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Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
Driving Less Feels Better campaign results
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Driving Less Feels Better campaign results

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Results of an Artmiks and twist production …

Results of an Artmiks and twist production
http://www.twistamsterdam.nl

Published in: Business
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  • 1.  
  • 2. less feels better website
  • 3. less driving feels better website
  • 4. campagne
  • 5. banners campagne
  • 6. banners op websites campagne
  • 7. banners op websites campagne
  • 8. banners op websites campagne
  • 9. banners op websites campagne
  • 10. hyves gadget campagne
  • 11. doelstelling 20 - 35 jr doelgroep 8 t/m 31 aug. 08 looptijd € 0,- budget
  • 12. doelstelling 0-6 % Naamsbekendheid nieuwe ‘propositie’ lessfeelsbetter > 2 mln uniek bereik 10 % conversie berekenen van CO2 uitstoot op de website
  • 13. inzet display direct e-mail online tracking & analytics social media search engine advertising PR
  • 14. respondenten via Memo2: 625 opzet onderzoek tracking tracking onderzoek opgezet door memo2 naast google analytics en DART respondenten via werving websites: 643
  • 15. naamsbekendheid 8 % voor de nieuwe ‘propositie’ lessfeelsbetter
  • 16. verspreiding > 2,5 mln unieke personen zijn gemmideld 4 keer met de boodschap bereikt
  • 17. reclame waardering opvallend bovengemiddelde score op aspecten, duidelijke boodschap en ‘zijn opvallend’
  • 18. bewustzijn 77% geeft aan te weten dat de boodschap CO2 uitstoot en brandstofverbruik verminderen is
  • 19. overdracht 20% geeft aan dat de campagne hem aanspoort minder te consumeren en betrokken laat voelen bij duurzaam consumeren
  • 20. website activiteit
    • 15% intentie
    • - de site te bezoeken
    • - een minisite te maken
    • de gadget te gebruiken
    • mensen op de hoogte te stellen
  • 21. website activiteit 20.105 Hyves actie pagina bezoek
  • 22. website activiteit 13.421 hebben de website bezocht gemiddeld 2 pagina’s per bezoek
  • 23. website activiteit 11% conversie actiepagina (plaatsing hyves gadget ad)
  • 24. Resultaten clicks online resultaten
  • 25. resultaten pr
  • 26. results pr “ iedereen kan een eigen deelproject starten en Ondersteunen met Een mini-site” Reclame week
  • 27. results pr “ uitgerekend nu de economen bezorgd zijn over de afnemende consumentenuitgaven” Nederlands dagblad
  • 28. results pr “ Wij zijn ook een beetje moe van alsmaar méér, méér” molblog

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