies create blogs

Positives: let readers know exactly what is going on in the company. Real life stories

Negatives: lying about identities, misplacing readers trust

AOL Mishaps America Online accidentally released user’s identification numbers and search data to the public creating huge privacy concerns Lost valuable information from users If caught later, AOL was in jeopardy of thousands of identity theft lawsuits People trust these websites and if problems continue to arise, individuals will be less trust-worthy

America Online accidentally released user’s identification numbers and search data to the public creating huge privacy concerns

Lost valuable information from users

If caught later, AOL was in jeopardy of thousands of identity theft lawsuits

People trust these websites and if problems continue to arise, individuals will be less trust-worthy

Xanga Troubles The Children’s Online Privacy Protection Act caused Xanga.com, an online social network to pay $1 million in damages They allowed 1.7 million users under the age of 13 to create accounts without parental consent Parents put their trust in websites when they cannot watch themselves There are too many predators who will take advantage of innocent children and parents will be less forgiving next time.

The Children’s Online Privacy Protection Act caused Xanga.com, an online social network to pay $1 million in damages

They allowed 1.7 million users under the age of 13 to create accounts without parental consent

Parents put their trust in websites when they cannot watch themselves

There are too many predators who will take advantage of innocent children and parents will be less forgiving next time.