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twilio
two classes of apis
1. apis that have grown from products
2. apis that are the product
Product
End Users


 Product
End Users


      Product

API
End Users


      Product

API    API



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Facebook
End Users




Cloud API
End Users


Developers


Cloud API
End Users


Developers


Cloud API
Developers


  AWS
End Users


Developers


  Twilio
End Users


big gap




                       big gap
          Developers
approach 1: fill the gap with a product
End Users


 Product


Cloud API
End Users

             challenge
             cloud APIs are horizontal,
   Product
             end-user products are ve...
End Users

            challenge
            disincentivize your
            community




Cloud API
approach 1I: raising the bar
End Users
 Developers


              expose higher
              level primitives




Cloud API
End Users
 Developers




Cloud API
End Users
 Developers




Cloud API
End Users
 Developers




OpenVBX
 Twilio
End Users
 Developers


  Open
 Source

 Twilio
“So we believe the pairing of open source software and
   cloud based business models vastly increases the
    commercial ...
End Users
 Developers


  Open
 Source

Cloud API
open source
     monetization models

Service/
Support
 RedHat
open source
     monetization models

Service/
           Hosted
Support
 RedHat    WordPress
open source
     monetization models

Service/
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Support
 RedHat    WordPress
open source
     monetization models

Service/
           Hosted      Cloud+
Support
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End Users
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  Open
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Cloud API
twilio
   Evan Cooke
http://www.twilio.com
        @twilio
Twilio OpenVBX and the 3rd Open Source Business Model
Twilio OpenVBX and the 3rd Open Source Business Model
Twilio OpenVBX and the 3rd Open Source Business Model
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Twilio OpenVBX and the 3rd Open Source Business Model

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This presentation explores how an open source project like OpenVBX used in conjunction with an In-Cloud API, like Twilio's, could represent a new business model for open source software.

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Transcript of "Twilio OpenVBX and the 3rd Open Source Business Model"

  1. 1. twilio
  2. 2. two classes of apis 1. apis that have grown from products 2. apis that are the product
  3. 3. Product
  4. 4. End Users Product
  5. 5. End Users Product API
  6. 6. End Users Product API API API
  7. 7. Facebook
  8. 8. End Users Cloud API
  9. 9. End Users Developers Cloud API
  10. 10. End Users Developers Cloud API
  11. 11. Developers AWS
  12. 12. End Users Developers Twilio
  13. 13. End Users big gap big gap Developers
  14. 14. approach 1: fill the gap with a product
  15. 15. End Users Product Cloud API
  16. 16. End Users challenge cloud APIs are horizontal, Product end-user products are vertical Cloud API
  17. 17. End Users challenge disincentivize your community Cloud API
  18. 18. approach 1I: raising the bar
  19. 19. End Users Developers expose higher level primitives Cloud API
  20. 20. End Users Developers Cloud API
  21. 21. End Users Developers Cloud API
  22. 22. End Users Developers OpenVBX Twilio
  23. 23. End Users Developers Open Source Twilio
  24. 24. “So we believe the pairing of open source software and cloud based business models vastly increases the commercial potential of open source software” “Open VBX takes that model and adds something more. Yes, there will be hosted versions of Open VBX. Dreamhost already offers a one click install of Open VBX. But Twilio's telephony APIs for phone calls, messaging, and more are paid offerings that plug into Open VBX and offer another business model for open source software.” - Fred Wilson
  25. 25. End Users Developers Open Source Cloud API
  26. 26. open source monetization models Service/ Support RedHat
  27. 27. open source monetization models Service/ Hosted Support RedHat WordPress
  28. 28. open source monetization models Service/ Hosted ??? Support RedHat WordPress
  29. 29. open source monetization models Service/ Hosted Cloud+ Support RedHat WordPress
  30. 30. End Users Developers Open Source Cloud API
  31. 31. twilio Evan Cooke http://www.twilio.com @twilio

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