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Twilio - Business of APIs & Doers - GlueCon 2011
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Twilio - Business of APIs & Doers - GlueCon 2011

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  • 1. Business of APIs twilio GlueCon Je Lawsonwww.twilio.com May 16, 2011 je @twilio.com @twilio @je el
  • 2. Progress!
  • 3. Talking to skeptical DOers
  • 4. The Enterprise*Is Not Your Customer
  • 5. @jazzychad
  • 6. Mating Calls
  • 7. Self Service
  • 8. Documentation
  • 9. Pricing
  • 10. Get Out of the Way ofExperimentation & Innovation
  • 11. Seem Obvious ?
  • 12. * Je ’s Rule of Enterprise Software “The number of people capable of buying the product is inverselyproportional to the intensityof the awkward multicultural people in the photos.”
  • 13. * Je ’s Rule of Enterprise Software
  • 14. Withhold information from “Enterprises”Give information to DOers
  • 15. No shananigans.
  • 16. the DOer funnel or“Mommy, where do customers come from?”
  • 17. marketingadoption funnel } website visitor self service SIGNUP PAY! PRIVILEGED & CONFIDENTIAL
  • 18. Consumerization ofEnterprise Software
  • 19. Don’t You Just LOVE that SDK?Does it come in Ruby?
  • 20. Enterprise DOers
  • 21. marketingadoption funnel } website visitor self service SIGNUP PAY! Full Service Sales Team! PRIVILEGED & CONFIDENTIAL
  • 22. Attract DOers Get OUT OF THEIR WAYDon’t forget FULL SERVICE
  • 23. twilio www.twilio.com @twilioJe Lawsonje @twilio.com@je el