Tripwire meet john powers case study v2

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Tripwire meet john powers case study v2

  1. 1. Tripwire: Meet John Powers Case Study All images and content © Copyright Twist & Shout Communications Ltd. 2013 Web: www.twistandshout.co.uk • Email: anyone@twistandshout.co.uk Blog: tandscomms.blogspot.com/ • Tel: +44 (0)844 335 6715
  2. 2. No one can be that good at their job. Can they? John is a figment of our imagination, but he personifies many of the characteristics of an ideal employee. Smart, capable, humble, connected, vigilant, adaptable, a great communicator, and above all he has a great sense of humour. He was created for the software company Tripwire. They needed to reposition their offerings (after a significant acquisition) and wanted to showcase the effect their software could have on their customers on both a corporate and personal level. They wanted to play with the power that their products can have on a company.. They didn’t lead with a complex description. They wanted to connect with their customers, to make them feel intelligent, capable and admired. Swooned over, even. Shot with our Dallas team (pictured), this demonstrates how comedy can cut a swathe through the detail and be laser-like in its targeting of a specific customer group.
  3. 3. The Episodes John manages security at a mid-sized firm. And he does his job VERY well. So well that rumors run rampant about how he REALLY pulls it off. You can view the three episodes here as they explore how Tripwire helps him connect, detect and protect. In each episode, conspiracy theorists in the office hatch a new rumor as to how he does it. Why Film? Talk to your Customers Social Media has become dominated by film. Short clips sent around the world on Facebook and Twitter can have a greater impact than a ream of studies. And since they are so easily shareable, if you make something truly funny then your customers begin to distribute it for you. If you would like to talk to us about how we can help you connect with your customers, give us a shout. Watch the first episode here
  4. 4. © Copyright Twist & Shout Communications 2013 Web: www.twistandshout.co.uk • Email: anyone@twistandshout.co.uk • Blog: tandscomms.blogspot.com/ • Tel: +44 (0)844 335 6715 Twist & Shout Communications Ltd, LCB Depot, 31 Rutland Street, Leicester, LE1 1RE Company Number - 4495187 VAT Number - 862 0153 51

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