Retention of the original title andcitation information is essential for users trying to access the original full text of journal articles.
Since 1971, most U.S. libraries have followedcataloging rules that require each significantlychanged title of a journal to be cataloged as aseparate record; the result is that librarieseffectively consider a changed title to havebecome a new journal foridentification, control, and inventory purposes.Often the new title has a different ISSN from theold title
Sometimes editors feel the content is more marketableif it is presented under the current titlePlacing all content for journal backfiles or archivesunder the current title may seem to product managersand website designers to be a simpler and moreelegant arrangement than breaking the content intothe various pieces that place it under (multiple)changed titlesNot all content providers employ librarians, and not allthose who make decisions about how to present theircontent think to consult librarians.
Many academic institutions rely on link servers/linkresolvers to connect users with journal articles by usingthe metadata in Open URLs (ANSI/NISO Z39.88). If thesource citation (as represented by OpenURL metadata)and the knowledgebase identify the same content withdifferent journal titles and ISSN, then thecorresponding target links will not be offered to theuser. Content that a library has paid for will not beserved to a researcher, even though that content hasbeen licensed and should be available to its users.Researchers can also be confused by seeing one title ina reference and landing on a page that looks like anentirely different title
Create a set of best practice guidelines for online presentation of journal titles, titlehistories and other information. Any set of guidelines needs to take into account not only librarians’ and users’ needs, but also the reasonableness of the guidelines topublishers to insure adequate buy in by all stakeholders.
Taylor & Francis APA Harrassowitz Library of Congress Serials Solutions (CONSER, ISSN) IEEE National Library of Medicine JSTOR/Ithaka Cranfield U. Press (UK) Sage University of Washington EBSCO University of Chicago Hein UCLA Publishing Technology
Best Practices for Ejournals (Ann Ercelawn)www.library.vanderbilt.edu/ercelawn/bestpractices.htmJournal Title Display and Citation Practices (Hawkins, et al)www.informaworld.com/smpp/content~content=a909530893~db=all~order=pageKBART Working Groupwww.niso.org/workrooms/kbartISSN International Centrewww.issn.orgNISO /NFAIS workshop Best Practices for Electronic Journals (report)www.niso.org/news/events/niso/past/ejournalswkshp6/OpenURL standard (ANSI /NISO Z39.88)www.niso.org/standards/z39-88-2004/SERIALST (Serials in Libraries Discussion Forum)www.uvm.edu/~bmaclenn/serialst.htmlReynolds, R. R. and Hepfer, C. “In Search of Best Practices in the Presentation of E-Journals,”Information Standards Quarterly (ISQ), Spring 2009, v. 21, no. 2 , pp. 18-24http://www.niso.org/publications/isq/2009/v21n2