Lead Gen in the Post-PC World - LeadsCon 2012

Lead Gen in the Post PC Era Jeff Lawson @jeffiel twilio

What % of people have a mobile phone? Who cares.twilio

200M iPhones 70M iPads 1M Amazon Kindles850,000 New Androids / Daytwilio

Non-PCs are 7% of Internet traffic Internet Traffic Video: 50% Websites: 18% Bit Torrent: 11%Non-PCs are 20% of “non-bulk” traffictwilio

Nearly half of tablet owners completed a purchase on their tablet (Comscore)twilio

Post PC, WTF?Primary computing device is not a PC PCs for production Tablets, Phones for Consumptiontwilio

But Wait!We’ve ﬁnally gotten good at PC lead gen! Google analytics A/B Testing Lead Capture Call Trackingtwilio

Generating Leads in the Post PC Eratwilio

PC Consumer has a Creator Mindset Focused Task Based Keyboardtwilio

Post PC Consumer has a different mindsettwilio

On the Go Multitasking Fight for Attention Instant Needs to Fulﬁlltwilio

Consumption More passive Less data entrytwilio

Situationynesstwilio

Calls to Action Form Fill Checkin Visit Calltwilio

What’s your conversion rate from visitor to caller?twilio

Mobile Sites convert 20% of visits into calls } (DudaMobile) Transportation 44% Pizza 32% Auto Repair 22% Home Repair 20% Conversion RateMedical Services 16% by Vertical Beauty & Spa 13% Retail 12% Restaurants 11%twilio

What%About%Apps?

Apps%are%Trusted%Sources

So#they#will#drive#business

Location Yup! Pull Data (by location) Push Data (geo-fencing) SMS and Push Notiﬁcations Lead Qualiﬁcation (by locale) Checkins = Loyalty QR Codes FTW WTF?twilio

More like TV than a PCtwilio

These will be theprimary computing devices twilio

at ? W h o w will be the NTheseprimary computing devices twilio

Direct Actions Call Visit High Value!twilio

Click To Call Tap User Leaves the app Little tracking information Just a dumb phone call.twilio

Tap To Call Inside the App or Ad, with 1 ﬁnger VoIP Call with DataContext aware, completely trackabletwilio

VoIP calling forweb, iOS and Android Apps

twilio

Tap To CallInside the App, Inside the Ad, with 1 ﬁnger Context aware, completely trackable What else? twilio

Closing Leads in the Post PC Eratwilio

Where are your closers? Agents Service Providers Home Repstwilio

Where are your closers? Where are they? andWhat’s their primary computing device? Agents Service Providers Home Reps twilio

WAKE UP THIS ISIMPORTANT WAKE UPtwilio

Anagent’s odds of successfully contactingan online lead are100 times higherif the lead hears back from the agentwithin five minutesof filling out an online form.MIT twilio

100Xtwilio

twilio

Where are your closers? Where are they? andWhat’s their primary computing device? and are they closing?twilio

Complete(Channel(Visibility(( For(The(Mobile(Enterprise( Howard%Brown CEO#&#Founder

The$Problem$with$Marke1ng’s$360°$View$$ Phone$tracking$and$rep$performance$is$rarely$factored$into$ campaign$performance$$A$prospects$calls$but$the$campaign$source$ Reps$performance$ is$rarely$collected$ can$have$either$a$ huge$impact$on$ ! campaign$ROI$ ! ! ! Prospects$are$usually$$ inﬂuenced$mul1ple$ 1mes$during$a$revenue$ Limited$visibility$into$ cycle$ what$actually$moved$ prospects$along$the$ ! funnel$ ! !

Integra(on*of*Cloud*Technologies*Through* Mobile*Telephony! Campaign** Call*Center** CRM*Data* Social** Source* Func(onality* ! ! ! 3!

RingDNA(Tells(Companies(Who(Is(Calling,( What(They(Want,(and(What(To(Sell(Them( Account"Rep" Valuable"real> logged"into" ?me(customer( RingDNA(and( data(such"as"Salesforce(CRM( campaign" source,"search" keywords"and" more"gives" account"reps" Smart"rou<ng" ac<onable" suggests(sales( insight"" scripts(based(on" factors"such"as"geo?loca<on,"<tle" or"campaign" source( 4"

" How$it$Works$RingDNA"uses"smart$numbers$to"track"inbound"calls"from"ads,"sites,"and"more" Web" Account" Customer" TV" Call" History Data" Metrics" " Social" Marke<ng" CRM" Sales" 5"

Complete(Marke-ng(ROI(Visibility( 6"

Post PC Lead Gen Meet Realtime Needs Consumption, not production Build Trust with Apps Convert with Tap to CallEmbrace the Mobile Workforce twilio

Lead Gen in the Post PC Era Jeff Lawson @jeffiel twilio

http://www.twilio.com	755
http://100x100pc.blogspot.com	27
http://100x100pc.blogspot.com.es	16
http://lanyrd.com	7
http://www.newsblur.com	5
http://feeds.feedburner.com	2
http://us-w1.rockmelt.com	1
http://ej.sectorit.net	1
http://voiceapps.collected.info	1

Lead Gen in the Post-PC World - LeadsCon 2012

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Lead Gen in the Post-PC World - LeadsCon 2012 Presentation Transcript