twist mobile case (Mobile Advertising 2009)

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Good afternoon. I would like thank the organisation for giving me the opportunity to update you on one of our most recent mobile campaigns. My name is Daan Ten Bosch; Interactive Consultant @ twist.

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twist mobile case (Mobile Advertising 2009) - Presentation Transcript

About twist
twist is…
- A digital media agency
- Advise about the optimal use of the Internet, mobile and other digital media
- Powered by
- Search Engine & Affiliate Marketing
- Labour market communication
- Database & Email marketing
- Research & Smart creation
In-house partners
twist supports…
Heineken case
Briefing
- Look for a new and innovative way to generate relevant store-traffic for Heineken the City
- Objectives
Challenge
Solution
- The dutch guide for local discounts on your mobile phone
- Mobile couponing New Style!
- User flow
- User flow
- partners
- Partners
- Consumers use mobile
- internet for reading the latest news
- Cost per click
- Not like a click on a banner
- Innovative
- Mobile couponing New Style!
- Perfromance based (ROI)
- Relevant (location-based)
- Easy Mobile Marketing
Results
- Campaign is still running and first results are very promising
- Improve ROI and get that 10% discount @
- Check: mobile.q-pon.nl
Thank you for your time!