1. We are Software People
Jeff Lawson
@jeffiel

2. We are Software People
And our time is now.

3. *Fictional
Reenactment

8. We’re a
software
company.

9. Who are Software People?
Hint: writing code does not a Software Person make.

10. through
the lens of
software

11. Not just developers
Product People
CEOs
Developers
Operations People
CFOs
Customer Service People
Sales
Marketing

12. say:
“how can
software
solve this?”

13. believe
any problem
can be
solved once
it’s in the
domain of
software.

14. solve
problems
with
magnetic
particles.
Software People

15. Nowis the best time ever to be a Software Person
for two reasons

16. More and more world’s problems are
addressable by Software People.
Less and less non-software problems
hinder progress of Software People.

17. More and more of the world’s
problems are addressable by
Software People

18. World WorldSoftware

20. Text Input Text Output

21. Audio Video

22. Everything
Else
Problems
10’s-20’s
Media Problems
90’s-00’s
Textual Problems
70’s-80’s
Numerical
Problems
50’s-60’s

23. Sensors ActuatorsSoftware

24. Sensors Actuators
Sensors
Sensors
Sensors
Sensors
Sensors
Sensors
Actuators
Actuators
Actuators
Actuators
Actuators
Actuators
Software

25. 3 Accelerometers
Proximity Sensor
Light Sensor
Moisture Sensor
Gyroscope
GPS
2 Cameras
2 Microphones
2 Speakers

26. Programmatically
control 15 billion
devices worldwide

27. SMS
Sensors ActuatorsSoftware

30. Minimalism
is software flexibility

31. Not Software People

32. Not Software People Software People

33. Software People

34. Not Software People Software People

35. Not Software People Software People

36. Not Software People Software People

37. Not Software People Software People

38. Not Software People Software People

39. You might not be
Software People when...

40. Minimal Telephone Hardware

41. Minimal hardware implementation to
preserve the power of software.

42. More and more
world’s problems are
addressable by
Software People

43. Less and less non-software
problems hinder progress
of Software People.

44. Server hardware
Networking
Racks
HVAC
Power
Real Estate!
Software PeopleNot Software People

45. Hardware & Software
Professional Services
Carrier Contracts
Negotiations
Lawyers
Software PeopleNot Software People

46. We are
Software
People
And our time
is now.

47. User expectations have changed.

49. “The only source of competitive
advantage is the one that can
survive technology-fueled
disruption: an obsession with
customer experience.”
Harley Manning
Forrester Research, author of Outside-In

51. Focus on the user.
Or you’re in serious risk.

52. Software People move fast.
Iterate quickly.
Ship constantly.
Get feedback from customers quickly.
Become one, or lose to them.

53. Competition is closer than
ever before.

54. Social Media

55. Organizations are measured by the
customer experience they create at
scale for every customer.
Only Software People can do that.

56. I believe in Software People.

57. We are the army of 1’s and 0’s.

58. We are rebuilding the world
through the lens of software.

59. We are Software People
And we will win.

60. We are Software People
Jeff Lawson
@jeffiel