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Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People
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Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People

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  • 1. We are Software People Jeff Lawson @jeffiel
  • 2. We are Software People And our time is now.
  • 3. *Fictional Reenactment
  • 4. We’re a software company.
  • 5. Who are Software People? Hint: writing code does not a Software Person make.
  • 6. through the lens of software
  • 7. Not just developers Product People CEOs Developers Operations People CFOs Customer Service People Sales Marketing
  • 8. say: “how can software solve this?”
  • 9. believe any problem can be solved once it’s in the domain of software.
  • 10. solve problems with magnetic particles. Software People
  • 11. Nowis the best time ever to be a Software Person for two reasons
  • 12. More and more world’s problems are addressable by Software People. Less and less non-software problems hinder progress of Software People.
  • 13. More and more of the world’s problems are addressable by Software People
  • 14. World WorldSoftware
  • 15. Text Input Text Output
  • 16. Audio Video
  • 17. Everything Else Problems 10’s-20’s Media Problems 90’s-00’s Textual Problems 70’s-80’s Numerical Problems 50’s-60’s
  • 18. Sensors ActuatorsSoftware
  • 19. Sensors Actuators Sensors Sensors Sensors Sensors Sensors Sensors Actuators Actuators Actuators Actuators Actuators Actuators Software
  • 20. 3 Accelerometers Proximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras 2 Microphones 2 Speakers
  • 21. Programmatically control 15 billion devices worldwide
  • 22. SMS Sensors ActuatorsSoftware
  • 23. Minimalism is software flexibility
  • 24. Not Software People
  • 25. Not Software People Software People
  • 26. Software People
  • 27. Not Software People Software People
  • 28. Not Software People Software People
  • 29. Not Software People Software People
  • 30. Not Software People Software People
  • 31. Not Software People Software People
  • 32. You might not be Software People when...
  • 33. Minimal Telephone Hardware
  • 34. Minimal hardware implementation to preserve the power of software.
  • 35. More and more world’s problems are addressable by Software People
  • 36. Less and less non-software problems hinder progress of Software People.
  • 37. Server hardware Networking Racks HVAC Power Real Estate! Software PeopleNot Software People
  • 38. Hardware & Software Professional Services Carrier Contracts Negotiations Lawyers Software PeopleNot Software People
  • 39. We are Software People And our time is now.
  • 40. User expectations have changed.
  • 41. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
  • 42. Focus on the user. Or you’re in serious risk.
  • 43. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Become one, or lose to them.
  • 44. Competition is closer than ever before.
  • 45. Social Media
  • 46. Organizations are measured by the customer experience they create at scale for every customer. Only Software People can do that.
  • 47. I believe in Software People.
  • 48. We are the army of 1’s and 0’s.
  • 49. We are rebuilding the world through the lens of software.
  • 50. We are Software People And we will win.
  • 51. We are Software People Jeff Lawson @jeffiel