We are Software People™ - Defrag 2012

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There are people who write software, and then there are those who see any problem and imagine the solution through software eyes. Increasingly, Software People are changing the world by re-imagining problems as solvable through a software mindset. If “Software is Eating the World,” then Software People have a growing hunger. This talk explores the universe of Software People and celebrates the software mindset.

Published in: Technology

We are Software People™ - Defrag 2012

  1. We areSoftware People Jeff Lawson @jeffiel twilio @twilio
  2. We areSoftware PeopleAnd our time is now.
  3. *FictionalReenactment
  4. !
  5. ! !
  6. ??
  7. !
  8. ! !
  9. We’re asoftwarecompany.
  10. Who are Software People?Hint: writing code does not a Software Person make.
  11. throughthe lens ofsoftware
  12. Not just developers
  13. Not just developersProduct People Customer Service People Developers CFOs CEOs Operations People
  14. say: “how can softwaresolve this?”
  15. believe any problem can be solved once it’s inthe domain of software.
  16. Software People™ Artists that solve problems with magnetic particles.
  17. Nowis the best time ever to be a Software Person
  18. More and more world’s problems are addressable by Software People™.Less and less non-software problemshinder progress of Software People™.
  19. More and more of the world’sproblems are addressable by Software People™
  20. World Software World
  21. Text Input Text Output
  22. Audio Video
  23. Everything Numerical Else Problems Problems 50’s-60’s 10’s-20’s Textual Problems 70’s-80’s Media Problems 90’s-00’s
  24. Sensors Software Actuators
  25. SensorsSensors Actuators Actuators Sensors Sensors Software Actuators ActuatorsSensors Actuators Sensors Actuators Actuators Sensors
  26. 3 AccelerometersProximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras Microphone 2 Speakers
  27. Programmatically control 15 billiondevices worldwide
  28. SMSSensors Software Actuators
  29. Minimalismis software flexibility
  30. Not Software People Software People
  31. Software People
  32. Not Software People Software People
  33. Not Software People Software People
  34. Not Software People Software People
  35. Not Software People Software People
  36. You might not beSoftware People when...
  37. You might not beSoftware People when...
  38. Minimal Telephone Hardware
  39. Minimal hardware implementation to preserve the power of software.
  40. More and moreworld’s problems are addressable by Software People™
  41. Less and less non-software problems hinder progress of Software People™.
  42. Server hardware Networking Racks HVAC Power Real Estate!Not Software
  43. Server hardware Networking Racks HVAC Power Real Estate!Not Software Software
  44. Hardware & SoftwareProfessional Services Carrier Contracts Negotiations Lawyers
  45. Not Software Software
  46. Distribution
  47. Not Software Software
  48. Not Software Software
  49. APIs Primitive buildingblocks for Software People™
  50. We areSoftware PeopleAnd our time is now.
  51. User expectations have changed.
  52. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
  53. Focus on the user. Or you’re in serious risk.
  54. Enterprise, SMB or consumer.
  55. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Become one, or lose to them.
  56. Competition is closer than ever before.
  57. Competition is closer than ever before.
  58. Social Media
  59. Organizations are measured by thecustomer experience they create at scale for every customer.Only Software People can do that.
  60. silos
  61. Chuck the hardware. Chuck the monoliths. Hire Software People. Enable them with Building Blocks.Build unique & defensible customer experiences.
  62. Customers expect perfect experiences.Software People are growing a pure software tool set. The world’s problems are becoming software addressable.Software People who use agile, nimble buildingblocks to create customer experiences will win.
  63. I believe in software people.
  64. We are the army of 1’s and 0’s.
  65. We are rebuilding the worldthrough the lens of software.
  66. We areSoftware PeopleAnd our time is now.
  67. We areSoftware People Jeff Lawson @jeffiel twilio @twilio

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