Fearand LoathinginLas INBOX
weLOATHEourinbox     why?
Streamof consciousnessof strangersof machinesof marketers
SMS   SMS
SMS              SMS Goddamn Grapefruit.
tweet-to-facebook                 facebook-to-email  email-to-sms                 sms-to-tweet  tweet-to-mail mail-to-mobi...
tweet-to-facebook                 facebook-to-email  email-to-sms                 sms-to-tweet  tweet-to-mail mail-to-mobi...
WIN!
Deliver MailDiscard Mail
Fearand LoathinginLas INBOX
1THOUGHT        Emails to      everybody are       received by         nobody
2THOUGHT           Why does           email have          the CC field?
3THOUGHT             Separate          “Action” from          “Information”
3 twilio rules of  emailetiquette
1   HIGHLANDER RULE    TO: Contains 1 Person2   ACTION RULE    TO: Response Required3   FYI RULE    CC: Informational Only
3 Buckets TO ME: Action Required   CC ME: Read LaterBroadcast: Entertainment
Filter Messages TO You (Action)        From CC (FYI)
SMS CC?
Voicemail CC?  TO  CC
ENTERTAINMENT              REPLY                            FYI Email        TO             CC           List Serve       ...
Require AttentionFYI ReadingSome Entertainment
Require AttentionFYI ReadingSome Entertainment
Require AttentionFYI ReadingSome Entertainment
Require Attention                        o f                       m ...                      a s                    re es...
Require Attention   26      4        2    12   4    2   8       0        12   2    2    4   2       1        9    12   34 ...
Final tip:                 nd er                    igh la         the HO b ey             Je Lawson              twilio.c...
Fear and loathing in Las Inbox
Fear and loathing in Las Inbox
Fear and loathing in Las Inbox
Fear and loathing in Las Inbox
Fear and loathing in Las Inbox
Upcoming SlideShare
Loading in...5
×

Fear and loathing in Las Inbox

1,956

Published on

Presentation at Inbox Love.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,956
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fear and loathing in Las Inbox

  1. 1. Fearand LoathinginLas INBOX
  2. 2. weLOATHEourinbox why?
  3. 3. Streamof consciousnessof strangersof machinesof marketers
  4. 4. SMS SMS
  5. 5. SMS SMS Goddamn Grapefruit.
  6. 6. tweet-to-facebook facebook-to-email email-to-sms sms-to-tweet tweet-to-mail mail-to-mobilemobile-to-face face-to-ass ass-to-tweet tweet-to-voicemail voicemail-to-mobile mobile-to-tweet tweet-from-suicide-booth
  7. 7. tweet-to-facebook facebook-to-email email-to-sms sms-to-tweet tweet-to-mail mail-to-mobilemobile-to-face face-to-ass ass-to-tweet tweet-to-voicemail voicemail-to-mobile mobile-to-tweet tweet-from-suicide-booth
  8. 8. WIN!
  9. 9. Deliver MailDiscard Mail
  10. 10. Fearand LoathinginLas INBOX
  11. 11. 1THOUGHT Emails to everybody are received by nobody
  12. 12. 2THOUGHT Why does email have the CC field?
  13. 13. 3THOUGHT Separate “Action” from “Information”
  14. 14. 3 twilio rules of emailetiquette
  15. 15. 1 HIGHLANDER RULE TO: Contains 1 Person2 ACTION RULE TO: Response Required3 FYI RULE CC: Informational Only
  16. 16. 3 Buckets TO ME: Action Required CC ME: Read LaterBroadcast: Entertainment
  17. 17. Filter Messages TO You (Action) From CC (FYI)
  18. 18. SMS CC?
  19. 19. Voicemail CC? TO CC
  20. 20. ENTERTAINMENT REPLY FYI Email TO CC List Serve GroupMe/Beluga/ SMS Personal FastSociety... 4INFOVoicemail To Me Sales Team SayNow Twitter DM @Mention FeedFacebook Message Groups Wall
  21. 21. Require AttentionFYI ReadingSome Entertainment
  22. 22. Require AttentionFYI ReadingSome Entertainment
  23. 23. Require AttentionFYI ReadingSome Entertainment
  24. 24. Require Attention o f m ... a s re es t n s s a u ll io S t i s c o n cFYI ReadingSome Entertainment
  25. 25. Require Attention 26 4 2 12 4 2 8 0 12 2 2 4 2 1 9 12 34 12 12 0 2 0 2 99FYI ReadingSome Entertainment
  26. 26. Final tip: nd er igh la the HO b ey Je Lawson twilio.com @je el
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×