About twist
twist is… <ul><li>A digital media agency </li></ul><ul><li>Advise about the optimal use of the Internet, mobile and other ...
<ul><li>Search Engine & Affiliate Marketing </li></ul><ul><li>Labour market communication </li></ul><ul><li>Database & Ema...
 
twist supports…
Heineken case
Briefing <ul><li>Look for a new and innovative way to generate relevant store-traffic for Heineken the City </li></ul><ul>...
 
Challenge
Solution <ul><li>The dutch guide for local discounts on your mobile phone </li></ul><ul><li>Mobile couponing New Style! </...
<ul><li>User flow </li></ul>
<ul><li>User flow </li></ul>
<ul><li>partners </li></ul>
<ul><li>Partners </li></ul><ul><li>Consumers use mobile  </li></ul><ul><li>internet for reading the  latest news </li></ul>
<ul><li>Cost per click </li></ul><ul><li>Not   like  a click  on  a banner </li></ul>
<ul><li>Innovative  </li></ul><ul><li>Mobile couponing New Style! </li></ul><ul><li>Perfromance based (ROI) </li></ul><ul>...
Results <ul><li>Campaign is still running and first results are very promising </li></ul><ul><li>Improve ROI and get that ...
Thank you for your time!
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twist mobile case (Mobile Advertising 2009)

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Presentation at IIR Mobile Advertising 2009

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  • Good afternoon. I would like thank the organisation for giving me the opportunity to update you on one of our most recent mobile campaigns. My name is Daan Ten Bosch; Interactive Consultant @ twist.
  • twist mobile case (Mobile Advertising 2009)

    1. 2. About twist
    2. 3. twist is… <ul><li>A digital media agency </li></ul><ul><li>Advise about the optimal use of the Internet, mobile and other digital media </li></ul><ul><li>Powered by </li></ul>
    3. 4. <ul><li>Search Engine & Affiliate Marketing </li></ul><ul><li>Labour market communication </li></ul><ul><li>Database & Email marketing </li></ul><ul><li>Research & Smart creation </li></ul>In-house partners
    4. 6. twist supports…
    5. 7. Heineken case
    6. 8. Briefing <ul><li>Look for a new and innovative way to generate relevant store-traffic for Heineken the City </li></ul><ul><li>Objectives </li></ul><ul><ul><li>Innovative </li></ul></ul><ul><ul><li>Minimal budget </li></ul></ul><ul><ul><li>ROI </li></ul></ul>
    7. 10. Challenge
    8. 11. Solution <ul><li>The dutch guide for local discounts on your mobile phone </li></ul><ul><li>Mobile couponing New Style! </li></ul>
    9. 12. <ul><li>User flow </li></ul>
    10. 13. <ul><li>User flow </li></ul>
    11. 14. <ul><li>partners </li></ul>
    12. 15. <ul><li>Partners </li></ul><ul><li>Consumers use mobile </li></ul><ul><li>internet for reading the latest news </li></ul>
    13. 16. <ul><li>Cost per click </li></ul><ul><li>Not like a click on a banner </li></ul>
    14. 17. <ul><li>Innovative </li></ul><ul><li>Mobile couponing New Style! </li></ul><ul><li>Perfromance based (ROI) </li></ul><ul><li>Relevant (location-based) </li></ul><ul><li>Easy Mobile Marketing </li></ul>
    15. 18. Results <ul><li>Campaign is still running and first results are very promising </li></ul><ul><li>Improve ROI and get that 10% discount @ </li></ul><ul><li>Check: mobile.q-pon.nl </li></ul>
    16. 19. Thank you for your time!

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