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Lead Gen in the Post-PC World - LeadsCon 2012
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Lead Gen in the Post-PC World - LeadsCon 2012

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Discussion of the post-pc world, where mobile phones and tablets are the primary computing devices, and how this will affect the field of lead generation. From LeadsCon 2012 in Las Vegas,......

Discussion of the post-pc world, where mobile phones and tablets are the primary computing devices, and how this will affect the field of lead generation. From LeadsCon 2012 in Las Vegas, presented by Twilio CEO, Jeff Lawson

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  • 1. Lead Gen in the Post PC Era Jeff Lawson @jeffiel twilio
  • 2. What % of people have a mobile phone? Who cares.twilio
  • 3. 200M iPhones 70M iPads 1M Amazon Kindles850,000 New Androids / Daytwilio
  • 4. Non-PCs are 7% of Internet traffic Internet Traffic Video: 50% Websites: 18% Bit Torrent: 11%Non-PCs are 20% of “non-bulk” traffictwilio
  • 5. Nearly half of tablet owners completed a purchase on their tablet (Comscore)twilio
  • 6. Post PC, WTF?Primary computing device is not a PC PCs for production Tablets, Phones for Consumptiontwilio
  • 7. But Wait!We’ve finally gotten good at PC lead gen! Google analytics A/B Testing Lead Capture Call Trackingtwilio
  • 8. Generating Leads in the Post PC Eratwilio
  • 9. PC Consumer has a Creator Mindset Focused Task Based Keyboardtwilio
  • 10. Post PC Consumer has a different mindsettwilio
  • 11. On the Go Multitasking Fight for Attention Instant Needs to Fulfilltwilio
  • 12. Consumption More passive Less data entrytwilio
  • 13. Situationynesstwilio
  • 14. Calls to Action Form Fill Checkin Visit Calltwilio
  • 15. What’s your conversion rate from visitor to caller?twilio
  • 16. Mobile Sites convert 20% of visits into calls } (DudaMobile) Transportation 44% Pizza 32% Auto Repair 22% Home Repair 20% Conversion RateMedical Services 16% by Vertical Beauty & Spa 13% Retail 12% Restaurants 11%twilio
  • 17. What%About%Apps?
  • 18. Apps%are%Trusted%Sources
  • 19. So#they#will#drive#business
  • 20. Location Yup! Pull Data (by location) Push Data (geo-fencing) SMS and Push Notifications Lead Qualification (by locale) Checkins = Loyalty QR Codes FTW WTF?twilio
  • 21. More like TV than a PCtwilio
  • 22. These will be theprimary computing devices twilio
  • 23. at ? W h o w will be the NTheseprimary computing devices twilio
  • 24. Direct Actions Call Visit High Value!twilio
  • 25. Click To Call Tap User Leaves the app Little tracking information Just a dumb phone call.twilio
  • 26. Tap To Call Inside the App or Ad, with 1 finger VoIP Call with DataContext aware, completely trackabletwilio
  • 27. VoIP calling forweb, iOS and Android Apps
  • 28. twilio
  • 29. twilio
  • 30. Tap To CallInside the App, Inside the Ad, with 1 finger Context aware, completely trackable What else? twilio
  • 31. Closing Leads in the Post PC Eratwilio
  • 32. Where are your closers? Agents Service Providers Home Repstwilio
  • 33. Where are your closers? Where are they? andWhat’s their primary computing device? Agents Service Providers Home Reps twilio
  • 34. WAKE UP THIS ISIMPORTANT WAKE UPtwilio
  • 35. Anagent’s odds of successfully contactingan online lead are100 times higherif the lead hears back from the agentwithin five minutesof filling out an online form.MIT twilio
  • 36. 100Xtwilio
  • 37. twilio
  • 38. twilio
  • 39. Where are your closers? Where are they? andWhat’s their primary computing device? and are they closing?twilio
  • 40. Complete(Channel(Visibility(( For(The(Mobile(Enterprise( Howard%Brown CEO#&#Founder
  • 41. The$Problem$with$Marke1ng’s$360°$View$$ Phone$tracking$and$rep$performance$is$rarely$factored$into$ campaign$performance$$A$prospects$calls$but$the$campaign$source$ Reps$performance$ is$rarely$collected$ can$have$either$a$ huge$impact$on$ ! campaign$ROI$ ! ! ! Prospects$are$usually$$ influenced$mul1ple$ 1mes$during$a$revenue$ Limited$visibility$into$ cycle$ what$actually$moved$ prospects$along$the$ ! funnel$ ! !
  • 42. Integra(on*of*Cloud*Technologies*Through* Mobile*Telephony! Campaign** Call*Center** CRM*Data* Social** Source* Func(onality* ! ! ! 3!
  • 43. RingDNA(Tells(Companies(Who(Is(Calling,( What(They(Want,(and(What(To(Sell(Them( Account"Rep" Valuable"real> logged"into" ?me(customer( RingDNA(and( data(such"as"Salesforce(CRM( campaign" source,"search" keywords"and" more"gives" account"reps" Smart"rou<ng" ac<onable" suggests(sales( insight"" scripts(based(on" factors"such"as"geo?loca<on,"<tle" or"campaign" source( 4"
  • 44. " How$it$Works$RingDNA"uses"smart$numbers$to"track"inbound"calls"from"ads,"sites,"and"more" Web" Account" Customer" TV" Call" History Data" Metrics" " Social" Marke<ng" CRM" Sales" 5"
  • 45. Complete(Marke-ng(ROI(Visibility( 6"
  • 46. Post PC Lead Gen Meet Realtime Needs Consumption, not production Build Trust with Apps Convert with Tap to CallEmbrace the Mobile Workforce twilio
  • 47. Lead Gen in the Post PC Era Jeff Lawson @jeffiel twilio