Display on the exterior and/or interior of protective cover
Use 2 displays as one continuous display for larger capacity units
Removable Storage Device What?
Typical Prices of Flash Drives
How Does a Licensor Benefit…? How? Special Features Size Regular Brand* Name Brand* w/ 256-bit AES Hardware Encryption* w/ 256-bit AES Hardware Encryption and an Enforced Complex Password* Password Protection and Device Lockdown after a Specified Number of Invalid Attempts* 2GB $8 $10 $75 $85 $105 4GB $10 $14 $120 $130 $155 8 GB $15 $40 $210 $220 $265 16 GB $27 $44 $350 $375 32 GB $60 $80 $609 $630 64 GB $160 *Source: http://www.supermediastore.com/usb-flash-drive-usb-pen-drive.html 3/22/2009
Licensing Fee For Flash Drive Sales
Based on Brand Name Pricing
Based on Special Feature Premium Pricing Factor (PPF)
Assumptions
1: Licensing Fee is 3% of Retail Price
2: Yearly Sales = 2008 Market (12.1 M Units*)
3: 20% Market Penetration for Flash Drive w/ Display
4: 10% Yearly Reduction in PPF
How Does a Licensor Benefit…? How? * Source: Semico Research Corporation Study # NV105-04
Potential Revenue for the Licensor…
For 1 Yr
For 5 Yrs
How Does a Licensor Benefit…? How? Details ► If Feature Demand Exists for 5yrs: Even If Premium Pricing Factor Reduces by 10% Per Yr 5 Yr Revenue: $69,638,305
Potential Revenue for the Licensor - Details
How Does a Licensor Benefit? How? = 0.2*12,100,000 = 2,420,000*6.38*38 = 580,319,206*0.03
Increased Memory Capacities of Flash Drives
Increased number of files being stored
Increased number of file types being stored
Increased consumer need for more control of their data
Increased difficulty in file management
Relevance of the Invention… Why?
Flash drives are the #3 selling item
In the U.S. and European promotional products market *
Combined retail and promotional logo flash drive sales:
Expected to reach 10 Billion USD in 2009 *
Flash drive memory cost jumped 87% in early January 2009 *
* Source: PRLog.org (Press Release) – Jan 19, 2009 Relevance of the Invention… Why?
Ever Growing Flash Drive Market
Consumer acceptance rate of this technology is high
USB flash drive users own more than one device
Increasing variety of flash drives
Increasing difficulty in differentiating flash drives
Not enough value features to differentiate flash drives
Relevance of the Invention… Why?
Some manufacturers using the form factor to differentiate
Relevance of the Invention… Why?
Some manufacturers using the function factor to differentiate
Consumer Benefits
Interactivity: Ability to view & manage files anytime, anywhere
Without being connected to a PC
Flexibility: Convenience of receiving and sending data files
Without being connected to a PC
Relevance of the Invention… Why?
Manufacturer Benefits
Differentiation: Display is a functional & unique product differentiator
Price Advantage: Added functionality of the invention
Can justify a price premium
Can generate higher profits
Relevance of the Invention… Why?
Flash drive market is growing at an enormous rate
Capacity/drive is growing, making file management difficult
Consumers want more control of their data
IP covers removable memory devices
Potential additional revenue source for a Licensor
Licensing to manufacturers of removable hard drives
Conclusions… Next?
Conclusions Next?
If Interested in this IP, with serious inquiries contact Thought Waves Inc.:
Flash drive with a display. Ability to view the con more
Flash drive with a display. Ability to view the contents of a flash drive is the essence of the offered IP. So, what's the novelty?
You can view the contents of a flash drive without connecting to a computer! Not only can you view the files, you can manipulate them too! Yes, the display can be a touch screen! less
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