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We are Software People - Jeff Lawson -  API Strategy Conference - February 2012
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We are Software People - Jeff Lawson - API Strategy Conference - February 2012

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  • 1. We are Software People™ Jeff Lawson @jeffiel
  • 2. We are Software People™ And our time is now.
  • 3. *FictionalReenactment
  • 4. Versity.com10,000 College Employees
  • 5. !
  • 6. We’re asoftwarecompany.
  • 7. Who are Software People?Hint: writing code does not a Software Person make.
  • 8. throughthe lens ofsoftware
  • 9. Not just developersProduct People Customer Service People Developers CFOsMarketing Sales CEOs Operations People
  • 10. say: “how can softwaresolve this?”
  • 11. believeany problem can be solved once it’s in the domain of software.
  • 12. Software People™ solve problems with magnetic particles.
  • 13. Nowis the best time ever to be a Software Person™ for two reasons
  • 14. More and more world’s problems are addressable by Software People™.Less and less non-software problemshinder progress of Software People™.
  • 15. More and more of the world’sproblems are addressable by Software People™
  • 16. World Software World
  • 17. Text Input Text Output
  • 18. Audio Video
  • 19. Everything Numerical Else Problems Problems 50’s-60’s 10’s-20’s Textual Problems 70’s-80’s Media Problems 90’s-00’s
  • 20. Sensors Software Actuators
  • 21. SensorsSensors Actuators Actuators Sensors Sensors Software Actuators ActuatorsSensors Actuators Sensors Actuators Actuators Sensors
  • 22. 3 AccelerometersProximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras 2 Microphones 2 Speakers
  • 23. Programmatically control 15 billiondevices worldwide
  • 24. SMSSensors Software Actuators
  • 25. Minimalismis software flexibility
  • 26. Not Software People Software People
  • 27. Software People
  • 28. Not Software People Software People
  • 29. Not Software People Software People
  • 30. Not Software People Software People
  • 31. You might not beSoftware People when...
  • 32. You might not beSoftware People when...
  • 33. Minimal Telephone Hardware
  • 34. Minimal hardware implementation to preserve the power of software.
  • 35. More and moreworld’s problems are addressable by Software People™
  • 36. Less and less non-software problems hinder progress of Software People™.
  • 37. Server hardware Networking Racks HVAC Power Real Estate!Not Software
  • 38. Server hardware Networking Racks HVAC Power Real Estate!Not Software Software
  • 39. Hardware & SoftwareProfessional Services Carrier Contracts Negotiations Lawyers
  • 40. Not Software Software
  • 41. We areSoftware PeopleAnd our time is now.
  • 42. User expectations have changed.
  • 43. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
  • 44. Focus on the user. Or you’re in serious risk.
  • 45. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly.
  • 46. Competition is closer than ever before.
  • 47. Competition is closer than ever before.
  • 48. Social Media
  • 49. Organizations are measured by thecustomer experience they create at scale for every customer.Only Software People can do that.
  • 50. I believe in software people™.
  • 51. We are the army of 1’s and 0’s.
  • 52. We are rebuilding the worldthrough the lens of software.
  • 53. We are Software People™ And we will win.
  • 54. We are Software People™ Jeff Lawson @jeffiel