Global Phone Numbers: Taking Your App Around The World
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Global Phone Numbers: Taking Your App Around The World

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Lisa Weitekamp - associate product manager at Twilio - takes you through time tested best practices and taboos for phone numbering worldwide. Essential knowledge for the global Twilio developer.

Lisa Weitekamp - associate product manager at Twilio - takes you through time tested best practices and taboos for phone numbering worldwide. Essential knowledge for the global Twilio developer.

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Global Phone Numbers: Taking Your App Around The World Global Phone Numbers: Taking Your App Around The World Presentation Transcript

  • #TWILIOCON Global Phone Numbers:Takingyour AppAroundtheWorld LISA WEITEKAMP, ASSOCIATE PRODUCT MANAGER, TWILIO Wednesday, September 25, 13
  • #TWILIOCON Hi. I’m Lisa. I <3 Twilio Phone Numbers. Wednesday, September 25, 13
  • #TWILIOCON Phone Numbers Team Inventory Management Quality Management Phone Number APIs Wednesday, September 25, 13
  • #TWILIOCON By 2030, the global middle class will more than double in size.1 This is 200% spending growth spending in the next decade alone.2 1. Sargent, Ben "Language Spark Business Success" 5 Dec. 2012 (http://vimeo.com/55103353) 2. Court, David and Narasimhan, Laxman "Capturing the World’s Emerging Class" 10 Jul. 2010 (http://www.mckinsey.com/insights/consumer_and_retail/capturing_the_worlds_emerging_middle_class) Wednesday, September 25, 13
  • #TWILIOCON0 200 400 600 800 1000 1200 Baidu Tencent Glam Media Apple Amazon.com Wikipedia Yahoo! Facebook Microsoft Google US Visitors International Visitors 81% of Visitors to the top 10 global Internet Properties are from outside the US 1. Meeker, Mary and Wu, Liang "2013 Internet Trends" 29 May 2013 (http://www.kpcb.com/insights/2013-internet-trends) #TWILIOCON Wednesday, September 25, 13
  • #TWILIOCON Not onlyisthefuture global in nature... so isthe present. Wednesday, September 25, 13
  • #TWILIOCON Agenda •Phone number formatting •Phone number types and uses globally •International Number Taboos •Global Twilio features Wednesday, September 25, 13
  • WHY ARE PHONE NUMBERS HARD? Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/ Wednesday, September 25, 13
  • #TWILIOCON +1 347 222 1111 +39 042 2222 1111 +682 4 2211 Wednesday, September 25, 13
  • #TWILIOCON +1 347 222 1111 +39 042 2222 1111 +682 4 2211 Wednesday, September 25, 13
  • #TWILIOCON +1 347 222 1111 +39 042 2222 1111 +682 4 2211682 1 39 Wednesday, September 25, 13
  • #TWILIOCON +1 347 222 1111 +39 042 2222 1111 +682 4 22114 347 042 Wednesday, September 25, 13
  • #TWILIOCON +1 347 222 1111 +39 042 2222 1111 +682 4 22112211 222 1111 2222 1111 Wednesday, September 25, 13
  • Geographic or Local Phone Numbers National Phone Numbers Mobile Phone Numbers Toll Free Phone Numbers Short Codes Wednesday, September 25, 13
  • Geographic or Local Phone Numbers National Phone Numbers Mobile Phone Numbers Toll Free Phone Numbers Short Codes Wednesday, September 25, 13
  • #TWILIOCON If locality matters... Wednesday, September 25, 13
  • #TWILIOCON If locality matters... Geographic Phone Numbers (aka Local or Landline) Wednesday, September 25, 13
  • #TWILIOCON If cost to the caller matters... Wednesday, September 25, 13
  • #TWILIOCON If cost to the caller matters... Geographic Phone Numbers Wednesday, September 25, 13
  • #TWILIOCON If cost to the caller matters... Geographic Phone Numbers Toll free Phone Numbers Wednesday, September 25, 13
  • #TWILIOCON If cost to the caller matters... Geographic Phone Numbers Toll free Phone Numbers National Phone Numbers Wednesday, September 25, 13
  • #TWILIOCON If messages matter... Wednesday, September 25, 13
  • #TWILIOCON If messages matter... Geographic Phone Numbers Wednesday, September 25, 13
  • #TWILIOCON If messages matter... Geographic Phone Numbers Mobile Phone Numbers Wednesday, September 25, 13
  • #TWILIOCON If messages matter... Geographic Phone Numbers Mobile Phone Numbers Short Codes Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915+1 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915+1 415 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 20 3475 2759 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 20 3475 2759+44 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 20 3475 2759+44 20 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 20 3475 2759 +44 800 808 5156 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 20 3475 2759 +44 800 808 5156+44 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 20 3475 2759 +44 800 808 5156+44 800 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +44 800 808 5156 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +44 800 808 5156 +44 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +44 800 808 5156 +44 7 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +44 800 808 5156 +44 77 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +33 9 75 18 35 11 +44 800 808 5156 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +33 9 75 18 35 11 +44 800 808 5156 +33 Wednesday, September 25, 13
  • #TWILIOCON +1 415 742 1915 +44 77 77 777 777 +44 20 3475 2759 +33 9 75 18 35 11 +44 800 808 5156 +33 9 Wednesday, September 25, 13
  • #TWILIOCON 7 13 4 17 Wednesday, September 25, 13
  • SO HOW DOES TWILIO HELP? Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/ Wednesday, September 25, 13
  • #TWILIOCON Wednesday, September 25, 13
  • #TWILIOCON Wednesday, September 25, 13
  • #TWILIOCON <Say>Supports 26 dialects which covers 79% of the world’s online population.1 1. Sargent, Benjamin "ROI Lifts the Long Tail of Languages in 2012" 26 Jun. 2012 (http://www.commonsenseadvisory.com/abstractview.aspx?articleid=2899) </Say> Wednesday, September 25, 13
  • #TWILIOCON “The buck does funny things when does are present.” $item  =  preg_replace(‘/does/’,  ‘doze’,  $item); Pronunciation > Correct spelling Wednesday, September 25, 13
  • #TWILIOCON <Play> + <Say> + <Pause> = Win! Wednesday, September 25, 13
  • #TWILIOCON GSM-7 and UCS2 character sets Support for 100% of existing written scripts. SMS Character Encoding Wednesday, September 25, 13
  • Oregon Virginia Sao Paulo Dublin Tokyo Singapore GLOBAL LOW LATENCY Wednesday, September 25, 13
  • #TWILIOCON Consumers are aware of number types and you should be too. When selecting a number, avoid local cultural taboos. Twilio is here to help you! Wednesday, September 25, 13
  • #TWILIOCON Consumers are aware of number types and you should be too. When selecting a number, avoid local cultural taboos. Twilio is here to help you! Wednesday, September 25, 13
  • QUESTIONS? Wednesday, September 25, 13
  • @lweite lisa@twilio.com <Say  language=en>Thank  You!</Say> <Say  language=fr-­‐FR>Mercí!</Say> <Say  language=sv-­‐SE>Tak!</Say Wednesday, September 25, 13